Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

People love to say, “Follow your passion.”

Cute advice.
Also… mostly garbage.

Because here’s what I’ve noticed after a decade of building businesses and watching people either crush it or quit halfway:
Most people don’t follow their passion—they follow their pain.

It’s not the dream that moves us. It’s the discomfort of staying where we are.

When I moved my family from Canada to Europe for my son’s football training, everyone thought I’d lost it.
“Why uproot your life for a dream that might never happen?” they said.

But what they didn’t get is—it wasn’t about the dream.
It was about escaping the nightmare of mediocrity.

The thought of my son growing up average—working a job he hates, living for weekends, blending into the crowd—kept me up at night.
That’s the monster I’m running from.

And that’s what most people don’t get about motivation.
It’s not always a warm, fuzzy, “chase your dreams” feeling.
Sometimes, it’s cold, raw fear.

Fear of being ordinary.
Fear of wasting time.
Fear of becoming the kind of person you swore you’d never be.

If you’re waiting for passion to knock on your door with flowers and chocolates, don’t hold your breath.
But if you’ve got something that makes your stomach twist—something you can’t stand to keep living with—pay attention.

That’s your rocket fuel.

And it’ll take you way farther than “passion” ever will.

You’ve seen AI write, draw, and talk. Now you’ll see it earn.

That’s what Manus does — it finds the niches already proven to pay, builds the pages, writes the follow-ups, and then runs the whole system 24/7, turning clicks into commissions.

This Wednesday, October 29th, at 12 PM EST, we’re pulling back the curtain in a private VIP session. You’ll watch Manus go from a blank screen to a live, money-ready system right in front of you.

Don’t miss this start-to-finish demo that proves how simple online income becomes when AI finally does the heavy lifting.

When I first got into this game, I thought I was doing something noble by avoiding the pitch.

I’d give value, help people, share insights… and then quietly hope they’d just know to buy from me.

Spoiler: they didn’t.

That’s when I realized something wild — asking for money isn’t a marketing skill.
It’s a muscle.

And most people’s asking muscle?
Atrophied. Weak. Practically paralyzed.

Think about it — from childhood, we’re conditioned not to ask.
Don’t ask for seconds. Don’t ask for favors. Don’t question the teacher. Don’t talk back to your boss.

We spend years getting punished for asking, then suddenly one day, we start a business…
and wonder why it feels awkward to say, “Hey, buy my thing.”

Of course, it feels awkward — that muscle hasn’t been used since we were five!

I was trained to obey orders in the Air Force, not to make them.
And let me tell you, transitioning from “Yes, sir” to “Buy now” was not a smooth ride.

The first time I pitched, I felt like a fraud. Like I was doing something wrong.
But the more I did it — the more I asked — the stronger that muscle got.

Soon, I realized that asking is actually an act of leadership.

Because when you make an offer, you’re not begging — you’re guiding.
You’re saying, “Hey, I know where you want to go, and I’ve got the map. Let’s go.”

That’s not manipulation.
That’s service with confidence.

So here’s my challenge for you this week:
Flex that asking muscle.

Make the pitch.
Drop the link.
Ask for the sale — and do it with a straight face.

Because the only people who think asking is rude…These
are the ones who never learned how powerful it can be.

In this episode, I’m thrilled to sit down with Austin Netzley, entrepreneur, author, and expert on scaling businesses while reclaiming your time. We’re diving into everything from building a self-sustaining business that thrives without you to creating systems that let you step away without everything falling apart. 

Austin shares hard-earned lessons on overcoming fear, staying focused, and why the simplest path is often the most effective. 

Whether you’re just starting out or looking to take your business to the next level, this conversation is packed with insights you won’t want to miss. So, grab a coffee, hit play, and let’s get into it!

Ever wonder why smart people make dumb decisions?

Like buying a $2,000 “magic” coaching program they never use… or holding onto a losing stock because “it’ll come back any day now”?

Yeah, that’s not stupidity — that’s cognitive bias.

Rolf Dobelli’s The Art of Thinking Clearly is basically a cheat sheet for spotting all the sneaky little mind traps that make us act irrationally — even when we know better.

It’s not a heavy psychology read. It’s more like sitting down with a brutally honest friend who points out all your blind spots. Dobelli walks you through dozens of ways your brain tricks you — from confirmation bias (believing what you already want to believe) to the sunk cost fallacy (throwing good money after bad because you’ve “come too far”).

Why you should read it: because as entrepreneurs, we make decisions all day — offers, ads, hires, investments. And every bias you don’t catch is a potential profit leak.

Once you see how often your brain hijacks your logic… you can’t unsee it.

This book will make you a calmer, sharper, and more profitable decision-maker.
Basically, it’s mental armor for marketers.

I don’t measure your profit, your clicks, or your open rates.

But if I’m high, your referrals soar.

If I’m low, your churn grows.

Who am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!