Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

I’ve never been good at starting from scratch, and I stopped pretending otherwise a long time ago. Put a blank page in front of me and ask for an email, a sales letter, a webinar, or an offer, and my brain doesn’t warm up—it shuts down. The cursor blinks, nothing moves, and whatever confidence I had five minutes earlier quietly leaves the room.

What took me years to understand is that this wasn’t a flaw I needed to fix; it was a signal I needed to listen to. That exact weakness is what ended up building my business, because instead of forcing myself to be “creative,” I leaned into something far more reliable. I started looking around. Who’s already winning? What’s already converting? What’s clearly working right now?

That’s when I became obsessed with modeling. Not stealing word for word, not cloning pages like an amateur, but breaking things down until I understood why they worked, then rebuilding them inside my own world. Webinars, landing pages, affiliate campaigns, high-ticket sales calls, list management—I learned all of it by watching competitors and reverse-engineering their decisions.

The most extreme version of this showed up when I started studying high-ticket sales. I’d pretend to be a prospect, record the calls, transcribe them, and deliberately throw objections just to hear the responses. I’d say I couldn’t afford it, that I needed to think about it, that the timing was bad, and I’d write down their exact language patterns. One time, that experiment went sideways when I applied for a program purely to study the process and ended up buying a $10,000 coaching package after a three-hour call. I didn’t plan it, didn’t resist it, and honestly didn’t see it coming—they sold it that well.

That moment burned something into me. The blank page isn’t your enemy, it’s a warning sign. It’s telling you to stop inventing and start observing, because speed and clarity come from structure, not originality. Every major leap I’ve made came from borrowing what already worked and earning the understanding behind it.

So here’s the move I want you to make this week:

Don’t try to create anything new. Find one thing in your market that’s clearly converting, take it apart piece by piece, rebuild it in your voice, and put it out there without overthinking it.

I'm about to do something that will make every business consultant who sees this have a minor stroke.

Starting today, I'm offering unlimited 1-on-1 coaching for an entire year. This isn’t group calls or "office hours”, but actual personalized coaching calls whenever you need them.

That means you’re getting unlimited access to solve every roadblock in your business. 

I'm calling it "Roadblock Removal Laser Coaching" because we're not doing therapy sessions or motivational pep talks. We aim directly at your specific problem and eliminate it. Fast.

Some gurus charge up to $25,000 for a single day of one-on-one support. You're getting 365 days of unlimited support for $1,000.

This is experimental, and capacity is genuinely limited. I reserve the right to shut it down the moment we hit our number.

Most people ask the wrong question, and they ask it early. What’s the average conversion? What do people usually get with this offer? What happens to most marketers who try this? It sounds reasonable, even smart, but it’s one of the fastest ways to talk yourself into mediocrity before you’ve even started.

I see this all the time in marketing, and I’ve seen it play out in my own life outside of business. When my back started falling apart after years of sitting behind a computer, I found myself surrounded by people who had been in pain for six months, a year, sometimes longer, doing the same exercises week after week. The tendency for that condition was clear: most people live with it forever, and if it gets bad enough, they gamble on surgery that works about half the time. That statistic almost messed with my head until my chiropractor pointed out something obvious I’d ignored—those averages describe people who show up halfway, move lazily, and treat recovery like a social hour.

Here’s the truth most people don’t like hearing. Tendency describes effort without intent, not what’s possible.

The same thing happens in business. Most people write emails half-heartedly, build lists inconsistently, dabble in traffic, and then hide behind averages when nothing moves. Results don’t come from what usually happens. They come from habits applied with intensity, day after day, long after the novelty wears off.

So stop asking what most people get. Ask what happens when you actually do the work the way it’s meant to be done, and then decide whether you’re willing to be that person.

I sat down with Daniel Levis, and about five minutes in he said something that made me laugh and wince at the same time: most people fail at email because they copy gurus without understanding why anything works. He wasn’t being polite about it either.

We dug into subject lines, long emails, embarrassment, betrayal, and why a 700-word email that feels like a real dialogue will quietly outsell clever two-line teasers all day long. One moment that stuck with me was his breakdown of why the “From” line matters more than the subject line, and how violating expectations even once trains people to ignore you forever.

If you write emails, build lists, or sell anything online, this episode will probably mess with some habits you’ve been defending for years, in a good way.

This book slapped a quiet truth into my face: most persuasion happens before you ever make the offer. Not with clever words, not with pressure, but with what you get people focused on right beforehand.

What hit me hardest is how often marketers obsess over copy tweaks while ignoring the setup that determines whether that copy ever had a chance. Attention isn’t neutral. Whatever you point it at first quietly decides what feels logical, safe, or inevitable next.

If your emails, pages, or pitches feel like they’re pushing uphill, this book shows you why—and how to change the terrain before you ask for anything.

I can make you rich or keep you broke.
Everyone has me, but almost no one controls me.
Once I’m spent, I’m gone forever.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!