Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Let me ask you something…

If you had to choose between a flood of cold leads from ads or a steady stream of ready-to-buy leads from trusted partners, which one would you pick?

If you said partnerships, you’re already thinking like a seasoned marketer.

See, about 40% of my business comes from collaborations—JV partnerships, podcast appearances, and webinars where I’m introduced to new audiences by people they already trust.

And let me tell you, these leads are GOLD.

They convert faster, they spend more, and they require way less convincing. 

My sales team literally gets excited when a fresh batch of JV leads comes in because they know they won’t have to battle through endless objections and skepticism.

Why? Because trust is transferred.

When someone hears me on a podcast they love or gets an email from a marketer they already follow, they’re not “wondering” if I’m legit. They already believe in what I have to say.

Compare that to paid traffic… Sure, paid ads work.

But those leads? They’re cautious. They click out of curiosity, not commitment. They’re skeptical, hesitant, and take longer to buy—if they even buy at all.

I still invest in ads, don’t get me wrong. But if I had to bet my business on one strategy, it’d be relationships.

This is why I spend years cultivating partnerships—because the ROI is undeniable.

And if you’re still grinding away at cold traffic, hoping it’ll magically turn into loyal buyers, maybe it’s time to rethink your approach.

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1 (917) 979-4483

You can also just click the button below if you’re reading this on your mobile device.

TEXT 'BOOK' TO CLAIM YOUR FREE COPY

This book costs $20 on Amazon, but if you text the word BOOK to +1 (917) 979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

Let me guess… You’re afraid to sell.

You think if you go straight for the offer, people will hate you. They’ll unsubscribe. They’ll call you greedy.

So you “sweeten the pot.” You give away freebie after freebie, hoping that one day they’ll feel so grateful that they finally whip out their credit card and buy.

Big mistake.

If all you do is give free stuff, you train your audience to expect free stuff. And when you finally do ask for the sale? They ghost you.

I’ve done it both ways. And I can tell you, the smartest, most profitable thing you can do is sell early and often.

Not only does this train your list to expect offers, but it also weeds out the freeloaders who were never going to buy in the first place.

And here’s the real kicker… People LOVE to buy.

I just dropped $3,000 on AC/DC concert tickets. When I hit that “Buy” button, my heart was racing. I was pumped.

Sure, I still had to pay for flights, a hotel, and a babysitter, but none of that mattered. I wanted those tickets, and I was willing to pay the price.

Same goes for your audience. If you’ve got the right offer for the right market, they want to buy from you. They don’t need to be tricked or softened up with endless freebies.

So stop tiptoeing around your sales. Your business isn’t a charity, and your “oxygen mask” is cash flow.

Sell with confidence, or struggle in silence.

Your choice.

Are newsletters the secret weapon of lead generation? 

Discover how directing readers to a lead magnet and promoting high-ticket coaching programs within newsletters became a game-changer. Whether you're a seasoned email marketer or just starting, this episode is packed with valuable nuggets to enhance your email marketing game!

Most sales books try to turn you into a hyped-up, over-caffeinated closer wLet’s get one thing straight—Dan Kennedy doesn’t sugarcoat anything.

And in No B.S. Wealth Attraction in the New Economy, he practically slaps you across the face with the truth about money, wealth, and why some people seem to have a magnet for cash while others struggle endlessly.

The biggest lie society tells you? Hard work = wealth.

Nope. Kennedy dismantles this myth and replaces it with the real wealth formula: Value + Positioning + Magnetic Attraction = Money Flow.

This book is packed with uncomfortable truths, raw business wisdom, and strategies for making yourself impossible to ignore in any marketplace.

If you’re tired of grinding and want to attract wealth instead of chasing it, this is your wake-up call.

Warning: If you prefer politically correct, feel-good advice, stay far away from this book. But if you want a brutally honest playbook for getting rich, grab a copy now.

I am small but mighty, a business’s delight,

A focused domain, sleek and tight.

I showcase a product, a service, a pitch,

Driving conversions without a hitch.

What am I?

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