Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

  • The $100 Billion Secret Hiding in Your Inbox

  • Why Urgency is the Key to Success

  • Building Email Newsletters to Sell Sponsorships with Justin Moore

  • The Email Marketing Playbook You Can’t Afford to Ignore

FROM MY WORLD

The $100 Billion Secret Hiding in Your Inbox

Every few months, some marketing "guru" pops up, waving a new social media platform in my face, claiming "Email is dead!"

And every few months, I just laugh.

Because while everyone is busy chasing the next big thing—TikTok, Reels, WhatsApp automation, or whatever else is hot right now—I'm over here quietly making money in my inbox.

Look, I get it. Social media is sexy. It’s flashy. It makes you feel like you're doing something important.

But you know what? It’s a giant scam.

  • Only 6% of your Facebook followers see your posts.

  • Instagram is just a motivational poster contest at this point.

  • TikTok? Great for dance challenges. Not so great for closing sales.

Meanwhile, email is 60% more likely to lead to a sale than ANY social media channel.

Why?

Because email is private, personal, and powerful—it allows you to build trust without your audience even realizing they’re being sold to.

In a world where people are terrified of being pitched, email is the one channel where you can have a conversation without triggering their defense mechanisms.

And let’s not forget—everybody has an email address.

Not everyone has a Facebook account. Not everyone scrolls Instagram. But everyone checks their inbox.

So next time you’re debating whether to waste two hours posting content nobody will see…

Or growing your email list so you can make money…

I hope you make the smart choice.

MY GIFT FOR YOU

I Want To Ship You a Copy of My Book

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no-cost copy by texting the word BOOK to +1 (917) 979-4483

You can click the button below if you’re reading this on your mobile device.

TEXT 'BOOK' TO CLAIM YOUR FREE COPY

This book costs $20 on Amazon, but if you text the word BOOK to +1 (917) 979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

MINDSET MAKEOVER

Why Urgency is the Key to Success

Let’s be real—procrastination is the silent killer of dreams.

You know it. I know it.

Why do most people wait until the last minute to take action? Why do we stall, hesitate, and push things off—even when we KNOW they’re good for us?

Simple. Making decisions is hard.

Our brains are wired for comfort, for predictability. That’s why when faced with a decision—especially one involving money—our default mode is “let me think about it.”

And if there’s no urgency, no real reason to act now, guess what? We’ll keep putting it off. Forever.

That’s why scarcity works like magic.

Not because it’s manipulative. Not because it’s some “evil marketing tactic.”

But because it forces a decision.

  • You’re in or you’re out.

  • Yes or no.

  • Buy or walk away.

It’s why most people don’t take action until there’s a deadline staring them in the face. I’ve seen it firsthand.

I once ran a three-day promo where people got a massive discount on traffic. Guess when 60% of the sales happened?

In the final two hours.

Crazy, right? But it makes perfect sense.

The trick to beating procrastination in your own life? Create your urgency.

  • Set hard deadlines.

  • Make public commitments.

  • Put something valuable on the line.

Because if you keep waiting for the “perfect moment” to take action…

You’ll still be in the same spot five years from now.

FOR YOUR LISTENING PLEASURE

Building Email Newsletters to Sell Sponsorships with Justin Moore

Have you ever wondered how you can leverage brand deals and sponsorships, even in newsletters? 

Igor dives into the world of these agreements, offering insight into compensation models that go beyond the traditional approaches you might associate with influencers. 

Discover how hybrid compensation models, along with flat-fee structures, can be more valuable for creators and content producers. 

Tune in and learn the secrets to navigating the evolving landscape of content creation and digital marketing.

CURATED READS

The Email Marketing Playbook You Can’t Afford to Ignore

If you’ve ever stared at a blank screen, wondering how to write an email that gets people to buy, then you NEED to read Open Click Buy by Jon Benson.

This book is a no-BS masterclass in email persuasion—written by the guy who pioneered the VSL (Video Sales Letter) and has made billions (yes, with a B) in sales using words alone.

Jon breaks down the psychology of high-converting emails, showing you exactly:

  • How to craft subject lines that demand attention

  • The secret to writing emails that feel personal, not sales

  • Why the right tone matters more than fancy copy tricks

  •  The deadly mistakes that kill your conversions (and how to avoid them)

This book is pure gold if you send emails for business, affiliate marketing, coaching, or e-commerce.

Please read it. Apply it. And watch your sales explode.

RIDDLE ME THIS

Can You Crack The Code?

I’m not just anyone; I’m the right one.

I have interest, I have intent, and I’m ready to be sent.

Marketers chase me, sales teams embrace me.

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!

I remember every visitor, but we’ve never met. I send emails on schedule, so you don’t break a sweat. What am I?

The answer is: Marketing automation

Reply

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