Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Ever notice how some goals feel like they’re chasing you… while others just sit there gathering dust on your to-do list?

I’ve been thinking a lot about this, and here’s the kicker: it’s not about motivation. It’s not even about discipline. Those are Band-Aids.

The real driver is what’s non-negotiable for you.

Case in point: I just signed the tuition contract for my kids’ school. Wanna guess the price tag?

$45,000 a year. For middle school.

Now, when I tell people that, I usually get a raised eyebrow, a head tilt, maybe even the kind of nervous laugh you give when someone orders the $600 bottle of wine at dinner.

But for me? No hesitation. No flinching. Why?

Because my kids’ education is non-negotiable. Period. I even toured cheaper schools—half the price!—but they didn’t feel like the best. And for me, “good enough” in this area doesn’t exist.

That’s the difference between goals you keep and goals you drop. If your goal is tied to a North Star value—something so raw and core to who you are—it doesn’t require motivation. You don’t “try” to stick to it. You just do.

For me, living an “average life” was non-negotiable too. I couldn’t bear the idea of some boss dictating when I could take a vacation. For some people, that’s fine, maybe even comfortable. But for me? That life would feel like a prison.

So, here’s my challenge for you:

What’s non-negotiable for you?

If you can connect your biggest goals to that non-negotiable, you won’t need pep talks or motivational YouTube videos. You’ll naturally prioritize what matters, and everything else will fall by the wayside.

That’s how successful people operate. They’re not busier than you or me—they’re just laser-focused on their own agenda.

And honestly? That’s the only way to win.

There’s a window in every online entrepreneur’s life where they ask:

“Why the hell am I working so hard… and still not making real money?”

I hit that wall years ago. Then I built something that flipped the script.

I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.

And yeah — it costs less than gas to get to work.

But don’t let the price fool you.

This isn’t a book you buy. It’s a fork in the road.

There’s a silent killer in business that almost no one talks about.

It’s not a lack of traffic.
It’s not a competition.
It’s not even the economy.

It’s neglect.

Neglect kills faster than anything else.

Think about it: most entrepreneurs will pour time, money, and energy into building an email list. They’ll hustle for traffic, set up opt-in pages, and maybe even buy ads. And then… nothing. The list just sits there.

Days turn into weeks. Weeks turn into months. Eventually, years pass. And when they finally try to reach out to that list again? Crickets.

Because here’s the thing—your list has an expiration date.

You don’t use it, you lose it.

It’s no different than going to the gym. Stop working a muscle long enough and it shrinks. Stop emailing your list long enough, and they forget who you are. And when people forget you, they stop trusting you. When they stop trusting you, they stop buying from you.

It’s tragic because an email list isn’t just data. It’s people. Real humans who once raised their hand and said, “Yes, I want what you’re offering.” Ignore them long enough, and they’ll happily give their attention—and their money—to someone else who does show up consistently.

The biggest mindset shift? Stop seeing your list as a static blob of names. It’s not a block of cheese you stick in the fridge until you’re ready for it. It’s alive, dynamic, and segmented. Some subscribers are eager and will read five emails a day. Others need more nurturing. Some only care about one topic, while others will devour everything you send.

The moment you treat your list like living, breathing people—with interests, moods, and timing—you unlock the real power of email.

And that’s when something amazing happens: instead of working harder to find more leads, your existing list starts multiplying your income because you didn’t let it rot.

So, next time you’re tempted to “wait until later” to email your list, remember this: later is the fastest way to kill it.

Ready to turn your email list into a revenue powerhouse?

In this episode, Igor sits down with Kyle Dana, the Marketing Director at Digistore, to uncover strategies for taking your email game to the next level. From the benefits of frequent emailing to segmenting your list for higher engagement, Kyle shares actionable insights that will transform the way you approach email marketing. 

Whether you’re an affiliate marketer, vendor, or business owner, this episode will show you how to unlock the full potential of your email list and increase your income with ease.

This book isn’t about funnels, ads, or copywriting. It’s about something way more primal: getting what you want.

The book is Never Split the Difference by former FBI hostage negotiator Christopher Voss. And let me tell you—this guy didn’t negotiate over ad spend. He negotiated with terrorists holding people at gunpoint.

And the lessons he shares? Pure gold for business.

Here’s the kicker: most people think negotiation is about compromise. “Let’s meet in the middle, let’s split the difference.” Nope. Voss shows why that’s the fastest way to lose. In life and in business, the middle ground often means you don’t actually get what you want—you just settle.

Instead, he teaches counterintuitive tactics like tactical empathy, calibrated questions, and controlled silence. (Yes, sometimes the smartest thing you can say is absolutely nothing.)

Why should you read it? Whether you realize it or not, you’re negotiating every day. With clients, with partners, with your spouse, even with yourself when you’re trying to get out of bed in the morning.

The better you negotiate, the faster you win. Period.

So grab this book, study it, and more importantly—apply it. Because the next time you’re in a conversation that really matters, you’ll be glad you learned from a guy who convinced kidnappers to let hostages go free.

I guide prospects on a journey,

They don’t even know they’re on. 

I show them what they want, 

Until saying “yes” feels like their own decision. 

Who am I?

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