Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Ever feel like you're running on a treadmill of self-help?

Reading all the books.
Buying all the courses.
Watching all the webinars.

And yet… your bank account still looks like it’s on a student diet.

I’ve got news that might sting: you're not learning — you're just hoarding information.

Look, I love cracking open a good book as much as the next ambitious hustler. But somewhere along the way, we started confusing consuming information with actually learning.

You know the type. (Maybe you are the type.)
Reads two books a week. Listens to 17 podcasts. Subscribes to every guru’s newsletter.
But can't sell a glass of water in the Sahara.

Why? Because knowledge without action is just expensive wallpaper for your brain.

Here’s what I’ve come to believe after years of being in the trenches, running a real business a,nd coaching hundreds of others:

Learning doesn’t happen when you read. It happens when you do.

You can’t learn how to swim by reading about swimming.
You can’t learn how to ride a bike from a YouTube video.
And you sure as hell can’t learn business from a guy who’s never run one.

No offense to college professors, but if you’ve been teaching business for 30 years and never sold so much as a lemonade, I’m not trusting you to show me how to build a six-figure list.

The truth is, most people are addicted to safe learning.
It feels productive.
It feels like growth.
But it's just a fancy form of procrastination with better packaging.

Real learning?

You don’t need another course. You need to get your hands dirty.

That means launching the funnel even if it’s not perfect.
Sending the email even if it might bomb.
Running the traffic even if it flops.

Because that’s where the real “aha!” moments live.
Not in the classroom. Not in the Kindle. But in the doing.

And here’s the kicker:
This hit me hardest not while building million-dollar funnels…
…but while raising my daughter.

No matter how many times I explained something to her, she didn’t “get it” until she experienced it.
She had to bump into the wall herself. Skin her knee. Screw it up.
And then she learned.

Just like you will.

So if you’re feeling stuck, overwhelmed, or like all that learning hasn’t moved the needle?

Stop stuffing your head.

Start using what’s already in there.

As my way of saying thanks for subscribing to the newsletter, I’d like to ship you a free copy of my Amazon best-seller, List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online, even if you’ve got no previous experience.

Claim your no-cost copy by texting the word BOOK to +1-917-979-4483.

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1-917-979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

Ever started your day like a productivity ninja… only to find yourself hours later elbow-deep in YouTube rabbit holes and Reddit debates about AI overlords?

Yeah, me too.

That’s because we’ve been sold this idea that starting strong is the key. Wake up early, slam a cold shower, meditate with monks, and write three pages of gratitude. Sounds great on paper.

But let’s be honest — even the best morning routine can’t save you if you spend the rest of the day playing Whac-A-Mole with your to-do list.

Here’s the mindset shift that changed the game for me:

Don’t just win the morning. Win the order of battle.

I’m talking about a deceptively simple idea: Big Rocks First.

No, it’s not a geology course.
It’s about tackling the hard stuff — the uncomfortable, soul-shaking, business-building stuff — before anything else.

Most people? They do the opposite.
They start with email.
They check stats.
They update a logo. (Again.)
Why? Because it’s easy. It feels productive. And it’s a fake win.

But that one “big scary thing” on your list?
The sales page. The cold email. The ad campaign.
That’s the real win. And it’s usually the thing we dodge the hardest.

I used to come home from work, thinking I’d grind it out in the evenings. But let’s be real — after a full day of life draining your soul like a slow-leaking tire, your brain is in Netflix mode, not beast mode.

So I flipped the script.

I stopped waiting for the perfect moment.
I grabbed my old desktop computer, shoved it into my security booth job, and started working on my dreams before I clocked in.

That move? Changed everything.

Because willpower is like battery life — it dies with every decision you delay.

When you attack your Big Rock first, while your mental battery’s full, you start building real momentum. Not the illusion of productivity… but actual, money-making, life-changing momentum.

So next time you write your to-do list, don’t ask:
“What can I check off fastest?”

Ask:
“What am I avoiding that would move the needle the most?”

Then eat that frog for breakfast. No toast, no excuses.

In this episode, I’m thrilled to sit down with Austin Netzley, entrepreneur, author, and expert on scaling businesses while reclaiming your time. 

We’re diving into everything from building a self-sustaining business that thrives without you to creating systems that let you step away without everything falling apart. Austin shares hard-earned lessons on overcoming fear, staying focused, and why the simplest path is often the most effective. 

Whether you’re just starting out or looking to take your business to the next level, this conversation is packed with insights you won’t want to miss. 

So, grab a coffee, hit play, and let’s get into it! 

If the word “TikTok” still makes you roll your eyes and think of teenagers doing the worm in their kitchen… It’s time for a mindset reset.

Because TikTok isn’t just a playground for Gen Z.
It’s a marketing goldmine.
And Perry Marshall — the guy who literally wrote the book on Google Ads — just dropped the ultimate playbook for how to dominate it.

The Definitive Guide to TikTok Advertising is like strapping a rocket to your offer and aiming it at one of the world’s fastest-growing traffic sources.

Perry doesn’t waste time on fluff or theory. He goes straight into what matters:

Whether you’re a die-hard media buyer or just getting started, this book will shortcut your learning curve faster than any overpriced course.

It’s tactical. It’s sharp. And it’ll make you rethink everything you thought you knew about short-form video traffic.

Get it, read it, apply it. Then watch your cost per lead drop and your sales blow up.

I knock without knocking,

Speak without sound,

Show up in numbers

When leads must be found.

Done wrong, I annoy—done right, I convert.

What method am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!