Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Have you ever had one of those weeks where you grind your face off, collapse into the weekend… and then realize nothing has actually changed?

Like, your body’s toast, your brain’s fried, but your life looks exactly the same as it did seven days ago.

That’s not just exhaustion, my friend. That’s directionless exhaustion.

See, when you don’t know what you want, you’re not just drifting—you’re busy building other people’s dreams. You’ve become a cog in their machine. They bait you with goals, gadgets, shiny objects… and off you go like a hamster chasing snacks.

Meanwhile, your life? Same old treadmill.

Here’s the hard truth: if you don’t decide what fires you up—or what pisses you off so badly that you’ll do anything to change it—you’ll stay stuck in other people’s agendas.

I’m not talking vision boards with Lambos or affirmations whispered into your bathroom mirror. Forget the fluffy “Secret” stuff.

I’m talking raw clarity. The kind that turns you into a human dynamo. The kind that makes procrastination impossible because you’re on a damn mission.

Not sure how to find it? Try the “Dickens Exercise.” Imagine your life if you keep doing what you’re doing now… 5 years from now. 15 years. 50 years. Paint it dark. Paint it ugly. Make yourself so uncomfortable you have no choice but to move.

That’s what I did at 18. Scared myself into losing 20 pounds, getting out of my shell, and finally living. It wasn’t discipline. It wasn’t motivation. It was clarity.

And clarity is jet fuel.

So here’s the challenge: don’t wait for the universe, a guru, or some AI life coach to tell you what matters. Get brutally clear on it yourself—or keep running on someone else’s hamster wheel.

The choice, as always, is yours.

There’s a window in every online entrepreneur’s life where they ask:

“Why the hell am I working so hard… and still not making real money?”

I hit that wall years ago. Then I built something that flipped the script.

I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.

And yeah — it costs less than gas to get to work.

But don’t let the price fool you.

This isn’t a book you buy. It’s a fork in the road.

Technology promises freedom. Speed. Leverage.

But here’s the trap: instead of using it to build, most entrepreneurs end up hiding behind it.

They tinker with CRMs, pixels, funnels, automations, AI scripts… and convince themselves they’re “working.”

But let’s be real. Spending three days perfecting a Zapier integration isn’t building a business. It’s playing with legos.

I know this firsthand. I wasted months learning HTML, fiddling with WordPress plugins, editing videos with fancy transitions… only to realize none of it put a single dollar in my bank account.

What did? Offers. Traffic. Persuasion.

The stuff that actually moves money. The uncomfortable stuff. The stuff where you risk rejection, where people can say no.

See, tech is safe. It makes you feel busy without forcing you to be bold. That’s why so many smart entrepreneurs get stuck in “tool land.” They’d rather master CRMs than master influence.

But here’s the truth bomb: tools don’t make you money. Skills do.

Persuasion. Copy. Offer creation. Market selection. Relationship building.

That’s the stuff that lasts when today’s AI darling becomes tomorrow’s fax machine.

So stop mistaking busy for business.

Tech is a wrench. You’re the builder. And it’s your skill with the wrench—not the wrench itself—that decides whether you end up with a thriving business… or just a shiny toolbox.

What if the fastest path to authority isn’t years of experience, but the willingness to ship what others are too afraid to publish? 

In this episode, I’m joined by Csaba Borzási, the copywriter who transformed from student to expert by breaking down legendary sales letters and teaching what he learned, proving that authority is claimed, not granted.

We dive deep into how Csaba built his authority through daily sales letter breakdowns, why he replaced 80% of his lead magnets with a single filtering book, and the neuroscience behind his “Belief Shifting Emails” that rewire subscriber brains.

Plus, the truth about AI copywriting that most experts won’t reveal, and how Csaba leverages it without losing his human edge.

This might just change how you think about authority, email marketing, and why perfect is the enemy of shipped. Hit play and let’s go.

If you think writing is about grammar and commas, you’re already screwed.

Because on the internet, words aren’t just words—they’re salespeople. And bad salespeople don’t get fed.

That’s why Joe Vitale’s Hypnotic Writing is one of those rare books that flips a switch in your brain. It shows you how to write in a way that pulls people in—so they feel like they’re sliding down a greased chute toward your offer, without you ever sounding pushy or salesy.

It’s not about manipulation. It’s about flow. Rhythm. Impact.

The kind of writing that makes someone start reading your email on their phone while standing in line at Starbucks—and finish it sitting in their car because they just had to know where it was going.

If you’ve ever wondered why some marketers can sell ice to Eskimos while others can’t even give away free stuff… this book explains why.

Read it. Study it. Tattoo it on your brain. Because hypnotic writing isn’t optional—it’s the difference between emails that get ignored and emails that print money.

You can brag about traffic, clicks, and conversions,

But at the end of the day, I’m the scorekeeper.

If I’m high, you’re rich. If I’m low, you’re broke.

Name me?

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