Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

  • Are You Suffering From the Winner's Curse?

  • What’s $3.99 Worth to You?

  • The Arrogant Remark That Unlocks a Billion-Dollar Mindset Shift

  • How I Turned a Wedding Gig into an Eight-Figure Marketing Empire With Paul Ace

  • “Monetization” by Caleb O’Dowd

FROM MY WORLD

Are You Suffering From the Winner's Curse?

You know what’s funny? Success can be more dangerous than failure.

When you’re broke, you can’t afford to chase every shiny object. You’re forced to focus.
But once you’ve got money, time, and resources… suddenly every new opportunity looks like the next jackpot.

That’s when the “Winner’s Curse” kicks in.
It’s the trap where one big win convinces you that you can’t lose. You start trusting your gut a little too much. And before you know it—you’re pouring time and cash into projects that have no business existing.

I’ve seen it happen to entrepreneurs making $1M… $5M… even $10M a year. They spread themselves thin chasing six rabbits at once—and end up catching none. The crash is ugly.

The truth?
Sustained success isn’t about being brilliant once. It’s about being relentlessly consistent.

The most profitable entrepreneurs aren’t the ones who jump on every trend. They’re the ones who double down on what works, filter out distractions, and know exactly what’s a “hell yes” versus a “hell no.”

Getting rich isn’t the real challenge. Staying rich without losing your focus—that’s the real game.

MY GIFT FOR YOU

What’s $3.99 Worth to You?

There’s a window in every online entrepreneur’s life where they ask:

“Why the hell am I working so hard… and still not making real money?”

I hit that wall years ago. Then I built something that flipped the script.

I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.

And yeah — it costs less than gas to get to work.

But don’t let the price fool you.

This isn’t a book you buy. It’s a fork in the road.

MINDSET MAKEOVER

The Arrogant Remark That Unlocks a Billion-Dollar Mindset Shift

The other night at a dinner party, a guy dropped a line so confidently that I nearly choked on my drink.

He leaned back, puffed out his chest, and with the smugness of a cat that just ate the canary, he said:

“I’d rather be healthy than rich.”

At first, I thought he was joking. But nope—he was dead serious.

And that right there, ladies and gentlemen, is the silent virus infecting millions of people’s financial lives.

Because here’s the truth:
Who the hell said you have to choose?

This is the toxic belief that being rich automatically means you’ll be fat, stressed, divorced, or chained to your laptop 20 hours a day.

And if you believe that—even subconsciously—you’ll sabotage yourself every single time. Why?
Because your brain is designed to protect what you value most. If you think wealth comes at the expense of your health, your brain will make damn sure you never get wealthy.

I’ve seen this play out over and over:

  • Someone watched their uncle grind himself into the ground running a construction business.

  • Or their dad worked himself sick just to put food on the table.

  • Or they saw a neighbor’s business cost them their marriage.

Their brain goes: “Ohhh… money = misery. Noted.”
And bam—one bad example becomes a lifelong mental prison.

But here’s the kicker:
That wasn’t money’s fault. That was a systems problem.

If you’re working yourself to death, missing your kids’ lives, or sacrificing your health, you don’t need less ambition… you need better systems.

Because money and health are not enemies.
Money can pay for better food, better doctors, better gyms, better vacations. It can buy you back your time.

So the next time someone tries to sell you on the idea that you’ve gotta pick between being rich and being healthy, just smile and know:

They’re not making a profound point.
They’re just revealing the exact mindset that keeps them broke

FOR YOUR LISTENING PLEASURE

How I Turned a Wedding Gig into an Eight-Figure Marketing Empire With Paul Ace

Have you ever wondered how a simple shift in perspective can completely transform your career and your life? 

In this episode, I sit down with Paul Ace, a wedding singer turned internet marketing powerhouse, who revolutionized the industry by coining the term “conversational commerce.” From drumming in bands to scaling businesses to eight figures, Paul shares his incredible journey of reinvention, the lessons he learned from miscalculating returns , and how he discovered the power of stacking value to charge more while delivering unforgettable experiences. 

Tune in to hear how finding the right opportunities and mastering the art of delegation can take your business to new heights.

CURATED READS

“Monetization” by Caleb O’Dowd

If you're building an online business, running funnels, or looking to squeeze more out of every buyer, this book is a gold mine.

Why it’s a must-read:

  • Not just theory—pure horsepower for your funnel. O'Dowd breaks down how to optimize both the front-end and backend of your funnels, increasing your Average Order Value (AOV) and Lifetime Value (LTV)—metrics that truly move the needle in any business

  • Packed with hidden revenue boosters. He walks you through 20 profit centers that most funnel builders overlook—simple tweaks that can easily double or even triple your income with the right implementation

  • Built for the long haul. O'Dowd takes you beyond the one-time sale, teaching you how to create a sustainable multichannel monetization machine using email, direct mail, SMS, etc.—so you're not relying on a single channel or promotion

According to the reviews, this book isn’t just a tool—it’s a life raft for marketers stuck with “free content that never makes a dime.” Trust me, if you're serious about turning your funnel into a profit-generating machine, this book will deliver it.

RIDDLE ME THIS

Can You Crack The Code?

I don’t live on your site,

But I make it shine so bright.

With mentions, shares, and links galore,

I lift you higher than before.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!

A logo without me is just a shape, A name without me is easy to fake. But tie me to feelings, stories, belief— And I’ll turn your business into lasting relief. What am I?

The answer is: Brand Equity

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