Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

You know what I used to do when I first got started in email marketing?

The same thing everyone else does.

I took the “done-for-you” emails from vendors, hit copy-paste, changed the name at the bottom, and blasted them to my list.

And surprise, surprise… nothing happened.

Because here’s the dirty little secret about those “swipe files”: most of them aren’t tested. At all. Vendors just slap something together so affiliates feel like they’ve got “tools” to promote with.

But in reality? It’s just filler text.

I learned this the hard way.

One day, instead of blasting another cookie-cutter email, I decided to take a risk. I wrote about my own back pain (which I’ve had since I was 15). I threw in some self-deprecating humor, added a personal twist, and made the whole thing sound… well, like me.

The result?

That email put me on the same leaderboard as guys like Michael Samuels — the heavy hitters who were making millions online. 

And me? I was just dreaming of hitting $100 a day consistently.

That was the moment I realized:

Your voice is your unfair advantage.

Not swipe files. Not templates. Not what “gurus” tell you to say.

It’s the thing that makes your emails pop out of the inbox instead of blending into the spammy background noise.

So if you’ve been hiding behind other people’s words, here’s your permission slip: stop. Start writing like you. Be weird. Be funny. Be raw. Because when your personality bleeds through your emails, your subscribers can feel it. And people buy from people they can feel.

The truth? Standing out is safer than blending in.

There’s a moment when every trapped 9–5er realizes:
“I’m trading my life for crumbs… while others eat the feast.” I hit that wall. Then I built a $20M email system—and I wrote a book about it. The List Building Lifestyle (AI Edition) walks you through how I built an 8-figure biz using nothing but email… and how you can do the same, even if you’re starting from zero.

And now—with the help of smart, easy-to-use AI tools—it’s even faster and simpler to build your list, write emails, and automate your income. You can get my book free, and I’ll even throw in $3,251.88 worth of my best templates, emails, and traffic blueprints. Just cover shipping.

Here’s a funny truth about human nature:
Nobody wakes up in the morning thinking, “I hope I get an average deal today.”

No. We want brag-worthy deals. The kind we can tell our friends about.
The kind that makes us feel like we just “beat the system.”

That’s why conversions skyrocket when your offer makes people feel like they got something way more valuable than what they paid.

It’s not about tricking anyone — it’s about stacking the deal so high that they can’t stop smiling when they hit “buy.”

Think about it…
A $5,000 seminar that only asks for $500 upfront (with the rest due after you’ve made $100k)? That feels like a win before you’ve even walked in the room.

A $200k car sold for $10k because the owner is in a messy divorce? You’d be telling that story for years.

That’s the psychology. 

People don’t just buy products — they buy stories they can tell themselves about the deal they got.

So the mindset shift here is simple:
- Stop selling like you’re offering a product.
- Start selling like you’re offering the best deal of their life.

When people feel like winners, they become buyers.

What do Microsoft, birthday party magic tricks, and Trump-style marketing have in common? Jack Turk. 

In this episode, we unpack his wild journey from writing tech manuals for Age of Empires to becoming a magician and then head copywriter at GKIC. We dive into why Trump’s media playbook works, what most marketers get wrong about messaging, and why speed still beats perfection. 

Whether you love or hate the guy, there’s a lot to learn, and Jack breaks it down with sharp insight and zero fluff.

Most books on persuasion are fat, bloated beasts filled with theories you’ll never use. This one? It’s barely a booklet — but it packs more firepower than most 300-pagers combined.

In fact, Blair Warren boils the entire art of persuasion down to one sentence. Just one.

And here’s the kicker: once you read it, you’ll start seeing it everywhere. Politicians, advertisers, influencers, even that one manipulative uncle at family dinners — they’re all using it.

This book is short, sharp, and dangerously eye-opening. If you write emails, sell products, or simply want to understand why people say “yes” when they probably shouldn’t… You need this in your arsenal.

Fair warning, though: once you learn Blair’s “one sentence,” you’ll never be able to unsee it.

Add it to your bookshelf, read it in one sitting, and then watch the world differently.

I live between the offer and the need.

Get me wrong, and your prospects won’t read.

Get me right, and sales flow with ease —

Who am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!