Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

A few years back, someone in my coaching group said this:

“I think I’m emailing too much… my list feels tired.”

Tired?

Tired of what? Getting free value while sitting on their couch in boxer shorts?

Give me a break.

List fatigue is the boogeyman marketers invented to justify being lazy.

It’s like saying your muscles got tired of bench presses… so you just stopped going to the gym.

Newsflash: Your list isn’t fatigued—they just forgot who the hell you are.

That’s what happens when you disappear for a week, two weeks, a month… then show up like, “Hey, it’s me again, you ready to buy my thing?”

Nah. They’re not. They don’t even remember signing up.

But you know what does burn people out?

The same tired pitch.

The same boring offer.

The same lifeless subject line.

You could be sending 10 emails a day, and if they’re interesting, fresh, and hit a nerve… people will open, click, and buy.

I’ve had people sit on my list since 2018—seven freaking years—only to buy after I sent something new that finally clicked.

They weren’t tired.
They weren’t annoyed.
They were waiting for something that actually grabbed them by the throat.

And here’s the real kicker: boring emails don’t get read—they get deleted.

So don’t blame list fatigue when you’ve been recycling the same “burn belly fat” headline for 8 months.

If you sell golf stuff, don’t just promote new clubs.
Promote a wild charity event with a PGA Tour pro.
Promote a “play anywhere in the world” golf pass.
Promote a signed jersey from Tiger’s rookie year.

Make it sexy. Make it unexpected. Make it something worth opening.

Because when your emails become predictable?

You become invisible.

So stop babying your list. Show up. Surprise them. Entertain them.
And for the love of all that is holy… stop being so damn boring.

There’s a window in every online entrepreneur’s life where they ask:

“Why the hell am I working so hard… and still not making real money?”

I hit that wall years ago. Then I built something that flipped the script.

I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.

And yeah — it costs less than gas to get to work.

But don’t let the price fool you.

This isn’t a book you buy. It’s a fork in the road.

Have you ever noticed how people start strong…
They buy the course.
Build the funnel.
Watch 17 hours of tutorials.
Post the hype announcement on Facebook…

And then, like clockwork, they implode.

They ghost the coaching call.
They stop responding to accountability messages.
They delete the funnel and say, “something felt off.”

Welcome to the magical world of self-sabotage—
That mysterious, frustrating habit of shooting yourself in the foot right as things begin to work.

But here’s a radical idea:

You’re not sabotaging your success. You’re protecting your identity.

See, you’ve been told that self-sabotage is a lack of confidence. Or fear of failure. Or not enough “why power.”

Nah.

It’s a signal that your goals don’t align with your values—your real, internal hierarchy of what matters to you.

Most of us pick goals the way we pick lottery numbers:
Randomly. Based on what’s trendy. What looks impressive.
What our mentor, cousin, or favorite YouTuber says we should want.

But when you chase a goal that conflicts with your deepest values?

Your unconscious mind revolts.

It doesn’t matter how smart you are, how much money you spent, or how fired up you felt at that seminar in Tulsa.

If the goal feels like a threat to your internal identity?

Boom. Self-sabotage.

It’s your brain yanking the emergency brake to keep you “safe” and congruent.

So what do you do?

You don’t push harder.
You don’t “just stay disciplined.”
You recode the damn goal.

You figure out what drives you at the soul level—your Power Code—and you align your goals with those core values.

That’s when success feels natural.
Like you’re finally flowing with the current instead of dragging yourself upstream in concrete boots.

That’s when showing up becomes effortless.
When momentum becomes automatic.
When results feel like home—not like self-betrayal.

Because when your goal supports your soul?

Self-sabotage disappears.

In this episode of The ListBuilding Lifestyle, I’m joined by Keala Kanae, a former full-stack marketer behind a $20M/year business opportunity empire, who walked away from it all after realizing something remarkable: His most successful students weren’t just following the tactics…They were doing the inner work. 

We dig into: Why do your goals keep losing to your values? The Real Reason Discipline Fails You and how to Unlock Insane Clarity, Drive, and Follow-Through Without Hustle or Hype 

I also share a personal story about back pain, football, and how aligning with your values makes hard things effortless. This episode hits deep. hit play, and unlock your Power Code.

Look, I don’t say this lightly…

This book messed with my head in all the right ways.

Adam Grant isn’t some armchair philosopher throwing out motivational fluff.
He’s a data-slinging, research-obsessed psychology wizard who just dropped a nuke on the whole “talent vs effort” debate.

Hidden Potential is about that strange breed of people who start off average—or worse—but somehow blow past the so-called “naturals” and crush it.

Sound familiar?

That’s because if you’re building a business online, chances are you weren’t voted “Most Likely to Be a Millionaire” in high school.
More likely, you were the weird one who asked too many questions and doodled business ideas in math class.

This book proves that’s exactly who wins in the long run.

It unpacks how real growth happens—not through raw genius or divine inspiration—but through strategic effort, constant learning, and surrounding yourself with what Grant calls “challenge networks” (aka people who call you on your B.S.).

This is not just a book. It’s a battle plan.

One that shreds the myth that greatness is reserved for the chosen few.

Highly recommended if you’ve ever looked in the mirror and thought:

“There’s more in me… I just don’t know how to unlock it yet.”

Get it. Read it. Highlight the hell out of it.

I’m what you want when money’s on the line,
A cold, clear number that says, “This is fine.”
Too low, you pivot. Too high, you grin.
I’m the scoreboard that tells if you win.
What am I?

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