Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

On a random afternoon the other day, I decided to test what “productive” really looks like.

I'm chasing a Zonda in a Lamborghini, lights flashing, sirens screaming, laughing at myself because I just crashed into a wall. Again. The mic is on. The PlayStation is humming. And for the first time in a while, work actually feels like play.

This wasn't always how I did it. I used to lock myself in a quiet office, shut the door, kill every distraction, and grind because that's what "serious" work was supposed to look like. Sit still, be disciplined, and suffer a little. But here's the weird part: my best ideas never showed up in that room.

They showed up when I stopped trying so hard to look productive.

When I first started making money online, I'd work wherever I wanted—coffee shops, random apartments, sometimes with music blasting, sometimes while doing something completely unrelated. The work still got done. Better, actually. So that day, I said screw it and recorded an episode while playing Need for Speed. And yes, I learned two things: I can still deliver value, and I really suck at racing games.

There's a lesson hiding in that crash.

Most people think productivity comes from tighter rules, stricter schedules, and more pressure. So they build cages around themselves and call it discipline. What they don't realize is that pressure puts the brain into defense mode—less creativity, slower decisions, more procrastination.

The moment I relaxed, the words flowed. Examples came faster. The teaching landed cleaner. The work improved because the tension disappeared.

That doesn't mean you mess around all day. It means you stop confusing seriousness with effectiveness. If your work feels heavy, rigid, or forced, that's not commitment. That's friction.

So here's the challenge: Today, change the environment you work in. Work somewhere different. Do it in a way that feels a little more human. Then watch what happens when your brain stops fighting you.

Most people think you need to create products, build funnels, write endless copy, and become a traffic expert to make real money online.

I used to think that too.

But that’s just not true anymore. I have a system where someone else already did all that work for you…

A system where everything's already built, optimized, and proven. You just plug in and collect commissions.

Wednesday, January 8th at 1 PM EST, I'm showing you exactly how it works.

This isn't my main business; it's a side hustle that's generated nearly half a million dollars while I focus on everything else. 

The setup takes 15 minutes per day, the commissions are $1,000 each, and I never talk to a single person.

On Wednesday, you’ll see the complete system live and how to copy it for yourself.

If you're tired of the endless content creation, funnel building, and traffic chasing, this is your way out.

Most people think their problem is discipline. They need more willpower, better habits, and stronger routines. Every time they fall off, they blame themselves for being lazy or inconsistent.

That story sounds logical. It's also wrong.

Here's what I've learned after nearly ten years of running my own business: people don't fail because they lack discipline. They fail because they put themselves in environments that quietly work against them. You can't "power through" a system designed to distract you.

Think about how most days start. Phone in hand, notifications, emails, and social feeds. Little hits of urgency before you've decided what actually matters. You tell yourself you'll focus later, but later never comes because your attention has already been chopped into pieces.

The truth is simple: environment beats willpower every time.

I learned this the hard way. I stopped sleeping with my phone near me. Stopped keeping it in the same room while working. Not because I'm virtuous—because I'm human. When the distraction disappeared, the urge disappeared with it. No inner battle required.

This is why "just try harder" advice fails. It asks you to win a fight you shouldn't be fighting in the first place. If you need constant self-control to get work done, your setup is broken.

So here's the move: pick one friction point today. Remove it from your environment instead of negotiating with it.

Do that, and you'll notice something uncomfortable and useful: focus comes back faster than motivation ever did.

Most copy fails for one boring reason: it explains instead of landing.

This episode flips that on its head.

I sat down with John Bejakovic, an A-list copywriter who’s written for seven- and eight-figure businesses, and we didn’t talk formulas. We talked about images, metaphors, and analogies. The kind that makes an idea click so fast it feels obvious in hindsight.

One moment stuck with me. John explains how a single analogy can rewire belief the same way a drop of water becomes a river once it passes the point of no return.

And yes, he breaks down how he used this thinking while living out of hotels in Europe, sending emails in the morning and watching money come in.

If you write emails, sales pages, or anything meant to move a human being, this episode matters. You’ll start seeing why “taste like chicken” familiarity beats cleverness every time.

This one punched me in the face—in a good way. Not because it’s clever, but because it refuses to let you hide behind vague “strategy” talk.

What hit me is how relentlessly practical it is. Where will you play? How will you win? And just as important—what are you not doing? It forces decisions instead of dressing indecision up as planning.

Lafley and Martin strip strategy down to a clear set of choices, then show how those choices guided Procter & Gamble’s biggest wins. The book is relentlessly practical, filled with examples that make the frameworks easy to apply to your own business, whether you’re running a global company or a small solo operation.

If you feel busy but strangely stalled, this book shows you why. 

Fair warning: once you read it, excuses start sounding embarrassing.

I control your results but never touch the work.
Ignore me, and you struggle.
Master me, and even average effort wins.
I shape decisions before action begins.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!