Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

  • The Cockroach of Marketing (And Why That’s a Compliment)

  • If I Had To Build A 10,000 Person Email List From Scratch, This Is The Only Tool I'd Use

  • Your Becoming Has a Body Count

  • Using Brain Biology To Boost Sales With Ridgely Goldsborough

  • The Answer by John Assaraf

FROM MY WORLD

The Cockroach of Marketing (And Why That’s a Compliment)

Remember when everyone said email was “outdated”?
Like the old Nokia in your drawer or MySpace?

Yeah… about that.

Turns out, email didn’t die — it dominated.

While everyone’s been dancing for algorithms and chasing followers who barely notice their content, email quietly stayed the backbone of the entire online world. You literally can’t do business without it — not billing, not signing contracts, not getting customer support, not even making big decisions.

But here’s what most people miss: email doesn’t just help you “run” your business — it prints your profits.

Year after year, study after study, email outperforms every single advertising method. Facebook, TikTok, Instagram — all crushed under the cold, hard math of ROI.

And now?
Email’s going through a glow-up.

Big players — from Mark Manson to entire SaaS companies — are pouring cash into newsletter advertising. Why? Because email subscribers are different. They’re not distracted. They’re not scrolling past your content while waiting for the next cat video.

They read. They click. They buy.

I’ve seen it firsthand. Affiliates who live on social media might look flashy — but when it’s time to convert followers into buyers, their numbers flop harder than a Netflix reboot. Meanwhile, email-driven affiliates? They pull in conversions like clockwork, and their customers spend more.

Here’s the kicker:
Social media “influencers” have to live online. Posting, replying, commenting, chasing trends.
Email marketers? We can build a One Email a Day Business — and live life offline.

One simple message.
One loyal list.
One steady stream of sales.

So next time someone tells you email is dead…
Ask them how their TikTok followers are paying their rent.

MY GIFT FOR YOU

If I Had To Build A 10,000 Person Email List From Scratch, This Is The Only Tool I'd Use

Building a list is a nightmare if you don't have a system. But what if the system was already built for you? I've created a "1-Click List Machine" that's like buying a business that's already running. It's a complete, ready-to-deploy system pre-loaded with income streams and done-for-you pages. All you do is plug in your details and hit "go." You skip the work and go straight to collecting leads.

To protect the integrity and power of this system, access is strictly limited to 50 units. This ensures it doesn't get saturated. 50 people will get the shortcut. The rest will have to do it the hard way.

MINDSET MAKEOVER

Your Becoming Has a Body Count

Nobody warns you about the lonely side of success.

They tell you about the freedom, the cars, the laptops on beaches… but not about the quiet moments when you realize your old friends don’t get you anymore.

It’s not that they’re bad people — they just stayed the same while you started changing.

When you decide to take control of your life, start a business, or chase that “impossible” goal, you’re not just learning new skills. You’re building a new identity.
And that means one thing: the old version of you — and the people who liked that version — won’t always come along for the ride.

Most people can’t handle that.
So they stay stuck.
They keep hanging out with the same crowd, having the same conversations, getting the same results.

But if you’re serious about leveling up, you’ve got to upgrade your environment — both physically and mentally.

Your income, your mindset, even your happiness will always average out to the people you spend the most time with.
Want to make a million? Hang around millionaires.
Want to think bigger? Talk to people who’ve done what you dream of doing.

You’ll never rise above the standards of your circle.

And yes — it hurts.
Losing old friends. Feeling misunderstood.
Watching people drift away because they don’t recognize who you’re becoming.

But here’s the trade-off: the higher you climb, the clearer the view gets.
You stop craving approval and start craving alignment.

That’s the real mindset shift — realizing that growth isn’t about adding more things to your life.
It’s about subtracting what no longer fits.

FOR YOUR LISTENING PLEASURE

Using Brain Biology To Boost Sales With Ridgely Goldsborough

What if you could unlock the power of your audience’s brain and emotions to skyrocket your conversions? 

In this episode, Ridgely Goldsborough reveals the secrets to creating deeper connections and more effective marketing by tapping into brain biology and emotional messaging. If you’ve ever struggled to stand out or connect with your audience, Ridgely shares simple yet powerful strategies for targeting emotions over logic, using AI to streamline your messaging, and crafting copy that makes your audience say, “This is exactly what I need!” 

Get ready to transform your marketing approach, attract your ideal clients, and boost your sales with ease.

CURATED READS

The Answer by John Assaraf

You ever get the feeling that success is this massive jigsaw puzzle — and everyone else got the corner pieces except you?

That’s where The Answer comes in.

John Assaraf doesn’t just talk about “positive thinking” or manifesting checks out of thin air. He breaks down, step-by-step, how to rewire your brain to spot — and seize — real opportunities. It’s science meets street smarts.

This isn’t one of those books that tells you to “dream big” and then leaves you hanging. It gives you the playbook — how to train your subconscious mind to work for you, not against you.

If you’ve ever caught yourself sabotaging your own success (you know, starting something big and then ghosting your goals halfway through), this book will hit like a cold shower.

Assaraf shows you that your results have nothing to do with luck and everything to do with mental programming. Once you learn how to tune your brain to success frequencies, life starts lining up in ways that almost feel unfair.

So if you’re ready to stop hustling blindly and start letting your mind do the heavy lifting, grab The Answer.
Your future self will thank you for it.

RIDDLE ME THIS

Can You Crack The Code?

I measure what matters, I’m not just a trend,

From marketing to sales, I help them blend.

Forecasts, conversions, I show what’s amiss,

Decode my name—it’s “revenue performance” bliss.

Think you've cracked the code? Reply to this email with your guess, and see if you're right!

You can’t touch me, but I tell you who’s warm. You can’t see me, but I rank your prospects by storm. Ignore me, and you’ll chase the wrong crowd. Use me, and your close rates will make you proud. What am I?

The answer is: Lead Score

Reply

or to participate

Recent updates