Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.
If you want to help someone else make money while they sleep, forward this email to them.
In today's issue:
The Comedy Formula That Makes Emails Sell
Scared of Selling? Good. That Means You’re Doing It Right
The Path to Focused Success and Overcoming Shiny Object Syndrome with Dr. Robert Glover
Outlive Your Limits with Dr. Peter Attia

FROM MY WORLD
The Comedy Formula That Makes Emails Sell
What if I told you that stand-up comedians have been secretly training for years… as email marketers?
It sounds crazy, but hear me out.
Comedians and email marketers share one powerful weapon: tension.
A great comic sets you up, builds suspense, and then—BOOM!—delivers a punchline that knocks you off your chair.
Email marketing works the same way.
Your subject line? It’s not there to coddle your readers. Its job is to grab them by the collar and shake things up.
The body of your email? That’s where you turn up the heat—share a personal story, call out a fear, or highlight a problem that hits close to home.
Build the tension to the breaking point, and then—release it with your solution.
Here’s a story from my playbook: I once sent an email with the subject line, “Me, My Best Friend, My Wife, and My Bedroom.”
You can imagine the open rate. Inside, I told the story of how my buddy’s FIFA addiction drove my wife crazy and nearly caused World War III in my living room.
The resolution? I got him hooked on making money online instead.
Tension, meet solution.
If you want your audience to click, engage, and buy, don’t hold back.
Show them the messy, relatable, or even embarrassing moments that make them feel like you truly get them. The more they care about your story, the more they’ll care about your offer.
Great marketing doesn’t just share stories—it stirs emotions and moves people to act.
Build the tension, release it, and watch your emails transform from words on a screen to cash in the bank.

MY GIFT FOR YOU
I Want To Ship You a Copy of My Book
As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.
Claim your no cost copy by texting the word BOOK to +1 (917) 979-4483
You can also just click the button below if you’re reading this on your mobile device.
TEXT 'BOOK' TO CLAIM YOUR FREE COPY
This book costs $20 on Amazon, but if you text the word BOOK to +1 (917) 979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

MINDSET MAKEOVER
Scared of Selling? Good. That Means You’re Doing It Right
Let’s be honest—most people would rather binge-watch a series they don’t even like than make a sales call.
Why? One word: rejection.
It’s the boogeyman hiding behind the dial tone. But here’s a mindset shift for you: rejection isn’t the villain—it’s just a step toward success.
The secret to smashing through this fear lies in human connection.
Most people who respond to your offer are already interested—they just need a little reassurance. And what better way to provide that than by talking to them directly?
Forget trying to be a master salesperson.
You don’t need a silver tongue or slick pitches. What you do need is curiosity.
Ask questions. Listen. Find out what brought them to the conversation. When you genuinely care about the person on the other end of the line, magic happens—they feel seen, heard, and valued.
Here’s the golden rule: Focus on serving, not selling.
Detach yourself from the outcome. When you stop treating every conversation as a make-or-break deal, something incredible occurs. Prospects stop feeling “sold to” and start seeing you as someone they trust.
You don’t need years of experience or a wall full of awards to win people over.
In fact, the less you pretend to be “perfect,” the more relatable you become.
Honesty disarms even the most skeptical prospects. If you’re new to the game, say so—and let them know you’re here to help, not hustle.
So, what’s holding you back?
Every call you avoid is an opportunity slipping through your fingers. Pick up the phone. Start a conversation. Because the success you’re chasing might just be one genuine call away.

Learn AI in 5 minutes a day
What’s the secret to staying ahead of the curve in the world of AI? Information. Luckily, you can join 1,000,000+ early adopters reading The Rundown AI — the free newsletter that makes you smarter on AI with just a 5-minute read per day.

FOR YOUR LISTENING PLEASURE
The Path to Focused Success and Overcoming Shiny Object Syndrome with Dr. Robert Glover
Ever find yourself jumping from one idea to the next, never finishing what you started?
Today, we're cutting through the clutter with Dr. Robert Glover, author of "No More Mr. Nice Guy." Instead of spreading ourselves thin, we’ll learn how to stick to our goals and ignore the distractions. Dr. Glover will share easy-to-follow strategies to help us stay focused and finish what we begin, turning fleeting interests into real achievements.
Tune in to transform the way you tackle your projects and plans!

CURATED READS
Outlive Your Limits with Dr. Peter Attia

If you’ve ever wondered what it really takes to live longer—and better—this book is your blueprint.
In Outlive, Dr. Peter Attia flips the script on traditional health advice and dives deep into the science of longevity.
This isn’t your typical “eat kale and jog” sermon. Dr. Attia breaks down the myths and equips you with practical strategies to extend your lifespan while actually enjoying the ride.
The book covers everything from optimizing physical health to preserving mental sharpness and avoiding the chronic diseases that cut lives short. But what makes it a standout is Dr. Attia’s no-nonsense approach. He doesn't sugarcoat hard truths, and he blends cutting-edge science with actionable insights you can apply today.
Outlive is your guide to staying sharp, healthy, and ready to crush it for years to come.
RIDDLE ME THIS
Can You Crack The Code?
I stand in your way, yet help you grow,
With every answer, your skills will show.
I’m not your foe, but a test of will,
Face me with courage, and close the deal.
What am I?
Think you've cracked the code? Reply to this email with your guess and see if you're right!
Last riddle was: I’m the one you aim to find, With traits and needs all aligned. I guide your pitch, your sales take flight, Who am I, perfect and just right?… I am An Ideal Customer Profile (ICP).
