Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.
If you want to help someone else make money while they sleep, forward this email to them.
In today's issue:
The Death of ‘Buy My Stuff’ Marketing
The Secret Fuel of Self-Made Millionaires
The Copywriter Behind Some of the World's Most Recognizable Brands With Colin Chung
More Growth, Less Stress: The Smart Way to Scale
FROM MY WORLD
The Death of ‘Buy My Stuff’ Marketing
The other day, I was scrolling through my Facebook feed, and something caught my eye.
Ads. Lots of them.
But not from businesses. These ads were from people I knew personally—people with zero marketing experience, working full-time jobs, suddenly trying to sell something online.
It hit me: the internet has destroyed the barriers to entry.
You no longer need a huge budget. You don’t need connections. You don’t even need much experience. If you have a brain, a pair of hands, and a Facebook Ads account, you’re in the game.
Sounds like a dream, right?
Not exactly.
Because when everyone can advertise, you’re now competing with thousands of people screaming the same thing:
"My product is better!"
"My solution is faster!"
"My thing is newer!"
And you know what happens next?
Your prospect tunes it all out.
Why? Because the human brain is a filtering machine. With 6,000 to 10,000 ads bombarding people daily, their brains create shortcuts to block the noise.
If you look and sound like everyone else, you vanish into the background.
You become dust in the wind.
So , how do you stand out?
Stop selling products. Start selling ideas.
Think about it: People don’t buy products. They buy beliefs.
They didn’t buy Subway sandwiches—they bought the Jared story about weight loss.
They didn’t buy Apple computers—they bought the Think Different movement.
They didn’t buy Peloton bikes—they bought the fitness lifestyle.
This is the secret weapon of the world’s best marketers. Instead of hammering product features, they introduce big ideas that hook the brain and make people want to listen.
This isn’t new. Legendary copywriter Eugene Schwartz figured this out decades ago.
But 99% of marketers today still don’t get it.
In today’s marketplace, there are two types of marketers:
Those who sell products.
And those who print money.
Which one are you?
MY GIFT FOR YOU
LEAKED PODCAST EPISODE
A leaked podcast episode reveals
How a Canadian immigrant escaped the 9-to-5, achieved financial freedom, and turned his life around using a simple little-known online business.
Plus, how average people from all walks of life are using his system to create
successful, sustainable, and scalable online income in just 4-8 weeks.
MINDSET MAKEOVER
The Secret Fuel of Self-Made Millionaires
Most people think success is about talent, luck, or having the right connections.
It’s not.
Success is about hunger—the kind that makes you push through obstacles when others quit. The kind that makes you act fast instead of overthinking. The kind that turns adversity into fuel.
Ever notice how so many wildly successful people are immigrants?
Arnold Schwarzenegger. Elon Musk. Gary Vaynerchuk.
They didn’t get ahead because they had an easy start. They got ahead because they had no choice but to hustle. When you grow up in survival mode—dumpster diving for food, learning a new language overnight, fighting just to make it—you don’t sit around waiting for things to happen.
You make them happen.
That’s what Bedros Keuilian calls the "Immigrant Edge."
Speed of Implementation. Immigrants don’t have time to "think it over." They see an opportunity, they take it. Fast. That’s why most people watch webinars, while immigrants implement them.
Building Rapport Fast. When you move from country to country, school to school, you learn to connect with people quickly. You get good at making people trust you—and that’s a superpower in business.
Embracing Adversity. Most people run from pain. Immigrants know that pain is what makes you stronger. The more challenges you face, the tougher and smarter you become.
But here’s the kicker…
You don’t have to be an immigrant to have the Immigrant Edge.
You can build it.
How? By choosing discomfort instead of waiting for life to force it on you.
Take on challenges you suck at. Hate public speaking? Book a speech. Out of shape? Sign up for a marathon. Afraid of rejection? Start cold-calling.
Move fast. Cut your deadlines in half. Then half again. Success loves speed.
Stop waiting for the “right time.” There is no right time. Take the damn shot.
Because in 20 years, you won’t regret the things you tried and failed at.
You’ll regret the things you never had the guts to do.
FOR YOUR LISTENING PLEASURE
The Copywriter Behind Some of the World's Most Recognizable Brands With Colin Chung
Do you want to know the secret to writing a persuasive copy that sells?
In this podcast, copywriting expert Colin shares his insights on why writing about others comes more naturally than writing about ourselves, the problem with scam gurus, and how the internet has changed the game.
Plus, he discusses why humans will always be essential in certain types of writing and why the education system needs to be rebuilt from scratch.
Tune in for a fascinating conversation on the art of copywriting and more. Don't miss out on this insightful and thought-provoking conversation!
CURATED READS
More Growth, Less Stress: The Smart Way to Scale
Most people write to fill space.
Great writers write to make an impact.
If you want to write copy that grabs attention, keeps readers hooked, and drives action, you need to Make Every Word Count—literally.
That’s why Gary Provost’s book, Make Every Word Count, is a must-read for anyone serious about writing that sells.
Inside, you’ll learn:
How do you write with clarity, power, and persuasion so people want to read what you say?
Why most writing is boring (and how to make yours irresistible).
How to trim the fluff and get straight to the good stuff.
The secret to using rhythm and sentence structure to keep readers engaged.
This isn’t just for writers. If you write emails, sales pages, social media posts, or ads, this book will make your words 10x more effective.
Because in marketing (and in life), the right words make all the difference.
RIDDLE ME THIS
Can You Crack The Code?
You see me in marketing,
You see me in ads.
I pit two against each other to see which one lasts.
What am I?
Think you've cracked the code? Reply to this email with your guess and see if you're right!
I start with awareness and end with action. I attract, nurture, and convert without forcing the hand. Without me, leads dry up. What am I?
The answer is: Demand Generation
