Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

There’s a fine line between being authentic… and just airing your dirty laundry like it’s a family reunion gone off the rails.

Let me ask you this:
Have you ever hit “send” on an email and immediately wondered if you just overshared yourself right out of a sale?

I’ve done it. And I’ll do it again.
Because the truth is—sharing personal stories is your superpower in email marketing.
But like any power, if you don’t know how to wield it…
It can blow up in your face.

Take my brother and me.
We grew up in the same crummy Ukrainian apartment.
We joined the Air Force.
We even got married young, around the same time.
Eyebrows? Identical. Noses? Matching satellites.

But here’s where it splits:
I built a thriving online business.
He clocks into two soul-sucking jobs, back to back.

We had a falling out. And like something straight outta a cheap soap opera, we made up at a funeral—literally while carrying my grandma’s casket.

Touching, right?
Until two months later… boom. Back to square one.

Now, you might think: “Igor, isn’t that a little TMI for a business email?”
Maybe. But that story isn’t about my family drama.
It’s about relatability.

Every reader has had a fight with someone close to them.
Everyone’s made decisions that divide paths.
Everyone’s tried to reconcile… and watched it fall apart again.

So when I talk about my brother, I’m not gossiping.
I’m connecting.
I’m showing them I bleed just like they do.

That’s the real magic of email.
Not sterile how-to guides. Not another pitch-fest.
Raw. Real. Relevant.

So yeah, there is such a thing as too much info.
(Like your foot fungus? Leave it out, champ.)

But when it’s vulnerable, meaningful, and teaches something…
Even your most personal messes can become your most powerful messages.

Just don’t bicker in front of your list like that guru on the boat with his wife.
That’s just weird.

Most marketers keep pounding the same traffic platforms…

Meta. Google. TikTok. All saturated. All expensive. All crawling with tire-kickers.

But Tonight at 8 PM EST, we’re peeling back the curtain on something different, a low-profile traffic source that smells like the golden days of online marketing.

High intent. Low competition. And shockingly affordable.

You’ll watch us fire up a real campaign, live on the call.

Here’s a harsh truth most marketers choke on like a dry protein bar:

Nobody cares who you are.
They only care about what you represent to them.

Now don’t get it twisted—this isn’t a license to lie.
It’s your permission slip to be intentional about the version of you you’re putting out there.

In other words, it’s time to build your persona.

And before you roll your eyes and imagine wigs, fake mustaches, and corny stage names—hold up.
A persona isn’t a costume.
It’s a lens.

It’s how you choose to frame your story so it clicks with your audience on a soul level.

Take this in:

Your persona is not a lie. It’s not a gimmick.
It’s the truth with focus. The highlight reel that connects instead of confuses.

Now here’s the kicker:
Most people don’t struggle with building a persona because it’s hard.
They struggle because they’re terrified of being judged, especially by the people who knew them before they became “an expert.”

Newsflash: You don’t owe anyone the whole backstory.
You owe your audience clarity, relatability, and a damn good reason to believe in you.

So if calling yourself “Coach Max” instead of “Michael from accounting” helps you ditch imposter syndrome and finally start, go for it.

It’s not about the name.
It’s about the mindset shift that says:
“This version of me helps people win—and I stand behind him.”

That’s not fake.
That’s evolution.

Curious about blending the joy of sales with high-performance habits, overcoming money mindset hurdles, and mastering the art of effective sales calls? 

In this episode, Meet Michelle Terpstra, a business owner and creator of several sales-focused training programs and platforms, including the Sales Success Lounge, Startup Sales Leadership Academy, and the Sales Success Lab. She specializes in teaching online brands and startups how to create and sell premium products by mastering sales skills and then building sales teams from the ground up.

Join us as we unravel the secrets to sales success, incremental growth, and the transformative journey of personal and professional development in the dynamic world of sales!

This book hit me like a financial punch to the face—in a good way.

T. Harv Eker doesn’t just talk about money…
He talks about the mental malware that’s been running in your subconscious since you were five, quietly sabotaging every dollar you make.

Have you ever wondered why some people go broke and bounce back like rubber balls, while others win the lottery and somehow end up broke again?

It’s all in the blueprint.
Your financial blueprint.

Eker shows you that your income will never grow beyond the limits of your mindset.
Read that again. Out loud.

This book isn't just fluff and “believe in yourself” platitudes. It’s practical, punchy, and painful in all the right ways.
He’ll make you question your parents’ money habits, your own self-talk, and whether you’ve secretly been allergic to wealth your whole life.

And the best part?
Each “wealth file” he drops feels like flipping a switch you didn’t even know existed.

Whether you’re a broke beginner or already raking in six figures, this book will either slap you awake—or slap you higher.

Read it. Live it. Then go rewire your bank account.

I can talk to thousands, but I have no mouth.

I learn from prompts but never shout.

I help you sell, I help you teach,

But I’m just a tool, always within reach.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!