Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Ever felt like you’ve got the perfect product?
The kind of thing that could save marriages, make people rich, or help them finally fit into those jeans collecting dust in the closet…

…yet nobody’s buying?

Here’s the cold, hard truth: it’s not your product’s fault.
It’s your big idea.

Your big idea is that one juicy, irresistible hook that makes people stop scrolling, perk up, and say: “Wait… what did you just say?”

Domino’s didn’t build an empire on “tasty pizza.”
They built it on: “Hot, fresh pizza delivered in 30 minutes or less—or it’s free.”

Tim Ferriss didn’t become a household name with “Productivity and Automation Secrets for Entrepreneurs.”
He won the lottery with a four-word phrase that still makes you see hammocks and margaritas every time you hear it: “The 4-Hour Work Week.”

See the difference?

Your big idea isn’t about features, logic, or even proof.
It’s about romance.
It’s about painting a picture that feels almost too good to be true—yet believable enough to test.

And here’s the kicker: you won’t always nail it on the first try.
I flop way more often than I win. But when I do land on a big idea?
It’s like discovering a gold vein in your backyard. You just keep digging, and the money keeps flowing.

The best part?
Every email you send is another test. Another chance to strike gold.

So don’t get discouraged when your ideas fall flat.
Because the next one… could make you millions..

There’s a window in every online entrepreneur’s life where they ask:

“Why the hell am I working so hard… and still not making real money?”

I hit that wall years ago. Then I built something that flipped the script.

I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.

And yeah — it costs less than gas to get to work.

But don’t let the price fool you.

This isn’t a book you buy. It’s a fork in the road.

Here’s something most people never realize until it’s too late:
Success doesn’t automatically go to the most talented person in the room.

The world is full of brilliant experts—coaches, consultants, service providers—who are struggling to pay their bills. Meanwhile, others with average skills are earning fortunes.

The difference?
It’s not talent. It’s not credentials. It’s not who “deserves” it most.

It’s marketing.

If people don’t know you exist, if they don’t feel the value of what you offer, then your talent doesn’t matter. You remain invisible.

Everything changes when you stop seeing yourself as just a practitioner of your craft and start thinking of yourself as the marketer of it. That mindset shift is where the real breakthroughs happen. Clients find you. Opportunities multiply. And you stop waiting for recognition—you create it.

This isn’t about hype or manipulation. It’s about owning the fact that if what you do genuinely helps people, you owe it to them to get your message out. And that means marketing with belief and passion.

Don’t just be great at what you do.
Be great at making sure the world knows it.

Before Dave Dee was one of the top names at GKIC, he was a struggling entertainer trying to figure out how to get more gigs. Then he discovered Dan Kennedy… and everything changed. 

In this episode, we delve into Dave’s remarkable journey from mentalist to CMO, his $ 330,000 breakout session that left the room shocked, and the real reason most webinars fail before they even begin. If you sell anything using presentations, this one’s packed with hard-earned insights and zero fluff. 

You’ll walk away seeing the art of selling through a whole new lens.

Most people think “yes” is the goal in negotiations.
They chase it, they beg for it, they bend over backwards to hear it.

And that’s exactly why they lose.

Jim Camp flips the script in Start With No. He shows you that real power comes when you stop fearing rejection and start aiming for clarity.

Instead of pushing for agreement at all costs, Camp teaches you to create an environment where the other side feels safe to say “no.” Why? Because when people feel free to say no, they actually trust you more—and that’s when the real deals happen.

This isn’t just a negotiation book. It’s a mindset reset. You’ll learn how to:

If you’ve ever felt uncomfortable selling, pitching, or even asking for what you want, this book will feel like an emotional armor upgrade.

Because the truth is: once you stop being afraid of “no,” you finally put yourself in a position to get the “yes” that actually matters.

I’m the holy grail for SaaS founders and subscription sellers.

I don’t come from one-time wins,

But from loyal friends who stay on.

I measure not the sale, but the staying power.

What am I?

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