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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

Some few years ago I noticed something uncomfortable happening with my email list, and it wasn’t the kind of drop that makes you panic overnight; it was slower than that, quieter, almost sneaky, the kind of decline where your open rates slide a little this week, a little more next week, and before long you start wondering if the list simply lost its pulse.

When that happens, most people jump to the same conclusion: the list is burned, the subscribers are tired of you, the niche cooled off, and the only real solution is to go out and collect a bunch of new leads to replace the ones who stopped responding.

But the more I studied my own data, the more I realized something interesting hiding underneath the surface.

A “dead” email list is almost never dead — it’s just uneven.

Inside nearly every list, there’s a small group of people quietly carrying the entire thing on their backs, the subscribers who still open your emails regularly, still click the links, and still behave like they actually enjoy hearing from you even when everyone else seems to have gone silent.

So instead of blasting the entire list harder and hoping engagement magically returns, I started doing something much simpler but far more revealing.

Every time I sent an email, I tagged the behavior.

Who opened. Who clicked. And who kept clicking again and again.

Once you begin separating those groups, something interesting happens, because the supposedly “dead” list suddenly shows signs of life you didn’t notice before.

The people who continue opening and clicking don’t behave like the rest of the list, and that’s where most marketers make a huge mistake; they assume everyone has the same tolerance for email frequency, when in reality some subscribers barely check their inbox while others check it constantly throughout the day.

Some people scroll Instagram ten times a day, some people refresh Facebook whenever they’re bored, and then there are those subscribers who treat their inbox the same way — opening it again and again just to see what’s new.

For those readers, more emails aren’t intrusive.

They’re expected.

Which means when you're trying to resurrect a list that appears to be dying, the smartest move isn't blasting the entire database harder and hoping for the best; it's identifying the people who never stopped paying attention in the first place.

Because once you start focusing on the subscribers who are still engaged, something funny happens.

The list everyone thought was dead suddenly starts breathing again.

I've spent 15 years studying why some people attract wealth effortlessly while others stay broke no matter how hard they work.

The difference isn't intelligence, work ethic, or opportunity. It's what's running in the background of your brain.

I identified 10 abundance blockers that sabotage your success and 15 mental upgrades that make you magnetic to money.

I packaged everything into the Money Magnetics Accelerator and normally charge $1,591 for it…

But I want to give it to you for free when you join Chris Reeder's No Sale Profit System before Sunday night.

Inside you'll get:

This bonus, as well as the no-selling profit system disappear Sunday night, so I urge you to claim it now!

Most people build an email list hoping one day it will produce sales.

That sounds logical… but it’s actually backwards, and this misunderstanding quietly keeps a lot of businesses stuck chasing subscribers who never buy anything.

Imagine a typical strategy today that looks like this: start a YouTube channel, grow an Instagram following, create content every day, and slowly try to push those followers onto your email list. On paper, it sounds smart because YouTube is the second-largest search engine, and social platforms give you “free traffic.”

But here’s what that often looks like in the real world.

A friend of mine runs a YouTube channel in the dating niche with about 77,000 subscribers, uploads new videos constantly, edits and optimizes them, and, in every video, tells viewers to download a checklist or join his email list.

After all that effort?

His list had around 1,600 subscribers.

Now think about that for a second. With paid traffic, I could build a list of that size in a day and probably break even doing it.

The problem isn’t effort. The problem is the model.

Most list builders try to get a subscriber first and hope a sale happens later, which means the majority of the list consists of people who invested nothing except a few seconds of attention.

I’ve always looked at it differently.

I get the sale first… so I can earn the subscriber.

At one point, I created a product and offered affiliates 100% commission on it. I didn’t keep a dollar from the front end because the real asset wasn’t the sale — it was the buyer joining my list.

Within a few months, that strategy produced around 300 customers, and those buyers ended up carrying my business into its first six-figure year.

Because when someone buys from you once, the relationship changes.

They’re not just a subscriber anymore. They’re a customer.

And customers behave very differently from spectators.

A lot of people assume money problems disappear once you make enough of it.

That’s the theory, anyway.

But in my recent conversation with Rennie Gabriel, we talked about something far more interesting — how the beliefs you grow up with about money often stay with you long after the bank account changes.

Rennie became a multimillionaire after the age of 50, but he admitted something surprising: even with strong cash flow and successful investments, the old insecurities around money never fully disappear.

We dug into where those beliefs come from — parents worrying about paychecks, financial habits learned in childhood, and the strange ways those messages shape how we think about risk, income, and security decades later.

One story that stuck with me was how Rennie turned $18,000 in savings into a real estate deal that eventually led to 47 rental units, simply by partnering with others and thinking long-term.

The big idea: wealth creation is a team sport.

If you’ve ever wondered why smart, successful people still worry about money… this episode will make a few things click.

This book is over 100 years old, and the financial advice inside originally came from clay tablets written thousands of years earlier — which is a fancy way of saying the principles are timeless.

The idea that hit me the hardest is simple: pay yourself first.

Most people pay every bill that comes in and hope something is left at the end of the month. The book flips that logic around and insists you take a small portion — even 10% — for yourself before anything else gets paid.

This one habit changes the entire relationship you have with money.

And the funny thing is, the rule sounds almost too simple… until you realize how few people actually follow it.

I never sleep.
I sell while you’re busy, offline, or on vacation.
And I work harder the bigger your list grows.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!