Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

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In today's issue:

I used to joke about it, but it’s true: I’m basically an anxiety machine. I worry about everything. Always have. But over time, I realized that’s not just a weakness. It’s actually why I started to understand how people really make decisions.

Here’s something most people don’t want to admit: marketing uses anxiety. When people hear that, they think it’s all about manipulation or some kind of trick. But let’s be honest, everyone does it. Parents do it, schools do it, and I do it with my own daughter every day. I don’t sit her down and explain how brutal the world can be. I don’t walk her through every nightmare scenario. I give her a softened version so she can grow without fear running her nervous system.

That is a kind of manipulation. And it’s done for her benefit.

I grew up on the opposite end of that spectrum. My parents would say things like, 'Don’t go too far or someone will steal you.' That kind of fear doesn’t just go away. It gets wired into you. You start looking for danger everywhere—worrying about what people think, about losing what you have, about your status. Which means later in life, you don’t stop being anxious. You just dress it up as “being rational.”

Let me give you an example. Imagine there’s a machine that could save a kid’s life 72% of the time, but the parent is too scared to use it. Would you try to convince them? Of course. You wouldn’t need to lie. You’d just show them that not doing anything is also a choice, and that choice has its own risks. You’d basically make them see that one fear is bigger than the other.

That’s how decisions actually get made.

People don’t buy because it makes sense on paper. They buy because they’re afraid of missing out, or they don’t want to regret it, or they don’t want to look stupid in front of others. Logic only comes in after, to make it feel like a smart decision.

So next time you have to make a decision, ask yourself: what fear is actually running the show right now?

Get my bestselling book free –just cover S&H– and steal the exact 3-step system I use to turn tiny email lists into daily sales. 

Plus, grab $3,251.88 in bonuses: 20-minute autoresponder setup, 60-second capture pages, the “Good Will” daily-pitch campaign, quality traffic training, 12 plug-and-play email templates, and my blueprint for promoting affiliate offers. 

I’ve spent $5,000,000+ on paid traffic and built a 4,331,656-subscriber file—the book is the distilled result of those experiments, so you don’t have to run them yourself.

If you want the exact structure anyone can copy to build a list that stays responsive—even when you email more, promote offers, or step away—this is it. 

Perfect if you want more freedom without living on social media or quitting your job. Bonus bundle closes soon—tell me where to ship it, cover S&H, and I’ll rush your copy to your doorstep.

Most people give up because it feels like nothing is happening. That’s the real trap. They think their effort should pay off right away, and when it doesn’t, they decide something’s wrong with what they’re doing.

If you’re building a list and you add 10 subscribers every day, that’s steady progress. Compare that to getting 100 here, 50 there, just whenever you feel like it. The second way looks better at first, but in the long run, the slow and steady approach wins by a mile.

Think about the lily pad riddle. A pond doubles every day and is completely full on day 30. When is it half full? Day 29. Which means for 28 days, it looks like almost nothing is happening. Then it explodes.

That’s exactly how list building works.

When I started rebuilding my list, I emailed it every day. Even when I had just 2,000 or 2,500 subscribers, I was still working my regular job. I wasn’t making much—just a few commissions here and there. Nothing special. But I kept at it because I knew something most people miss.

The list became leverage before it became income.

I did ad swaps and used the list to grow itself. Once I hit 4,000 or 5,000 subscribers, the money started coming in. I started seeing $100 days. And getting from $100 a day to $10,000 a month actually took less time than getting to that first $100 a day.

The slow part isn’t failure. It’s just building up.

Sven Platte didn’t hate dentistry because it was hard. He hated it because it capped his life. The money looked fine on paper, but the freedom wasn’t there—and that disconnect slowly ate at him.

In this episode, Sven breaks down how he went from dentist to building DigiStore, an affiliate marketplace born out of pure frustration with existing platforms. At one point, he says he was happy to pay for good service—just not for bullshit. That line alone explains why he built his own system.

What makes this conversation interesting isn’t the success story. It’s the honesty. We talk about why 99% of businesses fail in the first 10 years, why affiliates care about ROI more than hype, and why most “launches” die because nobody bothered to make conversion easy.

If you’ve ever felt boxed in by a career that looks good but feels wrong, this episode will hit close to home.

Most people think referrals just happen.

They don’t.

The Referral Code shows how to turn referrals into a system, not a lucky accident. Larry Pinci breaks down how to get people talking about you—without begging, bribing, or feeling awkward.

If you’re building an online business and relying only on traffic, funnels, or content… this book opens a door most marketers never walk through.

Quiet growth, faster trust, and compounding results.

Worth your time.

The more you chase me,
The faster I run.
The moment you stop chasing,
I quietly follow.
Entrepreneurs want me,
Beginners fear me.

What am I?

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