Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.
If you want to help someone else make money while they sleep, forward this email to them.
In today's issue:
Morning Intimacy and 12K Rainy Days
What’s $3.99 Worth to You?
The Million-Dollar Friend You’re Probably Ignoring
The Secrets of High-ROI Campaigns with David Schloss
“100 Ways to Improve Your Writing” by Gary Provost

FROM MY WORLD
Morning Intimacy and 12K Rainy Days
Alright, buckle up—I’m about to say something that got me called an obnoxious you-know-what by someone I hired. They didn’t just quit, they sprinted away like I’d insulted their grandma. And maybe I did… but here’s the thing:
I’m just being honest.
Years ago, I dropped a bomb on Facebook about one of the real perks of being an online entrepreneur. Not the “work from your laptop in Bali” BS. Not the passive income fantasy either. I’m talking about real-deal, primal freedom:
I can get intimate with my wife... whenever I feel like it.
Yeah, I said it. Mornings, mid-day, between email sequences, and funnel audits. Why? Because I can. Because I built my life to be that way.
And before you roll your eyes and think I’m just bragging about my libido (which, for the record, is high), I’m not.
This is about calling the damn shots in your own life.
It doesn’t matter if you’re diving into bed or diving into a book. The fact that you can do it when you want, not when the clock or your boss allows you to... that’s the win. That’s the power.
Entrepreneurs are weird. We’ll work 80 hours just so no one can make us work 40. But the goal isn’t to grind forever. It’s to graduate from entrepreneur to business owner. That means moving from the CashFlow Quadrant’s “self-employed” box to the “business owner” box—where your biz runs even when you're sipping piña coladas or playing Scrabble in the rain.
And that transition? That’s where the magic happens.
Suddenly, you're not just working in your business—you’re living from it.
You travel where you want.
You wake when you want.
You work if you want.
You get surprise deposits of $7K while stuck indoors on vacation because it’s raining sideways in Mexico.
That’s not a flex. That’s a system. A pipeline, like in Kiyosaki’s story—while the other guy hauls buckets of water, you’re building something that flows 24/7.
But here’s the twist: even with the freedom and the money… It’s the peace of mind that matters most.
You can be rich and still miserable.
Or you can build a life that gives you margin—mental, emotional, and financial.
That’s what I did. That’s what you can do too.
Now, excuse me while I go surprise my wife. It’s 11:17 AM… you know what that means.

MY GIFT FOR YOU
What’s $3.99 Worth to You?
There’s a window in every online entrepreneur’s life where they ask:
“Why the hell am I working so hard… and still not making real money?”
I hit that wall years ago. Then I built something that flipped the script.
I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.
And yeah — it costs less than gas to get to work.
But don’t let the price fool you.
This isn’t a book you buy. It’s a fork in the road.

MINDSET MAKEOVER
The Million-Dollar Friend You’re Probably Ignoring
Let’s talk about the one asset you’re definitely underestimating.
No, it’s not your offer.
Not your list.
Not even your traffic source.
It’s your relationships.
Yeah, I know—it sounds like something your grandma would say after too much wine at a wedding. But here’s the twist: I’ve lived it. And I’ve seen what happens when one relationship, just one, flips your entire world upside down (in the best way possible).
Years ago, I took on a student. Nothing out of the ordinary at first. In fact, I initially refused to work with him. But he kept knocking. Eventually, I said yes.
Fast forward a bit—he becomes a success story. Goes quiet. Then? Bam. Opportunity shows up. I bring him on board.
And when my business got smashed to pieces—I’m talking complete breakdown mode, lights-flickering, Titanic’s-going-down type stuff—he saved it.
Not just patched it. The dude, along with one of his genius-level friends, engineered a solution so slick, it didn’t just fix things—it tripled my revenue in 60 days. Tripled.
Here’s the kicker: I almost missed out on all of it... because I was hesitant to let someone in.
And that’s the real lesson here: Your greatest breakthroughs won’t come from a new tactic or shiny funnel hack. They’ll come from the people you let into your world, especially when you don’t think you need them.
But here’s the secret sauce: relationships evolve. They grow. What starts as mentorship turns into friendship. Business turns into an investment. Hell, we even moved countries together.
This isn’t just about collaboration. It’s about shared missions. Shared risks. Shared wins.
And if you’re still treating people like LinkedIn connections or “potential JVs,” you’re doing it wrong. The goal isn’t to collect names. The goal is to build bonds so deep they show up when your business is burning down—and help you rebuild it better.
So here’s your mindset shift for the week:
Stop looking for clients. Start building allies.
You don’t need more followers.
You need one ride-or-die genius who’s down to build an empire with you.

FOR YOUR LISTENING PLEASURE
The Secrets of High-ROI Campaigns with David Schloss
In today’s fast-paced world of media buying, the key to success lies in collaboration, strategy, and long-term commitment.
In this episode, media buying expert David Schloss from Convert ROI shares his wealth of knowledge on how to effectively scale your advertising campaigns. From working closely with your media buyers to tracking results and making data-driven decisions, David walks us through the essential steps for success.
Learn how to set yourself up for growth, avoid common pitfalls, and build lasting partnerships that deliver results. If you’re ready to take your ads to the next level, this episode is for you!

CURATED READS
“100 Ways to Improve Your Writing” by Gary Provost
This book is a must-have weapon in the arsenal of anyone who writes emails, sales copy, blog posts—or even angry tweets.
Gary Provost isn’t just another writing guru. He’s the guy who taught thousands of journalists, authors, and copywriters how to write like a human (instead of a lifeless textbook). In 100 Ways to Improve Your Writing, he skips the fluff and dives straight into simple, practical tips that actually work.
He’ll show you how to:
Cut the fat from your sentences without losing the flavor
Use rhythm and variety to make your writing dance
Avoid the #1 mistake that makes your content boring (spoiler: it’s not grammar)
And my favorite part? He doesn’t waste your time. It’s called 100 Ways for a reason—each chapter is a bite-sized lesson that gets to the point faster than a headline on TMZ.
This isn’t just for writers. It’s for communicators—and if you’re building an online business, writing is your #1 communication tool. Better writing = more clicks, more sales, more trust. Period.

RIDDLE ME THIS
Can You Crack The Code?
I track the path, not just the end,
Each touchpoint matters. Start to send.
First, then last, or time decay—
I show who helped along the way.
What am I?
Think you've cracked the code? Reply to this email with your guess, and see if you're right!
I’m always watching, though I never speak. I measure your mood and how you critique. With stars or surveys, I help companies see— How happy you are with your last shopping spree. What am I?
The answer is: Customer Experience (CX)
