Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

When I was a kid, I had this bizarre habit…

I’d put myself in the corner.

No joke. You know how most kids wait to get punished? Not me. I’d jump the gun and self-sentence before my mom even found out what I did.

Why?

Because growing up in a strict household where love was as rare as a snowstorm in Tel Aviv, I learned fast that mistakes weren’t just bad—they were sins. And the punishment? Emotional frostbite.

My mom—tough as nails, cold as Siberia in January—took after her dad. A man so stone-faced he made statues look emotional. So when I slipped up, she didn’t spank or yell—she’d simply point to the corner. I’d stand there, face to the wall, steeped in shame like a teabag in hot water.

Eventually, I beat her to the punch. I’d walk into the room, confess my crime, and march myself straight to the corner like a self-deprecating soldier.

It sounds sad—and it kind of was—but there was a twisted comfort in controlling the punishment. It was like, “You can’t hurt me if I get there first.”

Fast forward a couple decades…

That same “corner mentality” followed me into adulthood—and into business. Every time I slipped, procrastinated, or hit a dry spell, I didn’t just feel bad—I beat myself down. Like I was still that little kid, punishing himself so no one else could.

But here’s the truth bomb: guilt and shame won’t build your email list. Or your bank account. Or your dream life.

What will?

Momentum.

And here’s the crazy part: momentum doesn’t come from motivation. You don’t wait to feel like it. You do it, and the feeling follows.

Start with the thing you’re dreading most—the solo ad, the landing page, the email, the research, the pitch. Hit that thing like it owes you money. Once that beast is out of the way, everything else is a downhill stroll.

And if you’re too scared to hit the big one? Fine. Start with something small. Clean out your inbox. Text that guy back. File that Amazon refund. Get your wheels turning.

The magic is in the motion.

Don’t waste another second in that imaginary corner. It’s not helping you. It’s not protecting you. And it sure as hell isn’t paying the bills.

Your next big breakthrough? It’s on the other side of doing the thing you’re scared of.

So… what’s stopping you?

As my way of saying thanks for subscribing to the newsletter, I’d like to ship you a free copy of my Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no-cost copy by texting the word BOOK to +1-917-979-4483.

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1-917-979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

Here’s a cold slap of reality:

Most entrepreneurs don’t struggle with strategy—they struggle with scarcity.

We’re not talking about not having enough leads, traffic, or capital. I’m talking about that internal calculator you carry around... that voice in your head constantly whispering, “I wouldn’t pay that much for it, so why would anyone else?”

That voice? It’s lying to you. It's using your broke-boy logic to set limits on what others are willing to pay. And it’s keeping you small.

Listen, your perception of value isn’t universal. Some people drop $250 on a haircut. Others lease a $40k SUV without flinching. Hell, there are people who drop €50 in a mobile game without blinking—and I’m one of 'em.

Price is not the problem. The mindset around pricing is.

And the biggest mental shift you need to make? Stop asking “How can I charge less?” and start asking “How can I charge more by delivering what my customer actually wants?”

Not more stuff. Not more features.

More value.

That means:

Oh, and here’s another truth bomb: You don’t need to own everything to win. You just need access. Most people today aren’t buying stuff—they’re buying convenience. And the richest folks? They’re paying for speed, access, and ease.

So instead of worrying about what you can afford, start thinking about how you can make your offer feel like a no-brainer luxury to someone else.

Because if you’re still pricing like a poor man, don’t be surprised if your business stays poor too.

In this episode, we explore everything from crafting killer headlines to overcoming writer’s block, leveraging fear with integrity, and building long-term relationships with your audience, with a true titan of direct response marketing: Brian Kurtz. We also discuss some of the most iconic sales letters in history, including classics like the “Twelve Smiling Swindlers.” Plus, Brian shares actionable advice on patience in marketing, why not every interaction needs to be about revenue, and how to create lasting impact through transparency and trust.

Whether you’re just starting out or looking to refine your skills, this episode is packed with insights that will elevate your marketing game. 

So grab your notebook, hit play, and get ready to learn from one of the greatest minds in the business!

Have you ever heard someone say, “Small things don’t matter”?

Yeah—those people are broke, overwhelmed, and stuck.

Darren Hardy’s The Compound Effect is basically a street-smart slap in the face to anyone still looking for that one magic bullet to success.

This book isn’t sexy. It’s not trendy. But it works.

It’s about doing the boring, tiny, unsexy things... consistently.

Write one email a day. Sending traffic every week. Making one more offer. Saving $10 a day instead of blowing it on frappes and fantasy football bets.

It’s the snowball strategy of life and business: roll it every day, and before long you’ve got an avalanche of wins crashing through your old excuses.

If you’ve ever said:

This book is your antidote.

So read it. Apply it. And then get ready for people to accuse you of getting lucky.

I grab attention but don’t close the deal,

I warm up strangers with mass appeal.

I’m the first hello on your buyer’s trip—

What stage am I on the marketing ship?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!