Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Ever mentored someone who says they want to change—but acts like success is a contagious disease they’d rather not catch?

I have—too many times.

I used to charge a small fortune for 1-on-1 coaching. People begged me to take their money and guide them. They swore up and down they were “serious.” And yet, give them one simple task—a landing page, an email, something they could knock out in under an hour—and a week later, nothing. Nada. Zilch.

Their excuse?

“I didn’t have time.”

Seriously? You had time to scroll through TikTok, time to binge Netflix, time to get lost in your inbox like it’s Narnia—but not 45 minutes to build a page that could start changing your life?

Let’s call this what it is: a lie.

But not just a regular lie. This is the lie. The one you tell yourself to stay in the warm, smelly comfort zone of your current life. The life you say you want to escape, but secretly… cling to.

Why?

Because change feels like death. Not literal death, but ego death. You have to stop being who you are to become who you want to be. And that’s uncomfortable. That’s scary. That’s why people ghost on progress—they’d rather complain about their job than actually ask the boss for one extra hour in the morning to build their dream.

I had a student once swear on his dog’s grave he’d talk to his boss and negotiate a later start time. Three weeks and seven excuses later—I still hadn’t done it.

Why?

Because it's easier to say “I’m serious” than to be serious.

So here’s the challenge: if you're not making time for what matters, it’s not a time issue. It’s a truth issue.

You’re lying to yourself.

Stop saying you want success if you're unwilling to act like it. Your goals aren't waiting for "the right time." 

They're waiting for you to stop bullsh*tting.

Forget the dry lectures and techno-babble.
This is not your average crypto content.

Uncensored Crypto is a high-stakes, high-production docuseries that rips the lid off what’s really going on behind the scenes of money, power, and the fight for digital sovereignty.

It’s gripping. It’s controversial. And for now, it’s 100% free to watch.

Have you ever wondered why some people gobble up every freebie in sight but never take action?

It’s not the economy. It’s not the offer. It’s the mindset.

Here’s the trap most folks don’t even realize they’re in: they’re conditioned to expect something for nothing. They’ve been trained—by lazy marketers and a decade of internet noise—that all they need is a cheat sheet, a swipe file, or some “secret formula” to change their life.

And it’s killing their progress.

See, giving away freebies isn’t bad in itself. But when the goal is to attract buyers and all you’re getting are digital looters, you’ve got a mindset problem. Not just theirs—yours too.

Because if you think more value = more trust = more sales, you’re only partially right. Value alone isn’t enough. The prospect must be invested.

And here’s the kicker: there are only three ways a person invests in anything—time, money, or emotion.

If someone won’t even give you 20 minutes of their attention, do you really think they’re going to fork over $997 for your program?

The solution? Raise the bar.

Make your lead magnets work for their attention. Make them commit time. Stir their emotion. Make them feel like they’re on the edge of solving something big. Because when someone sits through your hour-long webinar, they’re not just absorbing content—they’re conditioning themselves to believe you might be worth paying attention to... and paying, period.

The same goes for you.

If you want to grow, stop jumping from freebie to freebie, hoping to “learn enough” before you leap. You’ve got to commit—your time, your emotion, your wallet.

Because transformation doesn’t come from hoarding information.

It comes from choosing to play the game at a higher level.

Have you ever wondered how a simple shift in perspective can completely transform your career and your life? 

In this episode, I sit down with Paul Ace, a wedding singer turned internet marketing powerhouse, who revolutionized the industry by coining the term “conversational commerce.” From drumming in bands to scaling businesses to eight figures, Paul shares his incredible journey of reinvention, the lessons he learned from miscalculating returns, and how he discovered the power of stacking value to charge more while delivering unforgettable experiences. 

Tune in to hear how finding the right opportunities and mastering the art of delegation can take your business to new heights.

This isn’t just a book—it’s a time-tested playbook for getting people to like you, trust you, and do what you want... without being a manipulative creep.

Carnegie cracked the code back in 1936, and guess what? Human nature hasn’t changed. People still want to feel important. They still respond better to honey than vinegar. And they’re still more likely to buy from someone they like.

Whether you're trying to sell a product, land a JV deal, or just get your spouse to pick a restaurant without a 45-minute debate—this book gives you the tools.

But here's the real kicker: most marketers think they’re good with people. This book shows you just how much you're leaving on the table by not understanding the psychology behind influence.

Read this, and suddenly the phrase “he’s just a people person” will sound like an insult compared to what you become.

I come to your page, but I don’t stick around.

No clicks, no scrolls— Just out with a bound.

Your funnel fears me, your metrics cry shame.

Guess my elusive, costly name?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!