Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

I’ve spent years obsessed with one thing: Turning big, messy problems into tiny, doable steps.

Not because I’m a productivity nerd, but because overwhelm is my mortal enemy.

This came up during a conversation with my almost 13-year-old daughter. She’s into design, knows AI like she was born with a prompt in her hand, so I suggested she start freelancing. 

Her response? 

“Why would anyone pay me? They have ChatGPT.” 

Cute... But totally wrong. 

People don’t pay for logos, emails, or presentations… They pay to avoid homework. And anything that feels like homework? They outsource it. Immediately.

If you run a pet-grooming shop, you’d rather give poodles haircuts than design your logo, even if you could do it yourself. So people pay $20, $50, whatever it takes, to offload the boring stuff. 

That’s one system: find the “homework” and sell the relief.

Over the years, I stacked systems: small ones, then bigger ones slapped on top like mutant Lego towers. Each one returned more income and less stress. The trick wasn’t magic. It was three plain rules I use every time something feels impossible: give it a first step, map a timeline, and build decision criteria that spit out “yes” or “no”.

I once wasted 60 days debating a project…Then, I created five yes/no questions and answered them. Boom! Decision made. Overwhelm gone.

When a task is messy, it’s because it hides choices. Break those choices into checklist lines, and you can either hand the work off or finish it fast.  

That’s how your week stops being emergency after emergency.

Want an income stream that doesn’t depend on posting, hustling, or praying the algorithm behaves?

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A real income system for less than a bad gas-station coffee.

Most people think scaling means “do more.” More people, more moving parts, and way more chaos. They picture growth as adding bodies to the fire until something catches.

Here’s the truth: if your workload grows with your revenue, you’re not scaling — you’re just multiplying headaches.

I talked to a guy running thousands of door-to-door reps. They’re pulling in something like a million bucks a day. Sounds impressive until you imagine managing that zoo. That’s not scale. That’s duct tape on top of duct tape, hoping the noise doesn’t explode.

Real scaling is when you can make $1,000 or a million, and your calendar doesn’t flinch. And that requires something most people don’t admit out loud: a healthy dose of laziness. The good kind. The kind that refuses to repeat the same task twice because it feels like purgatory. The kind that builds leverage instead of labor.

So here’s the rule that flipped everything for me: if effort rises with output, I built the wrong thing. Because when your system gives you higher results without demanding more hours, you’ve crossed the line from operator to owner.

Always look at each area of your business and ask, “If this grew 10x next month, would it break?” If the answer is yes, that’s your signal. 

Fix the system, not the speed.

Marisa Murgatroyd dropped a line that stopped me: most course creators try to “fix” engagement by slapping points and leaderboards on top of a boring program. But if the win state isn’t crystal clear, nobody cares about the points.

She’s helped 12,500+ students and sold $40M in programs, so she’s earned the right to say it.

What hit me was her first-win obsession. She showed how changing one step, from boring paperwork to a simple “Dream 50” list, sent course completion through the roof. And she’s building this into everything: custom celebrations, points on micro-actions, even rescue campaigns that pulled people back in and led one student to make $150K after almost quitting.

If you’ve got a course, want one, or wonder why yours isn’t getting finished, you’ll like this. Listen in and let it mess with your assumptions in a good way.

This book hit me like cold water. Claude wrote it a century ago, yet every sentence slices straight to what matters: what people do, not what they say. It’s the cleanest lesson in leverage I’ve ever read.

If you’re tired of complicated funnels and noisy tactics, this book forces you to strip your marketing to actions that move money. It’s short, sharp, and doesn’t care about your feelings, which is exactly why it works.

It’s the kind of book you read once, then keep on your desk so it can glare at you while you write.

People hand me money not for what I am, but so they don’t have to become me. I’m the task everyone hates, but someone must do.

What am I?

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