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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

When I started trying to make money online, people were already declaring email dead because Facebook was taking over, Twitter was exploding, and every new platform supposedly made the inbox obsolete by default. Each launch came with the same confident prediction, delivered by people who sounded very sure and were usually very wrong.

At the time, I was broke enough to ignore the noise and pay attention to what actually worked. I was in a strange military-slash-community college situation, watching friends march toward degrees and jobs like that path was mandatory, until Rich Dad, Poor Dad cracked something open and made the whole thing feel optional. Same world, different lenses, and suddenly I couldn’t unsee how narrow that road really was.

Here’s the truth. I didn’t have money, connections, skills, or even a real business idea, which is why I ended up in network marketing instead of pretending I had some grand plan. I joined a tiny online MLM that sold basic websites and email addresses for a dollar per signup, not because it was exciting, but because it was accessible and didn’t require permission from anyone.

I failed at it for longer than I like to admit, but what stuck with me wasn’t the failure itself. It was watching who kept winning anyway.

The people who thrived always had an audience they could reach directly, which meant when a company collapsed, commissions changed, or the FTC shut something down, they didn’t scramble or start over. They sent an email, moved thousands of people with a single message, and rebuilt income almost overnight without begging or explaining themselves.

That was the moment everything clicked, because everyone kept saying email was dying while email was the only thing that survived every platform shift, algorithm tweak, and shiny new app pretending to be a replacement. Social networks rotated, attention drifted, and reach got throttled, but the inbox stayed boring, ignored, and ridiculously effective.

Most people chase new channels because novelty feels like progress, even when it’s just noise. I stuck with the unsexy one because it kept working when everything else broke, and that quiet decision paid for years of mistakes afterward.

If you’re building anything right now, ask yourself whether you could still reach your people if the platform vanished tomorrow. If the answer is no, you’re renting attention, and renters never build leverage.

Pages with just 56 words on them are generating $2,000+ per day for complete beginners.

The $100M Man behind them calls them "Action Pages" and he’s using them to promote free offers without any of the usual affiliate marketing headaches.

They just banked $118,287 in 62 days. They've hit $7,779 in a single week and $3,334 in just three days.

This Wednesday, at 2 PM EST, they're breaking down their complete 1-2-3-SCALE System in a live session.

You'll see… 

That means no products, no audience, and no copywriting required.

Plus, there’s a live Q&A at the end where all your questions will get answered.

I urge you to save your seat now before it fills up.

One belief I had to unlearn the hard way was thinking that selling meant offering things people needed, instead of paying attention to what they were already willing to buy. On paper, my ideas made sense, sounded logical, and even felt helpful, which is exactly why they failed.

The market doesn’t reward logic. It rewards action. If people aren’t buying, they’re not confused, they’re voting.

I saw this clearly after hearing Dan Kennedy break down a consulting case that looked solid but wouldn’t sell. The product was a productivity system designed to help business owners get employees to show up on time and actually do their jobs, which every owner claimed to want. The problem was that the owner had to go through the training first and then become the enforcer, which meant more work, more friction, and more babysitting.

No business owner wants that role. They’d rather pay to avoid it entirely.

Once the offer was repositioned so the creator trained the employees directly while the owner went and played golf, sales took off fast, even though the information itself didn’t change at all. The only thing that changed was who had to do the work.

I’ve seen this mistake repeated everywhere, including a friend who tried selling parents a program to teach their kids about money. Parents liked the idea but didn’t buy, because liking a result doesn’t mean wanting responsibility for execution. They didn’t want another job, they wanted relief.

Here’s the rule most people miss. People don’t buy effort, improvement, or responsibility; they buy outcomes without friction.

If your offer isn’t moving, stop explaining why people should want it and start asking what they’re already paying to avoid. That answer tells you more than any survey ever will.

I sat down with Jake Larsen expecting tactics, and what surprised me was how often the ideas that looked smartest failed while the boring ones quietly won. Jake’s been running YouTube ads since 2016, long enough to watch trends rotate and confident assumptions burn money.

One moment stuck with me. He explained that the ads he least expected to work often outperformed the clever, overproduced ones, because the audience decides what matters, not the creator. That showed up again when we broke down why campaigns fail, which almost always comes down to one of four things: the video, the audience, the offer, or the timing.

His simplest filter was also the most useful. Effective ads answer three questions clearly: why this solution, why you, and why now, without hype or gymnastics.

If you touch YouTube at all, this episode will reset how you think about testing, expectations, and why advertising only amplifies what’s already there.

Most people think money problems are math problems. They’re not. They’re behavior problems dressed up as spreadsheets.

Housel does something rare—he explains why smart people make terrible financial decisions and why average people sometimes win simply by not self-destructing. No hype, no charts that make you feel dumb, just uncomfortable clarity about patience, ego, risk, and time.

The biggest takeaway isn’t how to make more money. It’s how to stop losing the game you’re already winning. How to avoid blowing up progress because you’re bored, impatient, or trying to look impressive.

If you’re building an online business, this book hits harder than most “make money” reads because it forces you to confront the emotional decisions that quietly sabotage long-term freedom. The kind nobody wants to admit they’re making.

I compound for you without permission,
work best without applause,
and make you uncomfortable because I take time.

What am I?

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