Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

What if I told you that the thing holding you back from success isn’t your skills… isn’t your habits… and isn’t even your circumstances?

It’s the way you see yourself.

Yep. Your self-image.

And here’s the kicker: most people don’t even realize they have one. It’s like a fish swimming in water—it’s all around them, yet invisible.

See, your self-image was pretty much locked in before you hit puberty. By the time you were 12, the world (parents, teachers, friends, bullies, TV shows) had already installed the software you’ve been running ever since.

And guess what? Most people never question it. They just keep clicking “accept” on the terms and conditions of a program they never signed up for.

That’s why people resist change. That’s why someone can literally be told by their doctor, “Quit smoking or die,” toss a pack of cigarettes in the trash… and then buy another pack on the way home.

Because the problem isn’t the cigarettes. It’s the self-image of a smoker.

I see it all the time with students who come into my world. I can spend 10,000 hours teaching them funnels, copy, and traffic tricks. But if deep down they believe they’re not allowed to succeed—or feel guilty the moment they get momentum—it’s game over. They’ll sabotage themselves faster than you can say “PayPal refund.”

And it works both ways.

Take Donald Trump (don’t throw tomatoes yet, hear me out). Love him or hate him, the man has a bulletproof self-image. Every newspaper, every TV station, half the country calling him the devil—and he wakes up the next day unfazed. Me? One bad review and I lose sleep for days.

But Trump? He’s like Teflon. Nothing sticks. Why? Because his self-image won’t let it.

So here’s my challenge to you:
Stop blindly running the old code that was written for you decades ago. Question it. Challenge it. Rewrite it.

Because until you do, every skill, strategy, and “hack” you learn will be fighting against a program that doesn’t want you to win.

This new book is your blueprint for creating 7 automated income streams from a single email list. It’s designed to do two things: end your dependency on a single paycheck so you can stop worrying about money, and buy back your time so you can start living life on your own terms.
I’ll ship it to your door for free (just cover S&H) and include my $3,271 AI-Powered Income Kit to get you there faster.

You’ve been told your whole life to follow “best practices.”

It sounds smart. Safe. Responsible. After all, if everyone’s doing it, it must be right… right?

Wrong. Dead wrong.

Here’s the uncomfortable truth: most “best practices” are nothing more than instructions for staying average. And average is exactly what most people get—average income, average success, average life.

Think about it. If 90% of people are zigging, chances are it’s the wrong direction. The crowd isn’t winning. The crowd is stuck, broke, and complaining. Do you really want their results?

That’s why the people who break away—the ones who dare to zag—are usually the ones who rise above.

Take email marketing. The “best practice” says your first email should be a warm, fuzzy welcome. Play nice, build rapport, introduce yourself slowly. Meanwhile your subscriber is waiting for the solution they signed up for. That’s why the sharper move is to cut the fluff and give them exactly what they came for—immediately.

And it doesn’t stop with emails. Look at schools. Look at careers. Look at the way society tells you to live. The so-called “best practices” are often broken systems dressed up as wisdom. People follow them because everyone else does… not because they actually work.

Now, let’s be fair—there’s one exception. If someone who’s already successful shares the practices they’ve personally tested and proven, that’s worth listening to. That’s real-world experience, not herd mentality. But general “best practices”? They’re the road to mediocrity.

So here’s your mindset shift:

The next time you hear “best practice,” translate it to “what the majority is doing.” Then ask yourself—do I want the majority’s results?

If the answer is no, then it’s time to zag.

Because the road to hell isn’t just paved with good intentions… it’s paved with best practices.

What if the real power of copywriting… has nothing to do with writing? Most marketers are still chasing headlines and hooks, meanwhile, Stefan Georgi is building AI-powered businesses, writing billion-dollar sales copy, and reinventing what it even means to be a copywriter.

In this episode, we get real about: Why copy is no longer about clever phrasing, but clear thinking, the fatal mistake freelancers and business owners make with AI, and why “slow” is no longer a pace, it’s a liability Plus, Stefan shares how losing $250K on a skincare brand made him double down on the one skill that still gives you an edge, speed. 

So if you’re a copywriter, marketer, or offer owner trying to stay relevant while the game changes under your feet… Grab your coffee, silence the noise, and hit play, this might just rewire how you think about selling in the AI age.

If copywriting were a sport, John Carlton would be the guy everyone’s terrified to play against.

This book isn’t theory. It’s not fluffy marketing jargon. It’s raw, practical, street-smart copywriting wisdom from a guy who spent decades writing ads that made people whip out their wallets.

Here’s why you want it:

If you’re serious about building a business online, mastering copywriting is non-negotiable. Traffic gets you eyeballs. Copy gets you money.

This book is one of the best shortcuts I know to start thinking—and writing—like a pro.

I don’t send emails, but I help others who do.

I don’t write copy, but I make sure it’s seen.

I’m trusted by a chimp, yet I’m no monkey.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!