Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Have you ever met someone who’s trying too hard to sound genuine?
They write like they swallowed a self-help book and chased it with three espressos.

“Hey friend! I just wanted to be super transparent and share my truth…”

Come on. Nobody talks like that.

Here’s the thing — people don’t buy from those who pretend to be genuine.
They buy from those who understand them.

And understanding doesn’t come from fancy copywriting tricks or overused “storytelling frameworks.”
It comes from knowing the five core emotions that drive every human decision — the same five that live inside what I call the 27-word persuasion formula:

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.

Let that sink in for a second.
Five ideas — dreams, failures, fears, suspicions, enemies.
That’s the emotional DNA of human behavior.

You can build an entire marketing empire on those five words alone.

Because when your message encourages someone’s dream, you make them feel hopeful.
When you justify their failures, you remove shame.
When you allay their fears, you build safety.
When you confirm their suspicions, you earn trust.
And when you help them throw rocks at their enemies — even metaphorical ones — you give them belonging and power.

Now compare that to the usual marketing pitch:
“Make six figures in 30 days with zero effort!”
Which one feels human? Which one makes you lean in instead of roll your eyes?

The 27-word formula is like an emotional compass.
It points you toward connection instead of coercion.
And when you use it — whether in an email, webinar, or even a quick social post — people don’t feel like they’re being sold to.
They feel like they’ve finally been heard.

So if your marketing feels off lately, don’t add more hype.
Add more heart.

Because when you connect to someone’s dreams, fears, and battles…
You don’t need to “be” real.
You already are.

If you missed the live training that’s got the affiliate world buzzing — here’s your shot at redemption. Inside this limited-time replay, you’ll discover the unusual AI-powered “Flipbook Link” strategy quietly responsible for over $5.6 million in verified commissions — confirmed by ClickBank’s VP himself.

You’ll see how everyday people are using this 12-click process to build massive email lists and pocket commissions every single week… without websites, funnels, or any of the tech nightmares that stop most beginners in their tracks. 

If there’s one skill that’ll keep you in business forever, it’s not marketing.
It’s not copywriting.
It’s adaptability.

The ability to adjust — fast — when the ground starts moving under your feet.

Because here’s the thing: the world never stops changing.
The moment you think you’ve got it figured out, it changes the rules.
And that’s where most people lose.

They resist.
They complain.
They cling to the “old way” like it’s a security blanket, while the smart ones are already learning the new way.

I’ve been there.
There was a time when my entire business model flipped overnight.
Traffic dried up. Funnels stopped converting. The things that worked yesterday suddenly didn’t.

And yeah — I panicked for a moment.
But then I realized: the game hadn’t ended… the level just changed.

That’s when growth really happens — not when things are smooth, but when you’re forced to evolve.
Because comfort never made anyone rich, fulfilled, or free.

The truth?
Change doesn’t kill your dreams.
Your resistance to change does.

Every setback, every new challenge, every “WTF is happening?” moment is life’s way of asking:
“Are you flexible enough to handle what’s next?”

So the next time life throws a curveball, don’t fight it.
Lean into it.
Ask yourself, “What can I learn? How can I adjust?”

Because in the long run, success doesn’t belong to the biggest, the fastest, or the loudest.
It belongs to the ones who adapt — and keep growing no matter what.

Imagine stepping away from your business for a week… a month… or even longer — and it still grows.

That’s what entrepreneur and author Austin Netzley mastered.
He cracked the code on building a self-sustaining business that doesn’t fall apart the moment you take a breath.

Inside this powerful conversation, you’ll discover how to build systems that keep the money moving without your constant supervision
Turn chaos into clarity with a few simple tweaks and overcome the fear of letting go — so your business can finally scale beyond you

If you’ve ever felt chained to your business, this talk is your permission slip to start designing freedom instead of just chasing it.

Grab a coffee, tune in, and let’s talk about building a business that works for you — not the other way around.

If you’ve ever been told to “just work hard, save 10%, and retire at 65,” MJ DeMarco’s gonna slap that idea straight out of your brain.

The Millionaire Fastlane isn’t another “think positive” money book — it’s a brutal wake-up call about why the traditional wealth path is rigged to keep you slow, broke, and dependent.

DeMarco breaks down what separates the Sidewalkers, the Slowlaners, and the Fastlaners — and why the real wealth builders aren’t waiting for someday. They’re building assets, systems, and cash flow today.

You’ll learn why:

It’s the kind of book that doesn’t just motivate you — it shifts your entire operating system.

If you’re ready to ditch the 40-year plan and start accelerating toward freedom, this book belongs on your desk — not your shelf.

I don’t bring you more traffic, yet I make you more money.

I don’t cost a dime, but I can skyrocket your ROI.

Most marketers chase new leads while I quietly multiply the old ones.

Who am I?

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