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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

I still remember standing in my parents’ apartment, cheap ceiling light buzzing, waving a paper check in front of my dad’s face like a lunatic. Not because it was big money—it wasn’t—but because it was real. 

We came to Israel with twelve overstuffed bags and about $1,000 to our name, and my mom even packed toilet paper because that’s what panic looks like when it’s practical. My dad went from business owner with status to a security guard who kept getting fired, then heart surgery took him out of the workforce altogether, which meant the rest of us learned how to live on “no,” borrowed money, and a quiet kind of shame that sits in the room with you.

Growing up, the message was loud and clear: study hard, get good grades, find a job, save the family. I listened. Until one stupid conversation cracked the whole thing. I’m stressed over an aerodynamics exam, jaw tight, future heavy, and my friend Max—solid C student—looks at me and says, “The rich don’t get the best grades.” I laughed it off, then he handed me Rich Dad, Poor Dad, and that book didn’t give me answers so much as it rewired the questions I was asking about work, money, and what “safe” actually meant.

So instead of chasing a job, I chased everything else. MLMs, forums, MySpace, early YouTube—this was 2008–2009, back when everything felt duct-taped together, and nobody knew the rules. I failed at all of it, repeatedly, and not in a noble montage way. But because I was trying to sell something—anything—I learned how people actually move online, what they ignore, and what they respond to when they’re overwhelmed and half-paying attention.

After years of chasing shiny objects, one pattern kept slapping me in the face: everyone who mattered had an email list. So I built one and mailed it every day, not perfectly, not cleverly—just consistently. Then it happened. A check showed up for about $140, and it took three weeks to arrive. In Israel, that was roughly a week’s pay at a regular job. I wasn’t profitable. I wasn’t “successful.” I was still underwater. But I had proof, which means the game had changed.

I grabbed that check, waved it at my dad, and said, “Look—magical internet money.” He stopped fighting me after that and even let me use his credit card for email software, which doesn’t sound like much until you know what resistance costs when it shows up every day.

That’s the part most people miss: momentum beats talent when it shows up daily.

Here’s the question I’ll leave you with: why are you still waiting for permission instead of proof?

Most people are chasing free traffic that costs them thousands in wasted time and gets them nowhere.

I stopped doing that years ago.

Instead, I found a little-known automated traffic source that delivers 500+ quality leads per day at the push of a button. 

It's 20X more profitable than Facebook or Instagram, and almost nobody is talking about it.

This Thursday, January 15th at 9 PM EST, I'm showing you the complete 3-step system.

You'll see…

This isn't for people looking for free traffic methods, but for people willing to take small calculated risks using the right source and strategy.

Just for showing up, you'll get my secret rolodex of quality traffic sources. These are the exact places I use to generate thousands of targeted visitors every day.

When I was getting started, I gave people way more credit than they deserved, and it cost me time, money, and momentum. I’d put my website link on a profile page as plain text, not clickable, and then proudly send thousands of visitors there, thinking, “They’ll figure it out.” They didn’t. They didn’t copy it. They didn’t type it. They didn’t even notice it. The traffic came, stared at the page, and quietly died.

That mistake taught me something brutal and useful: never assume people will do even the bare minimum. Not because they’re bad people, but because they’re tired, distracted, overloaded, and operating from a passive state. If it takes effort, switching tabs, opening an email, remembering something you told them five minutes ago, most people won’t do it. Not later. Not tomorrow. Not “when they’re ready.”

I saw the same thing again with email bonuses. Marketers would say, “They’ll opt in, then read the email, then click the link.” No, they won’t. You’re asking them to move from the page, open their inbox, find your message buried under ten others, read it, remember why they care, then go back and act. That’s not a funnel—that’s a hope strategy. And hope doesn’t convert.

Here’s the truth most people don’t want to hear: assume laziness and design for it. Put the information right in front of them. Repeat it. Say it again in another format. Then say it one more time. It feels redundant to you because you’re paying attention. They aren’t. And by the time they’re finally ready to decide, they’ll barely remember what you offered unless you made it unavoidable.

I sat down with Steve Sims, a guy whose entire business exists because he asks questions most people never will. He told a story that stuck with me hard: he once hosted a private dinner at the feet of Michelangelo’s David, in a locked museum, with Andrea Bocelli singing a few feet away. When he asked the museum director why something like that had never been done before, the answer wasn’t legal, logistical, or political. It was simple.
“No one ever asked.”

That line explains more about business and life than most books do. People will spend years explaining why something can’t happen instead of burning five minutes finding out if it might. Steve’s whole edge comes from refusing to self-reject, whether that means calling powerful people, naming the real price up front, or being direct when everyone else dances around it.

If you’ve ever caught yourself saying “That’s not for people like me,” this episode will mess with you—in a good way. Listen in with the volume up and your excuses turned down.

Most people think conversion is about buttons, colors, or the “right” headline.

It’s not.

The Conversion Code is really about trust—how it’s built, how it’s broken, and how most marketers accidentally kill it the moment someone raises their hand. Chris Smith shows why speed-to-lead, human follow-up, and real conversations beat clever funnels when it actually counts.

This book is a punch in the face if you’ve been hiding behind automation instead of connection.

Read it if you want to understand:

It’ll make you rethink how you treat subscribers, prospects, and even your own list.

I look like a traffic problem, 
But I’m really a thinking problem. 
I disappear when you make things obvious,
And I multiply every time you say, “They’ll figure it out.”

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!