Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

There’s broke… and then there’s delusional broke.

Let me tell you about a guy who emailed us recently. He was upset. Furious even. Why? Because he couldn’t make any money running paid traffic. “It just doesn’t convert,” he cried.

So naturally, we asked for his offer.

And what do we find?

This man… spent two months writing a long-ass sales letter to sell a $2.99 report. That’s not a typo. Two dollars and ninety-nine cents. What’s the offer, you ask?

A grand exposé about how the evil marketing “gurus” are scamming people.

Let’s take a moment and think this through.

This guy is trying to make money by selling a cheap product that exposes the very industry he’s trying to sell it in… to people who don’t want to buy anything.

I mean—what in the schizophrenic sales strategy is going on here?

Even if he sold 100 copies, that’s $299 total revenue. Not profit—revenue. That’s not a business. That’s a very expensive hobby.

But the pricing is only half the tragedy. The real horror show here is his mindset.

Here’s a guy spending weeks of his life crafting a product that serves absolutely no one. It doesn’t solve a problem. It doesn’t help anyone get a result. It’s just a $3 tantrum on paper. And he’s shocked—shocked!—that it’s not flying off the digital shelves.

Look, I get it. It’s fun to point fingers at “the gurus.” But blaming others for your empty wallet is like yelling at the thermostat for it being cold. You can scream all you want, but you’re the one who needs to turn up the heat.

And the worst part?

This guy isn’t even aware that his thinking is the problem.

He thinks he’s the hero. The white knight exposing the evil empire. But in reality? He’s just another broke guy shouting into the void, wondering why no one’s listening.

That’s what I call Shelf-Help Syndrome. You buy info. You read the info. You feel smart. You feel “woke.” And then you do absolutely nothing with it… Except maybe slap a $2.99 price tag on it and try to sell it to other broke folks.

If this hit a little close to home,… good.

You need to ask yourself: Am I trying to build something valuable? Or am I just trying to be right?

Because the market doesn’t care if you’re right. The market rewards value. The market rewards results.

Unless you flip that inner switch and stop playing the victim, you’ll stay exactly where you are.

Broke. Frustrated. And confused why your noble $2.99 rebellion isn’t making you rich.

Discover the proven system one Spanish marketer used to dominate JVZoo for 10+ years—pulling in 5 and 6-figure monthly commissions without his own product, paid ads, or switching niches every month.

Now, he's revealing how everyday affiliates can copy his strategy to earn consistent, passive income using email.

Perfect for beginners who want predictable income and pros who want more consistency.

Ever felt like you were meant for more?

Like you’re built for something bigger than clocking into a job you hate... or watching someone else live your dream on Instagram while you sit there munching chips?

Yeah?

Then let’s talk about the biggest lie you’ve been sold:

“You’ll succeed if you just keep trying.”

Bull. Absolute garbage.

Look—I’m all for hustle. I’m all for resilience. But if you keep climbing the wrong damn ladder, it doesn’t matter how hard you try—you’ll still end up on the wrong rooftop.

That’s the slap-to-the-face lesson I wish someone had drilled into my skull earlier.

See, most people waste years chasing what society told them success looks like. College degree? Corporate job? Retirement at 65? Sounds like a great deal... for the 1950s. Today, it’s just a glorified hamster wheel.

What you need instead is clarity.

And here’s the twist: Getting clarity isn’t about reading more books or watching another “10 Steps to Success” YouTube video.

It’s about doing the uncomfortable work—the stuff that makes your palms sweaty and your inner coward scream.

It's about:

Because the truth is, you can’t get what you want if you don’t know what that is in the first place.

So stop worshipping effort.

Start worshipping direction.

Because when you mix insane effort with the wrong direction... you don’t end up rich—you end up tired, bitter, and wondering why nothing’s working.

And I don’t want that for you.

Because in this world, you can either play nice or play to win.

You choose…

Are you tired of feeling stuck in your career? 

Do you have a burning desire to start your own business but have no idea where to start? 

Well, get ready to be inspired because in this episode, we have the incredible Marissa Romero sharing her journey from being a bridge engineer to becoming a successful entrepreneur and YouTube content creator. 

She'll share her secrets to finding success on YouTube, her thoughts on AI-generated content, and her tips for creating contrarian content that stands out. So grab a pen and paper because this is an episode you won't want to miss!

This Book Should Come With a Warning Label...

"Warning: This may cause explosive business growth and an uncontrollable urge to write better copy."

I’m talking about "Overdeliver" by Brian Kurtz—and let me tell you, this isn’t just another marketing book with fluff and filler. This one’s a direct response bible wrapped in humility and savage wisdom.

Brian is the guy behind some of the most successful direct mail campaigns of all time—think $100 million level success. And yet, the dude isn’t trying to be your guru. He’s just showing you how to actually build a long-lasting business that serves people and prints money (in that order).

Inside, he breaks down:

And my personal favorite: His behind-the-scenes stories of marketing giants, the kind that make you pause, laugh, and then go “Damn... I need to step it up.”

If you want to be the kind of marketer people trust, remember, and buy from, this is your playbook.

Read it once, then read it again with a highlighter. You’ll thank me later.

I start high when I'm born,

But as time ticks on, I get torn.

My price slowly drops, but not by fate—

It's all a move to dominate.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!