Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Have you ever heard one of those stories that sounds so absurd it must be made up?

Well, here’s one for you:
My entire email empire… the seven-figure list-building machine I run today…
started in a freakin’ Skype group.

Yeah. Skype.
Not Slack.
Not Discord.
Not even WhatsApp.
We’re talking Skype, baby. The platform your mom still uses to call her cousin in Belarus.

A few years back, there was no Udimi, no solo ad marketplaces, and no click-trackers or refund buttons. If you wanted to get email traffic, you had to know a guy… who knew a guy… who maybe might drop a line for you if you didn’t sound like a scammer or a total noob.

And me?
I was a noob.

But I had one thing going for me: a mentor who tossed me an invite to this underground Skype chat full of list owners. And when I say “full,” I mean dozens of guys with lists bigger than their egos—100k+ subscribers ready to click on anything that smelled remotely interesting.

The rules were simple:

These were called ad swaps. You scratch my autoresponder, I scratch yours.

It was the Wild West, and I was the rookie with the six-shooter full of typos.

But man, did I learn fast.

Eventually, I graduated from ad swaps to paid drops. Suddenly, instead of begging someone to mail my link, I just threw down $250, and they delivered 1,000 clicks like clockwork.

The best part?
They mailed from their own name.
So instead of me trying to impress a cold list of strangers, I got endorsed traffic—a trusted voice telling their readers: “Hey, check this out.”

And people did.

I was getting clicks for 30 cents back then. These days, prices have gone up (thanks, inflation), but you can still snag drops for $1–$2 per click in most niches. That’s a joke compared to what Facebook charges to show your ad to Karen and her 17 cats.

Solo ads still work.
Better yet, they work without needing to know a damn thing about optimization, algorithms, or what the heck a lookalike audience even is.

Just send a good email. Get clicks. Build your list.

Simple.
Brilliant.
Profitable.

And all thanks to one dusty old Skype group.

Funny how the things you think are small…
end up being the start of something big.

Residency programs are quietly closing doors, raising thresholds, making freedom harder to buy every year.

But right now?

You can legally set up a backup plan that keeps 90–96% of what you earn and stretches every dollar 80% further—all without uprooting your current life.

The blueprint is in this replay, and it’s only available until Sunday night.

Let me tell you something that might rattle your bones a little:
Nobody buys from you because you’re smart.

They buy from you because you make them feel something.

And that’s a slap in the face for every entrepreneur who spent years perfecting their “ultimate” slide deck, tweaking fonts, and memorizing objection rebuttals like it’s a bar exam.

But here’s the harsh truth...

It's not what you say. It's how you say it.

You can have the most dialed-in webinar slides on the planet. You can structure your presentation like a Swiss watch.
But if you deliver it like you’re narrating a funeral service?
No one buys.
No one book.
No one even remembers you exist.

Meanwhile, the guy with a half-baked slide deck and a fire in his belly?
He’s walking out of that Zoom call $100K richer.

That’s what happens when you inject passion, conviction, and raw energy into your pitch. It cuts through like a hot knife through boring, over-delivered fluff.

Now here's where it gets even more wild...

Most people screw up their presentations not by underdelivering—
But by over-teaching.

Yeah, you heard me. Over. Freakin’. Teaching.

They think, “If I give them everything, they’ll trust me more.”

Wrong.

What they do instead is leave their audience overwhelmed, stuffed like a Thanksgiving turkey with bullet points and no clear path forward. Or worse, they make the audience think they can now “DIY it” with ChatGPT.
You’ve just killed your own sale. Congrats.

What works?

Nobody remembers slides. But they will remember how you made them feel.

So if you’re not closing deals, stop tweaking your deck…
And start tuning your energy.

Before Dave Dee was one of the top names at GKIC, he was a struggling entertainer trying to figure out how to get more gigs. Then he discovered Dan Kennedy… and everything changed. 

In this episode, we dive into Dave’s wild journey from mentalist to CMO, his $330K breakout session that shocked the room, and the real reason most webinars fail before they even start. If you sell anything using presentations, this one’s packed with hard-earned insights and zero fluff. 

You’ll walk away seeing the art of selling through a whole new lens.

Let me be clear—this isn’t your typical self-help, woo-woo, “follow your bliss” kinda book.
This one punches you right in the decision-making muscles. 

Start, Stay or Leave by Trey Gowdy is like sitting down with the sharpest guy in the room who doesn’t talk unless he has something smart to say. Which is rare. And refreshing.

The whole premise?
Life is a series of decisions.
What to start.
What to stay committed to.
And what to leave behind before it drains the life outta you.

Whether you're stuck in a job you hate, a business model that's bleeding you dry, or a relationship that lost its pulse five arguments ago—this book hits like a gut-check. Not in a preachy way. In a let's get real kind of way.

Trey’s a former prosecutor and congressman, so he’s not here to cuddle your confusion. He brings clarity and logic to the messiest of human emotions. And for entrepreneurs like us—who live and die by the decisions we make—this book is a must-read.

One warning: it might piss you off.
Because it will make you face stuff you’ve been conveniently ignoring.

But that’s exactly why you should read it

I’m the press you didn’t pay for,

The traffic you didn’t beg.

I show up when you’re noticed,

Not when you pull a leg.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!