Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Back when I was single, my dating game was… let’s just say… an acquired taste.

I’d miss every “she’s interested” signal like I was blindfolded, underwater, and swimming in the opposite direction.
Hair flip? Missed it.
Lingering eye contact? Thought she had something in her eye.

Why am I telling you this?
Because I see business owners making the exact same mistake in their webinars.

They fire off their bonuses way too early—like blurting “I love you” on a first date—then wonder why the sale fizzles.

Here’s the truth: a bonus only works when it’s perfectly timed.
It’s the marketing equivalent of that Russian saying, “You want your spoon when they serve lunch.”
No soup? No spoon. No offer? No bonus.

Dan Kennedy nailed it:

“The difference between salad and garbage is timing.”

That’s why, when I’m running a webinar, I don’t even hint at my bonus until the exact right moment—after the offer has been made.
Why?
Because that’s when your bonus transforms from “random freebie” into “OMG, I have to grab this deal right now before I miss out.”

Bonuses are like fireworks.
Shoot them off too soon, and all you get is a sad little “pffft.”
Light them at the perfect moment… and you’ve got the audience gasping, clapping, and throwing their wallets at you.

So, next time you’re selling—whether in a webinar, an email, or even a sales call—keep your spoon in your pocket until the soup is served.
That’s when it’ll taste the best.

There’s a moment when every trapped 9–5er realizes:
“I’m trading my life for crumbs… while others eat the feast.” I hit that wall. Then I built a $20M email system—and I wrote a book about it. The List Building Lifestyle (AI Edition) walks you through how I built an 8-figure biz using nothing but email… and how you can do the same, even if you’re starting from zero.

And now—with the help of smart, easy-to-use AI tools—it’s even faster and simpler to build your list, write emails, and automate your income. You can get my book free, and I’ll even throw in $3,251.88 worth of my best templates, emails, and traffic blueprints. Just cover shipping.

The strangest part?
When it happened, it didn’t feel like a big moment.

Just a four-minute conversation with a man I’d never met, in the middle of a virtual networking event. We discussed travel, the charm of small towns, and why hotel coffee should be considered a crime. That was it. No pitch. No exchange of business cards.

Months later, he called with an idea for a joint venture. Two weeks after I said yes, the payout covered my mortgage for the month — and then some.

It made me think about how many of the real turning points in my career didn’t come from ads, funnels, or perfect marketing plans. They came from people. More specifically, from relationships that evolved into partnerships.

The trick is to stop looking for “the deal” and start looking for the people you’d want to do deals with. Treat it like planting a tree: the payoff isn’t immediate, but once it matures, it can keep producing for years, sometimes leading to a whole orchard.

That kind of growth starts by stepping into rooms, physical or virtual, where ambitious people gather. Not to hunt. Not to “work the room.” But to talk, listen, and add value when you can. Over time, trust builds, and opportunities come your way.

One conversation, even one you barely remember, can end up feeding you for months.

So don’t measure your progress only by sales charts or ad metrics.
Measure it by the rooms you’ve stepped into, the hands you’ve shaken, and the people who’d answer your call.

Because when the right person finally does pick up, it might just be the day a stranger pays your mortgage.

Ever find yourself jumping from one idea to the next, never finishing what you started? 

Today, we’re cutting through the clutter with Dr. Robert Glover, author of “No More Mr. Nice Guy.” Instead of spreading ourselves thin, we’ll learn how to stick to our goals and ignore the distractions. Dr. Glover will share easy-to-follow strategies to help us stay focused and finish what we begin, turning fleeting interests into real achievements. 

Tune in to transform the way you tackle your projects and plans!

There are two kinds of people in business:

Dan Kennedy’s No B.S. Wealth Attraction in the New Economy is your crash course in becoming second person

This isn’t your fluffy “think positive and the universe will deliver” nonsense. Dan doesn’t care about your vision board. He cares about proven strategies to position yourself, your offers, and your mindset so that money chases you instead of the other way around.

The man is blunt. Borderline rude at times. But that’s why I love him—he says what everyone else is too scared to say about wealth creation, especially in today’s economy where one viral tweet can bankrupt a brand and one well-placed offer can make you rich overnight.

Read this book if you want to:

If wealth were a party, this book would be your VIP invitation.

I arrive uninvited, sometimes met with a frown,

Yet I’ve built empires from the ground down.

My secret weapon? A list and some grit—

Guess me right, you’ll never quit.

What am I?

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