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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

For a long time, my definition of success was painfully narrow. Make money. That was the whole sentence. In the early years online, I didn’t care how it happened or what it cost, as long as it worked and the numbers went up.

That mindset pushed me into things I’m not proud of now. Shortcuts, black hat tactics, stuff people justify when money is the only scoreboard they’re staring at. I told myself everyone was doing it, and maybe they were, but that didn’t make it smart or sustainable.

One moment from that period is burned into my memory.

I’d hit “send” on an email around noon Eastern, which was already evening where I lived in Israel. I’d shut the laptop, sit down with my girlfriend—who’s now my wife—and we’d put on a show while eating dinner on a low table in our tiny apartment. Then, every couple of minutes, the screen would light up with sale notifications again and again.

I couldn’t even follow the show because I had to keep clicking the pop-up just to make it stop. She was annoyed. I was ecstatic. All I could see was money coming in, and I didn’t care what it interrupted or what it trained my brain to crave.

The numbers were real. Ten, twenty, sometimes thirty sales a day from a single email. It barely mattered what the offer was. Borrowed credibility did the heavy lifting, not trust, not skill, not a relationship.

And then, just as fast as it started, it ended.

That’s when it hit me that this wasn’t a success story at all. It was a warning shot.

Because money made fast doesn’t feel like freedom when it hijacks your nervous system. I wasn’t building anything stable. I was conditioning myself to chase the next hit, the next spike, the next interruption disguised as progress.

Getting shut down forced me to rebuild the right way. I had to slow down, earn trust, and communicate honestly with people who actually wanted to hear from me, rather than tricking them into opening an email.

That shift changed everything.

Today, I can trace almost every meaningful dollar I’ve earned back to sending one honest email to people who chose to be on my list. No disguises, no manipulation, no borrowed authority.

So if your idea of success still starts and ends with how fast you can make money, stop for a second and ask a better question.

Does what you’re building create freedom—or just a louder addiction?

I run multiple income streams, but not all of them are the same…

One of them requires just 15 minutes a day of effort and has generated me $448,978.35.

It's not even one I built myself. I simply plugged into Dean Holland's system, and it started working for me.

He calls it the "CEO Commission System" and we just put together a training showing how you can clone it for yourself.

Dean's already built everything. The funnels, the emails, the offers. It's all optimized and proven. 

You just plug in and the system pays you $1,000 commissions without ever talking to anyone on the phone.

Dean walks through exactly how it works, including the 15-minute daily traffic method that feeds the entire system. You'll also see real member results from people who went from zero to $10,000+ per month.

If you're tired of the endless content creation, funnel building, and traffic chasing, watch this before it comes down.

Most people think they feel overwhelmed because the task is big or complicated, when in reality, the size of the task is almost never the real problem.

Overwhelm shows up when decisions stack up without rules, when there’s no clear starting point, and when the timeline is so vague that your brain has no idea what progress even looks like, which causes it to stall while calling that stress.

I’ve lived this plenty of times. Projects sat untouched for weeks, not because they were hard, but because I hadn’t defined how decisions were supposed to be made or what criteria would move things forward.

Here’s the truth: anything feels heavy when your brain has to improvise every decision.

This becomes obvious once you start thinking in systems. You take something messy, break it into smaller sequential steps, and suddenly it feels manageable, not because the work vanished, but because the thinking stopped draining you.

That hit home during a conversation with my daughter, when she asked why anyone would pay her for design work if tools already existed to do it themselves. She was technically right, but practically wrong, because people don’t pay to avoid complexity, they pay to avoid homework.

Adults do the same thing in their businesses. They keep everything on their plate and call it responsibility, when the real issue is that nothing has been reduced into clear rules that someone else could follow.

So here’s the move. Take the thing you’ve been avoiding and write down the first step, then define the rule that decides the next one, because once decisions become “if this, then that,” the weight drops fast.

Not because life got easier, but because your thinking finally did.

This episode surprised me, and not in the usual “rah-rah motivation” way.

I sat down with Robert Kiyosaki, and instead of talking about wins, he talked about failure—how he never expected his first book to succeed, how rejection was part of the deal, and why most people completely misunderstand what success actually costs.

One moment stuck with me. He said success isn’t about being talented or lucky, it’s about being willing to fail longer than other people are willing to tolerate. That’s it. No romance. No shortcuts.

We also got into sales, income security, and why knowing how to sell is still the most underrated survival skill in today’s economy. Not because it’s glamorous, but because sales equal income, whether people like that truth or not.

If you’ve ever felt behind, late, or quietly frustrated that things aren’t clicking as fast as you expected, this conversation will reset your expectations in a good way.

Fair warning, though—it might also remove a few excuses you’ve been holding onto.

This isn’t a book you read politely. It talks to you. Sometimes yells.

Gary wrote these letters to his son from prison, and somehow they turned into one of the clearest education manuals on business, money, and thinking I’ve ever seen. No theory. No positioning. Just raw cause and effect.

What hit me hardest is how unapologetic it is about fundamentals. Skills over hype. Markets over motivation. Doing the work instead of talking about the work.

If you’ve been consuming ideas but not seeing movement, this book quietly points the finger back where it belongs.

I make things lighter, but I’m not weightless.
I reduce stress, but I’m not rest.
I create freedom, but only after you commit.

What am I?

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