Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.
If you want to help someone else make money while they sleep, forward this email to them.
In today's issue:
The Scary Part After Success
What’s $3.99 Worth to You?
The Toxic Advice We All Swallowed
How I turned a Wedding Gig into an Eight-Figure Marketing Empire with Paul Ace
“No B.S. Trust-Based Marketing for Entrepreneurs” By Dan Kennedy

FROM MY WORLD
Why I Yanked My Kid Out of School
I’m not sure who needs to hear this today, but let me say it straight:
Fear might be the best damn fuel in the world… until it isn’t.
Let me explain.
I’ve built an amazing life—financial freedom, an online business that spits out cash, a passport that gets stamped often, and a family I adore.
But here’s the kicker… all of it was built on fear.
Fear of being broke again.
Fear of being powerless.
Fear of being stuck.
Fear of being that guy who never got out.
And it worked. Like rocket fuel.
I climbed out of a life that was rigged against me.
A system where I had no options, no choices, no voice.
But here’s what they don’t tell you about success...
When you finally get everything you worked for—
When the danger is gone,
When the alarms stop ringing,
When you’re no longer fighting to survive...
You start running on empty.
I feel like an Android trying to run iOS. My system is built for chaos, not comfort.
I trained myself to thrive under pressure, but now that the pressure’s off?
I’m just staring at the ceiling, wondering...
“What now?”
This isn’t just about me, though. It’s about what kind of father I’ll be. What kind of example am I setting?
Because if all my kids see is a man who built his life running from fear—
What will they build their lives running toward?
See, I don’t want my kids to grow up crisis-driven like me. I want them to create from a place of possibility, not survival. I want them aiming for greatness—not just escaping mediocrity.
I want them to be the kind of entrepreneurs who create futures, not just solve problems.
People like Musk, Jobs, Disney—these guys didn’t just hustle.
They imagined something that didn’t exist... and then made it real.
That’s the kind of legacy I want to leave—not just a business, but a mindset.
One that says: “You can do anything—and you don’t need a crisis to justify it.”
But before I pass that torch, I need to upgrade my own operating system.
So yeah, this one's personal.
It’s not about making more money.
It’s about becoming the kind of man whose kids don’t have to inherit his fears to inherit his drive.
Fear got me here. But it can’t take me there.

MY GIFT FOR YOU
What’s $3.99 Worth to You?
There’s a window in every online entrepreneur’s life where they ask:
“Why the hell am I working so hard… and still not making real money?”
I hit that wall years ago. Then I built something that flipped the script.
I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.
And yeah — it costs less than gas to get to work.
But don’t let the price fool you.
This isn’t a book you buy. It’s a fork in the road.

MINDSET MAKEOVER
The Toxic Advice We All Swallowed
Let’s talk about one of the most toxic pieces of advice ever served up in this industry.
“Fake it till you make it.”
You’ve heard it. I’ve heard it. Hell, I used to live by it.
Pretend you're crushing it. Put on a show. Lie (a little). Puff your chest. Play the part.
Because “success loves confidence,” right?
WRONG.
Let me hit you with some truth that’ll make the fake-it crowd clutch their pearls:
People can smell your BS before you even finish your pitch.
You think you’re putting on a killer performance, but what your prospect sees is someone trying too hard. Someone desperate. Someone… off. It’s like they’ve got a sixth sense for insincerity—and you just triggered it.
And here’s the kicker: even if you do close someone with that fake persona, guess what?
You’re attracting the wrong people.
People just like you—faking, posturing, and hustling from a place of insecurity.
Here’s what actually works: Radical. Freakin’. Honesty.
You say:
“I just started this thing. I’m obsessed with learning it. I’ve studied people who are killing it. And I’m working like hell to model what works. Come with me. I’ll show you what I’ve found, and we’ll figure this out together.”
That’s not weakness. That’s power.
That’s authentic leadership.
And it’s magnetic.
It builds trust. It makes you real. And it permits people to believe in themselves, not some overhyped fantasy version of success.
So kill the actor. Show up as the student.
Be real about where you are and passionate about where you’re going.
Because authenticity might not be flashy...
But it compounds like crazy.

FOR YOUR LISTENING PLEASURE
How I turned a Wedding Gig into an Eight-Figure Marketing Empire With Paul Ace
Have you ever wondered how a simple shift in perspective can completely transform your career and your life?
In this episode, I sit down with Paul Ace, a wedding singer turned internet marketing powerhouse, who revolutionized the industry by coining the term “conversational commerce.” From drumming in bands to scaling businesses to eight figures, Paul shares his incredible journey of reinvention, the lessons he learned from miscalculating returns, and how he discovered the power of stacking value to charge more while delivering unforgettable experiences.
Tune in to hear how finding the right opportunities and mastering the art of delegation can take your business to new heights.

CURATED READS
“No B.S. Trust-Based Marketing for Entrepreneurs” By Dan Kennedy
Dan Kennedy doesn’t pull punches. He doesn't sugar-coat. And he sure as hell doesn’t ask for your trust—he earns it.
In “No B.S. Trust-Based Marketing,” he lays out the dirty truth most marketers are too scared to admit:
If people don’t trust you, they’ll never buy from you.
If they don’t believe you’re the real deal, they’re gone—forever.
And if you think slick design, clever copy, and big promises can cover that up… you’re in for a rude awakening.
This book is a street fight for your business reputation.
It shows you how to build trust fast—without selling your soul, pretending to be someone you're not, or chasing likes like a 14-year-old with a TikTok addiction.
Read it, dog-ear it, underline the hell out of it.
It’s not “light reading.” It’s battle-tested wisdom from a man who’s helped more entrepreneurs get rich than a CPA at tax time.

RIDDLE ME THIS
Can You Crack The Code?
I’m not on your balance sheet,
Yet I boost what your salesmen repeat.
Built on trust, not by decree,
The stronger I grow, the less ads you’ll need from me.
What am I?
Think you've cracked the code? Reply to this email with your guess, and see if you're right!
I don't sell, I don't close, But without me, your pipeline slows. I guide, I teach, I warm the lead, Until they’re primed and ready to heed. What am I?
The answer is: Lead Nurturing
