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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

I remember the exact moment I decided to say it out loud.

I was scrolling past another post telling people to “just be consistent” on social media. Another promise that if you post more, hustle harder, and care a little less about sleep, the money will eventually show up. I closed the app and thought, this is complete nonsense.

So I said it publicly. Loudly.

I didn’t soften it. I didn’t add disclaimers. I said social media was a waste of time if your actual goal was income. I said spending eight hours a day building a following was a terrible trade for most people.

People didn’t just disagree. They reacted.

Some were angry. Some were defensive. A few unfollowed on the spot. But something else happened that mattered more. The people who had quietly failed at social media finally felt sane. The ones who suspected this whole thing was broken leaned in. They stopped apologizing for not liking it.

That’s when I learned what radical honesty really does.

It doesn’t make you popular. It makes you clear.

You don’t tiptoe around the market’s favorite beliefs. You pick one. You contradict it. You back it up with scars, numbers, and real outcomes. And suddenly, you’re not competing anymore. You’re standing somewhere else entirely.

Trying to please everyone makes you invisible. Saying what you actually believe makes you magnetic — to the right people.

Most people don’t lack tactics. They lack the courage to say what they really think.

So here’s the real question. What’s the belief in your market you secretly disagree with — but keep nodding along to anyway?

Say it out loud. That’s how you stop competing and get noticed.

What can you do with 3 clicks and a simple webpage?

Aidan Booth and Steve Clayton just revealed how they're bringing in $2,145 per day with exactly that.

Their “3-Click Profit System” runs on a single webpage, and doesn’t require any selling, products, or an audience…

So you get all the upsides of an online business with none of the headaches.

And we just put together a free training where they break down the entire system. 

You’ll see…

If you're tired of complicated systems that demand constant attention and endless work, watch this before it comes down.

Most people don’t think money reveals who you are; they think it changes you, which is why spending freely or living without constant financial tension makes them deeply uncomfortable.

I learned this in a way I didn’t expect.

We hired a personal assistant to help with real-life logistics—scheduling, returns, errands, the unglamorous stuff that eats time—and she eventually saw how we lived and how casually I treated money, including spending a couple hundred dollars on something as silly as coffee without a second thought. Instead of asking how that was possible or why it didn’t scare me, she disappeared for a week and then sent my wife a thousand-word email urging her to leave me and take the kids because I was “toxic.”

That reaction had nothing to do with how I treated her, because I treated her well. It had everything to do with the story she needed to believe about money and the people who have it.

I’ve seen this play out in other forms, too. A student gets a promotion, celebrates by buying a Cadillac, takes a longtime friend out to dinner, and never hears from him again. It’s usually labeled as jealousy, but that’s lazy. What’s really happening is psychological self-defense, because if someone close to you has abundance and you don’t, the mind looks for a moral explanation that doesn’t require learning new skills or changing direction.

So people turn money into a character test. They frame struggle as virtue and success as corruption.

Here’s the truth. Money doesn’t make you better or worse; it amplifies whatever is already there, which means generous people give more, bitter people become louder, and confused people double down on their stories.

If money feels emotionally loaded, it won’t stay near you.

Most people think confidence comes from fixing what’s broken. Todd Herman would tell you that’s the wrong starting point.

In our conversation, he explains how elite performers use alter egos not as fake personas, but as practical tools for accessing traits they already possess but don’t reliably use under pressure. Kobe Bryant didn’t hit a plateau because his skills declined; he stalled because the identity that carried him to that level stopped serving him, which forced him to consciously step into a new one.

Todd walks through how he created different alter egos for different arenas of life, including business and fatherhood, and why forcing one identity to handle everything eventually drains people. One idea that stuck with me was his point that entrepreneurs don’t get a clearly defined field the way athletes do; they have to build it themselves, which makes identity an even bigger lever.

If you’ve ever felt stuck despite doing all the “right” things, this episode reframes the issue in a way that may feel uncomfortable at first, but immediately useful.

This book punched me in the face years ago because it didn’t romanticize struggle or dress poverty up as wisdom. It forced me to confront the emotional friction people carry around money and how quietly it sabotages them.

What hit me most was the idea that money avoids people who resent it or moralize it, which lines up perfectly with what I’ve seen play out in real life over and over again. If you’ve ever felt conflicted about wanting more, this book doesn’t soothe that feeling—it exposes it.

Read it slowly. Notice where you get defensive. That’s the part worth paying attention to.

I keep you busy without moving you forward.
I reward effort, not outcomes.
Most people defend me passionately
because quitting me would mean admitting years were wasted.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!