Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Let me tell you something painful I learned the hard way: great content doesn’t move people—urgency does.

I once stood in front of a packed seminar room, a hundred solo ad sellers staring at me like hungry wolves waiting for scraps. I unloaded everything—every trick, every secret, every behind-the-scenes method I used to run a six-figure-per-month agency. I didn’t hold back a single card.

The crowd went nuts. Standing ovation, pats on the back, “Igor, you’re amazing!”

And then… crickets.

Fast forward twelve months, and out of those 100 people, only three were still in the game. Three.

The rest? Gone. Vanished. Like they got swept out to sea.

Here’s the brutal truth: people don’t act just because the content is good. They act because something’s at stake. Because they feel if they don’t act now, they’ll lose out, miss out, or get left behind.

That’s why in marketing—and in life—you can’t just focus on delivering information. You have to create urgency. Stakes. Drama. Otherwise, your brilliant message ends up as nothing more than nice notes in someone’s dusty notebook.

So the next time you’re teaching, writing, or selling, ask yourself:
- Where’s the urgency?
- Why must they act now?

Because if there’s no fire under their feet, don’t be surprised when they just sit there, clapping politely, and then doing absolutely nothing.

Overwhelmed by A.I.? We narrowed thousands of apps down to the 250 that actually move revenue. Pair that with the Ultimate A.I. Checklist and a practical training, and you’ll install the money version of A.I. without guesswork. Capture more leads, convert more buyers, and reduce support friction—the same ecosystem that’s produced millions of leads is now yours to copy, free for a limited time.

The uncomfortable reality is your success often comes down to what you’re willing to cut out, not just what you’re willing to add.

In business, especially email marketing, people obsess over bigger lists, more features, and more bells and whistles. But the counterintuitive reality? Clutter kills.

If you keep sending emails to people who never open them, you’re dragging your reputation into the mud. If you stuff your pages with flashy buttons, moving images, and “cool” distractions, you’re losing conversions. If you’re glued to testing meaningless details without enough data, you’re just wasting time.

It’s not about adding. It’s about removing.

One entrepreneur mentioned he deletes 18,000 leads every week. Let that sink in. Imagine having the guts to throw away leads you’ve paid for, hustled for, prayed for… just because they aren’t showing signs of life. Most of us would cling to those names like a starving dog guarding a bone. But clinging to dead weight is exactly what kills growth.

Here’s the mindset shift:
- Simplicity wins.
- Speed wins.
- Clarity wins.

Your offer matters more than your marketing. Your marketing matters more than your design. And your ability to cut the fat determines whether your business runs smoothly… or bloats itself to death.

So next time you feel tempted to add yet another tool, feature, or “magic button,” ask yourself: what can I remove instead?

That’s how you build not just a cleaner funnel… but a cleaner business and a cleaner mind.

What if the fastest path to authority isn’t years of experience, but the willingness to ship what others are too afraid to publish? 

In this episode, meet Csaba Borzási, the copywriter who transformed from student to expert by breaking down legendary sales letters and teaching what he learned, proving that authority is claimed, not granted.

We dive deep into how Csaba built his authority through daily sales letter breakdowns, why he replaced 80% of his lead magnets with a single filtering book, and the neuroscience behind his “Belief Shifting Emails” that rewire subscriber brains.

Plus, the truth about AI copywriting that most experts won’t reveal, and how Csaba leverages it without losing his human edge.

This might just change how you think about authority, email marketing, and why perfect is the enemy of shipped. Hit play and let’s go.

If you’ve ever felt like your business (or your brain) is one bad day away from complete chaos, this book is your cure.

John Carlton isn’t just a copywriter — he’s the grizzled veteran of the marketing trenches, the guy who’s been punched in the face by every mistake you’re about to make. And instead of sugarcoating it, he tells it to you straight.

This book is like sitting down with a mentor who has zero patience for your excuses. Carlton drops hard-earned lessons on productivity, money, sales, and mental toughness — all in his trademark, no-BS style. You’ll laugh, you’ll cringe, you’ll probably feel personally attacked a couple of times… but you’ll walk away sharper, tougher, and more prepared to actually win.

Why you should read it: Because “getting your sh*t together” isn’t optional in business — it’s survival. And Carlton shows you how to do it without wasting time on fluff or motivational fairy dust.

Marketers love me because I reveal the truth. 

I show which campaigns print money

And which just burns it. 

What am I?

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