Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Ever fallen off the wagon?

Yeah, me too.
And guess what? So has every top performer you admire.

That guy with the six-figure funnels? Fell off last Tuesday.
That gal with the million-dollar email list? Off track just last month.

Here’s the difference:
They don’t stay there.

They don’t build a vacation home in Procrastinationville and start naming their plants.
They have something I like to call the Recovery Reflex—that split-second shift that snaps them back into action before doom-scrolling TikTok becomes a lifestyle.

I used to think it was all about discipline. Or being some kind of productivity robot.

Nope.
Turns out, it’s about speed.

Specifically, how fast you bounce back.

The real players? They fall off course just like you and me—but they’re back in motion within 30 to 60 minutes. Tops.
Meanwhile, the rest are stuck for days... weeks... some never recover. They just get used to the off-course life like it’s normal.

So what’s the secret to a fast bounce-back?

It ain’t grinding harder or yelling at yourself to "get your act together."
That doesn’t work. (Believe me, I’ve tried. Repeatedly. Loudly.)

It’s emotional honesty.

Most procrastination?
It’s emotional.
It’s that weird, nagging, vague thing in your chest you pretend isn’t there.

Label it. Sit with it. Name the sucker.
Boom. It loses power over you.

I used to hate this kind of “woo woo” advice, but now I swear by it.

Back in my early days, I didn’t even have time to spiral.
I always felt like I was late to the game. Like I’d missed the boat and everyone else was already cashing in.
That paranoia? It forced me to move fast. And speed turned out to be my secret weapon.

I launched messily. I failed forward.
And guess what? Messy action still beats perfect inaction every single time.

So the next time you feel yourself drifting?
Remember: it’s not the fall that kills your business—it’s how long you take to get back up.

Get back up faster.
That’s where momentum lives.

There’s a moment when every trapped 9–5er realizes:
“I’m trading my life for crumbs… while others eat the feast.” I hit that wall. Then I built a $20M email system—and I wrote a book about it. The List Building Lifestyle (AI Edition) walks you through how I built an 8-figure biz using nothing but email… and how you can do the same, even if you’re starting from zero.

And now—with the help of smart, easy-to-use AI tools—it’s even faster and simpler to build your list, write emails, and automate your income. You can get my book free, and I’ll even throw in $3,251.88 worth of my best templates, emails, and traffic blueprints. Just cover shipping.

Let me ask you something:
Are we in a recession right now?

Depends on who you ask.

Turn on the news, and it’s all doom and gloom.
Gas is up, stocks are down, and people are crying in the aisles at Costco.
But step into a room full of top online marketers?
You’ll think we’re in the middle of a gold rush.

Same planet. Same economy. Different perspective.

See, most people are looking at their surroundings like they’re peering into an empty Coca-Cola bottle.

They’ve been sipping on some success, maybe they had a decent launch once, got a few good clients…
Then one day, boom—the bottle’s empty.
Panic mode activated.
“Where’s the next Coke gonna come from?!”

But here’s the shift:
The fridge is always full… if you believe there’s a fridge.

That’s not motivational fluff. That’s a business reality.
Because when you believe there’s more out there—more clients, more buyers, more cash—you start acting like it.

You don’t hesitate.
You don’t delay.
You don’t shrink into a corner and say, “Nobody’s buying right now.”

Instead, you walk into that metaphorical store and grab another damn bottle of Coke.

It’s all mindset.

Your environment isn’t just the economy or the industry.
It’s what you’re choosing to focus on.

You can obsess over people losing money, or you can pay attention to the ones making it hand over fist.
You can whine about how competitive your niche is, or you can realize that competition usually means cash is flowing.

It’s like that old story—two shoe salesmen go to Africa.
One sends a message home:
“No one wears shoes. Market’s dead.”
The other says:
“No one wears shoes. Market’s WIDE OPEN!”

Same situation. Two mindsets.

So the next time your business feels stuck, or the headlines scream “Economic Armageddon”…
Don’t panic. Check your perspective.

Because your mindset?
That’s the real market you're operating in.

Before Dave Dee was one of the top names at GKIC, he was a struggling entertainer trying to figure out how to get more gigs. Then he discovered Dan Kennedy… and everything changed. 

In this episode, we dive into Dave’s wild journey from mentalist to CMO, his $330K breakout session that shocked the room, and the real reason most webinars fail before they even start. If you sell anything using presentations, this one’s packed with hard-earned insights and zero fluff. 

You’ll walk away seeing the art of selling through a whole new lens.

Look, I’m not a biohacker.

I’m not sticking needles in my arm or blending sheep brains into my protein shakes.
But I am obsessed with performance—mental, physical, financial. And that’s why Outlive hit me like a cold plunge to the soul.

Dr. Peter Attia doesn’t just talk about lifespan.
He talks about healthspan—living long and staying sharp, mobile, and energized for the ride.

This book shreds the conventional BS about diet, exercise, sleep, and stress, and replaces it with a real strategy for high-performance longevity. Think of it like building an online business—except your business is your body.

My favorite takeaway?
Don’t wait for symptoms.
Don’t wait for burnout.
Optimize before it hurts.

Because what’s the point of building a 7-figure empire if your back gives out before you can enjoy it?

This isn’t a preachy wellness book.
It’s a blueprint for playing the long game—just like we do in list building.

So grab a copy, highlight the crap out of it, and start thinking 30 years ahead instead of just 30 days.

I count each handshake before the sale,

From Facebook clicks to that final email.

Though others claim the victory loud,

I know which touchpoint drew the crowd.

What am I?

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