Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

So there I was, sipping my coffee and doom-scrolling through Facebook, when something weird caught my eye.

Ads.

Tons of them.

But not from the usual suspects—agencies, consultants, gurus with six books and seven rented Lamborghinis. No. These were ads from the town folk.

Literal neighbors.

And not entrepreneurs either—I'm talking folks who work double shifts, don’t own a business, and wouldn’t know a sales funnel if it hit them over the head with a free + shipping offer.

Now, don’t get me wrong—I love seeing people take their shot. The internet kicked down the doors of the old guard. Anyone with a brain, a pair of hands, and a Facebook Ads account can now throw their hat in the ring. That’s progress. That’s power to the people.

But here’s the kicker…

Everyone’s selling “solutions.”

"My face cream works faster." "My course is easier." "My whatchamacallit is cheaper and better and shinier."

And that’s the problem.

Because when everyone starts yelling “mine’s better,” the prospect’s brain goes, “Ah, another one of those,” and promptly tosses your ad into the mental trash can.

You become just another voice in the hurricane of 10,000+ ads we’re smacked with every day.

What do you do instead?

You sell IDEAS.

Not products.

Not features.

Not benefits.

Ideas.

Because when you lead with a compelling idea—like “The traffic marketplace is a rigged game unless you use this method…”—you bypass the comparison trap completely. You’re not fighting for shelf space. You’re building your own damn shelf.

That’s how I launched Stilled Traffic—with a big idea. One that said: "Forget what you know. The game has changed. Here’s the real enemy. Here’s how you win."

And guess what?

People paid attention.

Because big ideas don’t blend in, they slice through the noise.

So if your ads are flopping, if your emails are getting ghosted, if your sales page looks like a tumbleweed’s about to roll through…

The odds are… you’re selling a product.

Start selling ideas.

And let your product ride shotgun

As my way of saying thanks for subscribing to the newsletter, I’d like to ship you a free copy of my Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no-cost copy by texting the word BOOK to +1-917-979-4483.

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1-917-979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

Let me ask you something…

Have you ever tried selling long-distance service door to door?

Didn’t think so.

But guess what? If you want to master persuasion, you might want to start there—or at least adopt the mindset of someone who has.

Because if there’s one thing I’ve learned after years in this game, it’s this:

You don’t sell to people’s logic. You sell to their lizard brain.

You know, the part of the brain that doesn’t care about your features, your ROI, or your five-phase onboarding funnel. The part that’s too busy dodging Facebook notifications, text messages, screaming toddlers, and a dog dry-humping their leg.

That brain? It’s a hot mess.

And if your copy doesn’t punch through that chaos with crystal-clear clarity and raw emotion, you’ve already lost the sale.

You can’t convince a goldfish to read War & Peace—and that’s pretty much what you’re trying to do when you write long, logical, clever copy that doesn’t hit emotional paydirt.

So what should you do?

You sell to fear. You sell to greed. You sell to pride, guilt, lust, acceptance, legacy.

Hell, sell to revenge if you have to.

Whatever emotion gets the lizard brain to stop scrolling and start clicking.

Because here’s the truth most marketers ignore: People don’t want information. They want transformation. They want something that makes them feel something—something that cuts through the noise and makes them move.

And if you think you’re too smart or “professional” to sell on emotion…

Remember: There is no logical reason for a Ferrari to exist. We don’t need Ferraris. We want them. Because they make us feel powerful, respected, admired—even if it’s just at the traffic light.

This mindset—that you’re selling emotions, not products—is the difference between a struggling amateur and a six-figure rainmaker.

So if you’re staring at your ad stats wondering why nothing’s working…

If your emails feel more like essays than irresistible invitations…

And if your dream customers are bouncing off your site like a rubber ball in a tile bathroom...

It’s time to stop selling logic.

And start selling like an animal.

Are you curious about the future of AI and chatbots? 

Look no further than this episode of our podcast, where Igor sits down with Matt Leitz, the founder and CEO of BotBuilders.com, to discuss the latest developments in the industry. From the benefits of AI to the role of mindset, Matt shares his insights and expertise on this revolutionary technology. 

Plus, he sheds light on the exciting world of robotic process automation and how it can be combined with AI for maximum efficiency. Don't miss out on this fascinating conversation - tune in now!

Let’s face it…

Most online marketers sound like they’re trying to win a Nobel Prize in “Buzzwordology.”

But the truth? If your prospects need a decoder ring to understand what you sell… you’re toast.

That’s where Donald Miller’s Building a StoryBrand comes in. This book is like the marketing equivalent of a cold shower after a 3-day copy bender.

It forces you to strip your message down to what actually matters: what your customer wants, what’s standing in their way, and how your offer helps them win. That’s it. No fluff. No “synergistic paradigm shifts.” Just clarity.

When is your message crystal clear?

People buy. Period.

Read this book if:

Donald Miller might not teach you how to write like Halbert, but he will teach you how to message like a boss.

I'm not a name, but I wear many faces.

I haunt your offers and your web spaces.

Describe me well and I become your guide—

But ignore me, and watch your leads slide.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!