Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

There’s a new epidemic out there.

No, not the one the news won’t shut up about.

I’m talking about attention blindness.

That moment when someone’s eyes glaze over after reading your headline… and their brain mumbles, “Meh, I’ve seen this before.”

Game over.

They scroll. They swipe. They ghost.

Meanwhile, you could be holding exactly what they need to fix their life. But unless you wrap it in fresh packaging—unless you sneak past their mental spam filter—you’re invisible.

And here’s the kicker:

Most of the stuff you’re selling is still valid. Still helpful. Still powerful.

But people have seen it.

So, it’s your job—your sacred duty as a marketer—to find the angle they haven’t seen yet. The story they haven’t heard. The part they missed.

Let me put it like this:

I knew about acupuncture.
Heard about it. Tried it once, years ago. Didn’t do much for me.

But then someone I trust told me a story.
A deeper why. A reframe. A new way to see it.

Boom. My brain stopped brushing it off. I paid attention. I tried it again—and this time, it worked.

Same treatment.
Different frame.
Radically better result.

That’s the power of repositioning.
And when you do it right, you’re not being clever or manipulative. You’re being helpful.

You’re breaking through the noise to offer a second chance to someone who wants to change—but doesn’t know how, or forgot they could.

And let’s not kid ourselves: today’s world makes it stupidly easy to ignore everything important.

Social media trains the brain to avoid decisions.
People dodge anything that feels like work, even if that “work” is fixing their broken life.

So if you want them to choose your offer, you’ve got to sell the sizzle again.
And again.
And again.

New headline. New story. New vibe.

Same life-changing product—but this time, it lands.

That’s how you win.

There’s a moment when every trapped 9–5er realizes:
“I’m trading my life for crumbs… while others eat the feast.” I hit that wall. Then I built a $20M email system—and I wrote a book about it. The List Building Lifestyle (AI Edition) walks you through how I built an 8-figure biz using nothing but email… and how you can do the same, even if you’re starting from zero.

And now—with the help of smart, easy-to-use AI tools—it’s even faster and simpler to build your list, write emails, and automate your income. You can get my book free, and I’ll even throw in $3,251.88 worth of my best templates, emails, and traffic blueprints. Just cover shipping.

Ever felt proud of a sales page, a campaign, or maybe even a whole damn book you launched... only to have someone close to you tear it to shreds?

“Why would you send that out?”
“Is that really the best headline you could come up with?”
“Did you publish this without editing it first!?”

Yup. Been there.

But here's the thing — and it’s a big one — your business doesn't run on opinions. It runs on results.

Your spouse, your friends, your mastermind buddies, even your mom — none of them matter when it comes to whether or not your stuff works. You’re not here to win design awards. You’re here to make money.

I once launched a low-ticket offer that made bank — nearly 100 sales in a day. And I did it before asking for feedback. When I did ask for opinions, I got a laundry list of changes:

But I’d already launched it. Already proven it works. So… whose opinion mattered? The buyers. That’s it.

Here’s a truth bomb:
The faster you act, the faster you get feedback. And the faster you get feedback, the faster you win. 

So many entrepreneurs build an email list and then… go radio silent. Why? Fear of unsubscribes. Fear of annoying people. Fear of opinions.

Meanwhile, every day they don’t email is a day their list collects dust instead of dollars.

Worried about being annoying? You probably are.
But not because you send too many emails…
It’s because you’re sending the wrong kind.

Here’s the fix:

Don't send pretty emails that make your spouse proud.
Send ugly ones that make money.

That’s the mindset shift.
The only opinion that matters is the one tied to a wallet.

In this episode of The ListBuilding Lifestyle, I’m joined by Keala Kanae, former full-stack marketer behind a $20M/year biz opp empire, who walked away from it all after realizing something wild: His most successful students weren’t just doing the tactics…They were doing the inner work. 

We dig into: Why do your goals keep losing to your values? The real reason discipline fails you and How to unlock insane clarity, drive, and follow-through without hustle or hype? 

I also share a personal story about back pain, football, and how aligning with your values makes hard things effortless. This episode hits deep, hit play and unlock your Power Code.

This book flew under the radar for decades. And when you read it, you’ll wonder why the hell it wasn’t required reading for every marketer on the planet.

The Secret of Selling Anything by Harry Browne is not your typical sales book.

There’s no hype.
No gimmicks.
No “one weird trick” to pressure people into buying.

Instead, it teaches you something most marketers completely ignore:
People already want something. You don’t have to convince them—just figure out what that something is.

Simple. But deadly.

This book shows you how to truly understand your prospect. Not just on a surface level—but deep inside where the real buying decisions are made.

The result?

Less resistance.
More alignment.
And sales that feel effortless (because they are).

If you’re tired of “closing techniques” and ready to start connecting, this book is your new secret weapon.

I’m a system, not a guess.

I turn chaos into progress.

When you want your sales team to shine,

I show who’s off track—and who’s in line.

What am I?

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