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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

I used to sit there tweaking subject lines like my life depended on it, coffee going cold while the inbox stayed open, convinced that one more swipe, one more rewrite, one more “what if this word converts better” would finally change everything.

Here’s the truth: I spent seven years chasing a three-percent improvement.

I was already pretty good at copy. Not the best in the world, but good enough. Still, I kept studying, thinking maybe the next headline would be the breakthrough. I’d go from ninety percent to ninety-three, or from fifty to fifty-five, and it felt like progress. But that kind of busy is the most dangerous, because it feels like you’re moving forward when you’re really just spinning your wheels.

But the real gains didn’t come from making my emails look better. They came from the things I avoided for years.

For years, I sold cheap stuff. Ten dollars, fifty dollars, maybe a hundred if I got lucky. I told myself I was being smart and ethical. But the truth is, I was working just as hard for a lot less money. Same hours, same stress, same headaches. Nobody tells you at the start that your effort doesn’t go up with price, but your revenue does.

Fear was a big part of it too. I was scared to email more than once a day. Some weeks, I barely emailed at all because I thought I’d ruin my list. But the list didn’t burn. It starved.

If I had just segmented my list, everything would have changed. I ignored it at first, and that was a huge mistake. Looking back, just that one thing could have added fifty percent to my income, with the same list and the same traffic. Just smarter targeting.

But the biggest bottleneck was me. I wouldn’t let go of emailing. I did the writing, the loading, the scheduling, because I kept telling myself nobody else could do it right. What I really needed were checklists and systems. That’s how I got stuck at half a million a year, doing the work of three or five people, and wondering why it all felt so heavy.

When I finally wrote down what I was doing and let someone else handle it, things started to move. I got my energy back. I got my focus back. Growth followed.

If I could go back and talk to my younger self, I’d say:

So ask yourself: what are you spending all your time on that’s only getting you three percent more?

Most people think you need to create products, build funnels, write endless copy, and become a traffic expert to make real money online.

I used to think that too.

But that’s just not true anymore. I have a system where someone else already did all that work for you…

A system where everything's already built, optimized, and proven. You just plug in and collect commissions.

Today, January 8th at 1 PM EST, I'm showing you exactly how it works.

This isn't my main business; it's a side hustle that's generated nearly half a million dollars while I focus on everything else. 

The setup takes 15 minutes per day, the commissions are $1,000 each, and I never talk to a single person.

Today, you’ll see the complete system live and how to copy it for yourself.

If you're tired of the endless content creation, funnel building, and traffic chasing, this is your way out.

Most people think learning is the “work”. That’s why reading, watching videos, highlighting, and saving links feels productive enough to stop there.

I fell into that trap too. When I realized copy was important, I started studying everything I could—courses, books, webinars. But after a while, I noticed something uncomfortable. Knowing about persuasion and actually using it are two different things.

That changed when I decided to get paid to practice. I started with small copy gigs. Seventy-five dollars a page, ten dollars an email. Then I got a project for seven hundred and fifty dollars. At the time, that felt huge. Not because it was a lot of money, but because I got paid up front.

That’s when reality hit me. Doing the work forces you to get clear in a way that just learning never does. When my copy went live, it either worked or it didn’t. No amount of theory could change the result.

Over time, I saw a pattern. Every time I felt stuck or down, it was when I stopped producing and went back to just consuming. YouTube, books, research—one thing after another, but no action.

But when I started producing again—emails, pages, offers—momentum came back fast. Output gets you feedback, money, and new opportunities.

So here’s my challenge to you. Before you read or watch anything else today, decide what you’re going to put out there. Clarity doesn’t come from learning more. It comes from actually doing something.

Bond Halbert grew up in a world most marketers only read about. While other kids went to baseball practice, he was sitting in business meetings with his father, Gary Halbert, absorbing persuasion the way most people absorb pop culture.

At sixteen, he was smuggling contraband into a federal prison to visit his dad. Not exactly a childhood résumé builder, but it turned into something far more valuable—an early, brutal education in human behavior, incentives, fear, and trust.

In this conversation, Bond explains why real marketing skill comes from understanding what people want badly enough to act, not from obsessing over tactics or platforms. We get into overlearning, credibility, why failed campaigns are better teachers than wins, and why persuasion isn’t a trick—it’s a life skill that compounds everywhere.

If you’ve ever felt stuck copying templates, chasing shiny tools, or wondering why “correct” marketing still falls flat, this episode will reset your perspective fast.

Listen closely. This isn’t theory from a classroom—it’s pattern recognition earned the hard way, passed down, tested, and still painfully relevant today.

Most strategy books sound impressive and use big words, but you end up doing the same things you did before. You just feel more confident and have a better-looking plan. Rumelt’s book is different.

Instead, it breaks down what most people call strategy and shows you what it really is: vague goals, empty slogans, and not dealing with the real problems. Rumelt’s idea of good strategy is uncomfortable. It makes you face reality, make tough choices, decide what you won’t do, and focus your energy where it actually matters.

If you’ve ever felt busy but stuck in your business, jumping from one tactic or launch to another and telling yourself it’s strategy, this book will feel familiar. It doesn’t hype you up. It sharpens you. Once you see the difference between real strategy and wishful thinking, you can’t unsee it.

I grow faster when ignored, 
Disappear when chased, 
And only show up consistently when you stop needing me.

What am I?

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