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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

  • TV Shows That Make You a Better Marketer

  • Replay is Live: The $448,978.35 Side Hustle I Run In 15 Minutes Per Day

  • Hard Goals Vs. Soft Reasons

  • The Easiest Sale You’ll Ever Miss With Devon Brown

  • The Go-Giver by Bob Burg

“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin

FROM MY WORLD

TV Shows That Make You a Better Marketer

For a long time, I thought TV was just a bad habit. I’d sit down to watch one episode and suddenly an hour would be gone. I wasn’t writing. I wasn’t building anything. Watching was easier than doing hard work, so I used it to avoid creating. That slowed me down.

Then I noticed something important. The problem wasn’t TV. The problem was how I watched it.

When I decided marketing was my main skill, I started watching shows differently. Not to turn my brain off, but to learn. I watched how the characters talk, how they make decisions, hpw they keep attention. 

House of Cards taught me about power and confidence. The main character never gives up his position, even when things go wrong. That’s the same in marketing — you don’t have to win every time, but you can’t disappear. Breaking Bad showed how someone changes when they stop playing small and take bigger risks.

Even funny shows matter. Seinfeld is about boring, everyday stuff — soup, waiting in line, small problems — and somehow it’s unforgettable. That’s a huge lesson. Good marketing works the same way. You take normal life and tell it in a way people remember.

Here’s the simple truth: TV doesn’t make you lazy. Watching without thinking does.

If you pay attention, the right shows can teach you how people think, what grabs attention, and why stories stick.
So if you’re going to watch TV anyway, watch with your eyes open. It can entertain you and help you become better at explaining ideas, telling stories, and influencing people.

MY GIFT FOR YOU

Replay is Live: The $448,978.35 Side Hustle I Run In 15 Minutes Per Day

I run multiple income streams, but not all of them are the same…

One of them requires just 15 minutes a day of effort and has generated me $448,978.35.

It's not even one I built myself. I simply plugged into Dean Holland's system, and it started working for me.

He calls it the "CEO Commission System" and we just put together a training showing how you can clone it for yourself.

Dean's already built everything. The funnels, the emails, the offers. It's all optimized and proven. 

You just plug in and the system pays you $1,000 commissions without ever talking to anyone on the phone.

Dean walks through exactly how it works, including the 15-minute daily traffic method that feeds the entire system. You'll also see real member results from people who went from zero to $10,000+ per month.

If you're tired of the endless content creation, funnel building, and traffic chasing, watch this before it comes down.

MINDSET MAKEOVER

Hard Goals Vs. Soft Reasons

Most people think motivation comes from wanting something badly enough.
That if you just care more, you’ll magically do the hard thing. That’s why they beat themselves up when they don’t follow through.

Here’s the truth: motivation isn’t about wanting, it’s about wiring.

I hate the gym. Always have. I’d sign up, go for a week, then stop. Not because I’m lazy — because it doesn’t fit how I’m built. What does fit is relationships. So I tied exercise to something I already care about: playing football with friends. Same outcome, different trigger. And suddenly it worked.

That’s when it clicked. You don’t need more discipline. You need to stop fighting your operating system.

A friend once explained it perfectly. You wouldn’t get angry at a MacBook for not running Windows software. You’d install the right version. People don’t do that with themselves. They try to motivate themselves in a language they don’t respond to — then wonder why nothing changes.

If fear moves you, use it. If accountability moves you, attach your goals to people you love. If identity moves you, act like the person you want to become before the results show up.

The mistake isn’t how hard the goal is. It’s how poorly it’s connected.

Here’s your move today: pick one thing you’ve been avoiding and ask, “What does this need to be connected to so I’ll actually do it?”

Fix the connection, and motivation takes care of itself.

FOR YOUR LISTENING PLEASURE

The Easiest Sale You’ll Ever Miss With Devon Brown

I got Devon Brown on the show — and he didn’t talk funnels, scripts, or slick closes. He talked about the one thing almost everyone avoids: getting on the phone.

Here’s the twist. He doesn’t sell on those calls. Not really. Most of the time, he just asks questions, listens, and reassures people they’re not about to make a stupid decision.

That’s how he closes $3,000 to $10,000 sales without pressure. Not because he’s aggressive — because he’s willing to be human when others hide behind automation.

If you’ve ever felt like money is being left on the table ,and you don’t know where… this episode will make it painfully obvious.

CURATED READS

The Go-Giver by Bob Burg

I didn’t expect much from this book. Then it quietly rewired how I sell.

It is a short story-driven book that shows why pushing harder usually backfires — and why the people who make the most money are often the least attached to closing this sale. They focus on helping first, and somehow the sale takes care of itself.

It sounds soft until you try it. Then you realize it’s one of the most practical ways to sell without feeling fake or desperate.

Read it once, apply one idea and watch how people lower their guard.

RIDDLE ME THIS

Can You Crack The Code?

I’m built slowly, lost quickly, and borrowed badly by fakers.
I don’t live in screenshots or hype, but I compound quietly over time.
People feel me before they can explain me.
Without me, traffic is expensive.
With me, selling feels almost unfair.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!

I make things lighter, but I’m not weightless.
I reduce stress, but I’m not rest.
I create freedom, but only after you commit.

The answer is: A System.

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