Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Let’s be real…

If you’ve ever felt like a dog chasing squirrels in a thunderstorm—jumping from crypto to courses to cold plunges—you’re not alone.

We’ve all been there. In one minute, you’re dialed in to build your funnel. At the next minute, some guy with a rented Lambo is pitching to you about AI-powered digital vending machines that mine Dogecoin while solving world hunger.

It’s not just distraction—it’s a damn addiction.
And it has a name: Shiny Object Syndrome.

Now here’s the kicker: Most people don’t even realize they’ve got it. And the ones who do? They’re stuck in the cycle like it’s “Groundhog Day” on steroids.

But why is it so hard to break?

Let me break it down for you.

Fear of failure? Yep. Fear of success? Also yes.

We’re talking real psychological landmines here. You say you want success, but deep down you’re scared of looking stupid. Scared your cousin Dave will say, “Told you this whole online biz thing was a scam.”

So what do you do? You jump ship. Find something new. Something “easier.” Something that hasn’t failed you yet.

Shiny object acquired. Rinse. Repeat.

Scrolling Instagram “for inspo”? Binge-watching webinars like it’s Netflix?

Yeah, that’s the modern-day version of eating junk food while convincing yourself it’s keto.

Your brain’s drowning in info, and surprise—you can’t focus long enough to execute on anything.

Want the cure? Go on a content detox. Seriously. No scrolling. No swiping. Just building.

Harsh? Maybe. True? Definitely.

Most people today never experience a rite of passage. No moment where someone smacks them on the back and says, “Congrats, kid, you’re an adult. Time to carry your own damn weight.”

Without that, you end up a kid in an adult body—avoiding decisions, ducking responsibility, and chasing dopamine like a TikTok zombie.

Ever notice how the urge to buy that $997 course kicks in right after a fight with your spouse? Or when your bank balance looks like a bad joke?

That’s not a coincidence. That’s you, looking for an emotional escape hatch.

Shiny object syndrome isn’t about opportunity. It’s about avoiding pain.

Here’s the truth bomb: The next big thing isn’t out there. It’s you.

Focus isn’t a talent. It’s a decision. And the more you understand what triggers your shiny object addiction, the faster you can shut it down and zone in on what matters.

No new funnel. No new hack. Just you, your goal, and the guts to stay the course.

Sick of pretending a Facebook group is a “community”?

Inside the List Building Lifestyle Club, you get plugged into a real circle of sharp, serious marketers, guided by someone who built a 7-figure email empire and still shows up weekly to help you do the same

It’s a mastermind without the flights, suits, or $30K buy-ins.

Just real strategy, real connection, and a step-by-step system to build a high-profit email business from your kitchen table.

If you want to go full-time online, this is where it actually happens..

Have you ever scroll through Instagram and see some dude flexing his abs in a frozen tub of water, hashtagging it with #discipline? Yeah, me too. And every time, I roll my eyes so hard it’s a miracle they don’t get stuck backwards.

Because here's the cold, hard truth (pun intended): That ain’t discipline. That’s distraction dressed up as productivity.

Real discipline—the kind that transforms your business, your marriage, your LIFE—has nothing to do with how many pushups you crank out or how long you can freeze your butt off in a tub.

Real discipline is doing the one thing you keep avoiding.
It’s putting a level 10 effort into your level 10 problem.

And guess what? That level 10 problem isn’t another workout challenge or a cold shower streak. It’s starting that email list. Writing that book. Fixing your marriage. Getting your finances in order. The stuff that’s scary, messy, and inconvenient. The stuff that actually matters.

But what do most people do instead?

They run from it. They hide in the easy stuff—more books, more podcasts, more "research."
They substitute motion for progress.

And the result? A bunch of smart, capable people burning hours chasing internet clout while their real life quietly falls apart. Hell, I’ve seen marriages implode over this. True story—guy does a viral discipline challenge, gets internet praise, loses his wife and kids. That’s the “reward” for chasing the dopamine instead of the damn North Star.

The solution?

Stop. Think. Like, actually schedule time in your calendar to think.
Not consume, not scroll, not “stay informed.”
Think. Strategically. Ruthlessly. Honestly.

Ask yourself: “What really matters to me?”
Then double down on that. And slash the rest like your life depends on it—because it does.

The most successful people? They’re not the busiest. They’re the clearest.
They know their X on the treasure map, and they’re laser-focused on the dotted line that gets them there.

Want to be truly disciplined? Stop chasing approval. Start chasing impact.
That, my friend, is the kind of hard no one wants to do—but it’s the only one that counts.

Money may not buy happiness, but it can certainly make the pursuit of happiness a lot less stressful. 

Join Igor to find out how Daniel Chou, an ex-blue-collar worker who turned his life around from being buried in debt and addiction to achieving financial success through online video marketing and affiliate marketing. 

Ever wonder why some ideas go viral… while others flop like a fish out of water?

You drop a killer offer.
Nobody bites.
Meanwhile, your buddy slaps together a half-baked headline, and suddenly he's drowning in clicks.

Enter: Made to Stick by Chip & Dan Heath.

This book isn’t just theory—it’s a deep dive into why some ideas stick in our heads like gum under a desk, while others vanish into the void.

What I love about this book is that it gives you a clear, punchy formula for making your ideas irresistible. Whether it’s an email subject line, a sales page hook, or a story in a VSL, this book shows you how to turn your message into mental superglue.

The Heath brothers break it down with the SUCCESs model (yes, they did that on purpose):

It’s not just smart—it’s insanely practical.
I’ve applied this in emails, webinars, funnels… heck, even in convincing my kid to eat broccoli.

Bottom line?
If your marketing feels like shouting into the void, this book will show you how to be heard, remembered, and acted upon.

I mirror your strengths, your prices, your flair,

I lurk in your niche and breathe your same air.

Ignore me, and profits may suddenly dip,

Study me well, and you'll tighten your grip.

I don’t wear a face, yet I push you to grow—

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!