Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.
If you want to help someone else make money while they sleep, forward this email to them.
In today's issue:
It’s a List Builder’s Wet Dream
What I Learned from 8,000 Email Split Tests
The 97% Tax Cut Strategy with John Lee Dumas
The Secret to Scaling Without Burnout
FROM MY WORLD
It’s a List Builder’s Wet Dream
Imagine this… You write a quick email, hit send, and BAM—commissions start rolling in.
No chasing leads. No struggling with ads. Just easy money on autopilot.
Sounds like a dream, right? Well, that’s all it is for most marketers—a dream.
Because more often than not, their emails bomb and they walk away empty-handed.
So, what’s the secret to writing killer solo ad swipes that actually work?
Step 1: The Subject Line
Your subject line’s job is not to be clever—it’s to get the open. Use this formula:
“How to [Desired Outcome] Without [Painful Thing]”
Example: How to Make 6 Figures Without a Huge Email ListStep 2: The Intro
Forget warm-up fluff—cut straight to the problem your reader is facing right now.
Example: "Most marketers waste thousands on ads that never convert. Here’s how to fix that."Step 3: The Body
Tease the solution—don’t explain everything. Hint at why this is different & better.
Example: "The key isn’t spending more on ads. It’s changing one thing in your emails."Step 4: The Call to Action
No hype. No gimmicks. Just tell them exactly what to do next.
Example: "Click here now to see how it works."
Most people overcomplicate email swipes.
But the truth is, writing a winning swipe is stupid simple if you follow the right structure.
Now tell me—how many of your emails are doing this right now?
Or are you just hoping they’ll work?
MY GIFT FOR YOU
I Want To Ship You a Copy of My Book
As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.
Claim your no cost copy by texting the word BOOK to +1 (917) 979-4483
You can also just click the button below if you’re reading this on your mobile device.
TEXT 'BOOK' TO CLAIM YOUR FREE COPY
This book costs $20 on Amazon, but if you text the word BOOK to +1 (917) 979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).
MINDSET MAKEOVER
What I Learned from 8,000 Email Split Tests
Most marketers think they’re testing their emails. They’ll change a word here, tweak a subject line there, maybe try a different call to action.
And when results don’t improve, they shrug and say, “Well, I guess email just doesn’t work like it used to.”
That’s because they’re testing like amateurs.
The pros? They test EVERYTHING.
And after 8,000 email split tests, here’s what we learned…
A formal, business-like email vs. one that reads like a text message from a friend
A one-word subject line vs. a full sentence
A tiny, barely noticeable call-to-action vs. a screaming red button
A friendly “Hey [First Name]” vs. a direct, no-nonsense opening line
A plain-text email vs. a highly designed HTML version
A single link in the email vs. multiple links
A short email vs. a long-form email that feels like a mini-sales letter
And guess what? The results? Mind-blowing.
A simple PS line instead of a button can double your clicks.
Changing the “From” name can resurrect dead subscribers.
Rewriting your subject line to match the first line of your email? More opens, more clicks, more sales.
But here’s the problem… Most marketers don’t test like this because they’re afraid. Afraid of looking stupid. Afraid of breaking something that “kinda works.” Afraid of stepping too far outside the norm.
So they play it safe.
They tweak a word here, add an exclamation mark there, maybe try an emoji in the subject line.
And when nothing changes, they tell themselves, “People just aren’t opening emails anymore.” BULL.
The truth?
The biggest breakthroughs come from the craziest tests.
Playing it safe = stagnation.
The only thing that matters? Earnings per click (EPC).
8,000 split tests have proven one thing: The marketers who OBSESS over testing are the ones who print money from their lists.
Every single email is an opportunity to test. Every send is a chance to uncover a hidden profit lever. And the marketers who push boundaries?
They’re the ones making more money from the same list—without working harder.
So the question is—are you testing hard enough? Or are you just guessing and hoping for the best?
FOR YOUR LISTENING PLEASURE
The 97% Tax Cut Strategy with John Lee Dumas
Have you ever felt the weight of high taxes on your income?
In this episode, we delve into a captivating tale of an entrepreneur who decided to make a major move in pursuit of significant tax savings. Join us as we explore the shift from California to tax-friendly Puerto Rico and the impact it had on personal finances. We’ll uncover the challenges, the journey of cultural adaptation, and the unwavering discipline that allowed for this remarkable transformation.
Get ready to be inspired on a path to financial liberation!
CURATED READS
The Secret to Scaling Without Burnout
Most entrepreneurs are control freaks. They think the only way to get things done right is to do them themselves.
And that’s why they stay stuck—overworked, overwhelmed, and running on fumes.
Sam Carpenter used to be one of them. Until he discovered a simple truth: Everything in business is a system.
In Work the System, Carpenter breaks down how to:
Remove yourself from day-to-day operations
Create simple systems that run without your constant input
Scale your business without burning out
If you’re tired of being the bottleneck in your own success, this book is a must-read.
Because real freedom isn’t about working harder—it’s about building systems that do the heavy lifting for you.
RIDDLE ME THIS
Can You Crack The Code?
I chase but do not wait.
I knock but don’t hesitate.
If I’m strong, I open doors.
If I’m weak, I’m ignored.
What am I?
Think you've cracked the code? Reply to this email with your guess and see if you're right!
Last riddle was: I speak without a mouth, yet I persuade with power. I’m read by many but ignored by most. When I’m sharp, I make money rain. When I’m dull, I fall flat and fade… I am A Pitch Slap.
