Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Let me let you in on a dirty little secret nobody talks about…

You will never feel ready.

Ever.

Not for your first email, your first cold DM, your first webinar, or your first "Oh crap, I’m really doing this" product launch.

But here’s the twist—you don’t need to feel ready.

You just need to move.

I remember shaking like a leaf writing my first marketing email. I stared at that blinking cursor like it was a bomb I didn’t know how to defuse.
I re-read every word ten times, convinced I’d just ruined my career before it even started.

Guess what? That email made sales.
Not because it was great.
Not because I was ready.
But because I hit send.

Here’s the thing most people get dead wrong:
They wait for fear to go away.
They wait to "build confidence."
They wait to feel inspired, empowered, whatever other motivational fluff is trending on Instagram this week.

But courage doesn’t come before the leap.
It shows up AFTER.

You take action first—then courage shows up, swaggering in like it owns the place.

And if you’re still doubting it, think about Indiana Jones in "The Last Crusade." The guy has to walk across an invisible bridge, over a deadly drop. He’s scared. He hesitates. But then—he steps forward.
Boom! Solid ground appears.

Same with launching your online biz.
There’s no magical readiness meter that goes ding!
You feel the fear.
You take the step anyway.
And then—clarity, courage, and momentum come flooding in like your first 1,000 subscribers.

So whatever “thing” you’ve been putting off—posting your first video, writing your sales email, making that call—
Do it with wet pants.

You’ll dry off on the way to the bank.

I don’t throw birthday parties. But this year? I’m doing something better.

I’m handing you 50% OFF the Club that’s already changed thousands of lives, helping people break free from the grind and never answer to a BOSS again.

If you’re tired of chasing shiny objects…sick of strategies that burn out faster than a firecracker… and ready to build something that actually lasts…

Then this is your moment. Because freedom doesn’t show up wrapped in a bow. It shows up in offers like this: real, rare, and ready to move.

Use coupon code: MOONPIE at checkout

(Yeah, it sounds like a snack. But it works like a freedom machine.).

Most people think marketing is about being clever.

Smart headlines. Catchy hooks. Flashy graphics.

Wrong.

Marketing is about empathy.

But not the soft, fuzzy kind.

I’m talking about weaponized empathy—the kind that makes your audience feel like you crawled inside their brain, took notes, and wrote them a sales message while sitting on their pain point.

That mindset shift?

It’s a game-changer.

Instead of focusing on what you want to say—focus on what they’re already screaming in their heads at 2 AM. You’re not a marketer, you’re a mind-reader with a business license.

Let’s make it real.

Imagine you’re selling yacht management services (stay with me). You don’t lead with “we clean your boat and check your engine.”

No one gives a crap.

But say this:
"Tired of your dream yacht turning into a floating nightmare? Engine problems, storage fees, drunk hobos crashing in the cabin..."

Now you’ve got their attention.
Why?
Because you’re hitting the pain. You’re telling the horror story they’re already living.

This is the mindset that prints money.

You think about your market’s worst nightmare, and then you position yourself as the guy who makes it go away.

You don’t need fancy funnels or AI-written copy to make this work.

You just need to care enough to crawl through their crap.
Feel what they feel.
Speak their nightmare out loud.

Do that, and they’ll trust you with their wallet.

Have you ever wondered how a simple shift in perspective can completely transform your career and your life? 

In this episode, I sit down with Paul Ace, a wedding singer turned internet marketing powerhouse, who revolutionized the industry by coining the term “conversational commerce.” From drumming in bands to scaling businesses to eight figures, Paul shares his incredible journey of reinvention, the lessons he learned from miscalculating returns , and how he discovered the power of stacking value to charge more while delivering unforgettable experiences. 

Tune in to hear how finding the right opportunities and mastering the art of delegation can take your business to new heights.

If your brain's been throwing pity parties lately, David Goggins is here to crash them—with a sledgehammer.

"Can’t Hurt Me" isn’t your typical motivational fluff. It’s a punch-in-the-face memoir-meets-mindset-manual from a man who went from 300-pound pest control guy to Navy SEAL and ultra-endurance beast.

Goggins doesn’t just tell you to “push past your limits.”
He shows you—through pain, blood, and the kind of mental warfare most people run from.

This book is raw. It’s uncomfortable. It’s relentless.
And that’s exactly why you need it.

If you’ve been dragging your feet on launching, writing, building, or just showing up consistently—this book will light a fire under your excuses and roast marshmallows over their smoldering remains.

Read it if you’re ready to stop being soft.
Avoid it if you like cuddling your comfort zone.

You nurtured me through emails and charm,

Now I’m ready to lift your arm.

Not just browsing, I’m set to engage—

Move me now, I’m the star of your stage.

Who am I in your funnel?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!