Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

In the Soviet Union, where I was born, sex basically didn’t exist.

Not literally, of course. Babies were popping out everywhere. But culturally? It was treated like Voldemort:

“The topic that must not be named.”

I was born just before the Soviet Union collapsed, and even after it fell, the mindset didn’t.
For years, people still avoided talking about two things: sex and money.

In North America, wealth is everywhere: private jets, Rolls-Royces, influencers bathing in cash.
But regular people?
They still cling to inherited, Soviet-style money shame.

One day, I found myself at a BBQ in Israel with my friend Dimitri. He’s a sharp individual with a good job and a comfortable lifestyle. Another friend and I had been encouraging him to start a business and make more money.

And then Dimitri dropped this line:

“I’d rather be healthy than rich.”

As if those two things are mutually exclusive.

Why not be healthy and rich?
Why not have a great family, a fun life, and financial peace?

But to him, the idea of “having it all” was ridiculous because he inherited beliefs from people who never had money.
And those beliefs stuck deeper than any logic we offered.

Same thing happens when I tell poverty-minded friends I hired two nannies to protect my marriage during newborn chaos.
To them, it’s “wasting money.”
To me, it’s investing in my family.

That’s the difference a healthy money relationship makes.

Here’s the truth most people avoid:

And just like in the Soviet era, pretending it “doesn’t matter” only keeps you stuck.

If you treat money like an unwanted guest
Don’t be surprised when it refuses to stay in your life.

Fix your relationship with money…
And money finally stops running from you.

Most affiliates are stuck promoting cheap products that can’t change their income, no matter how hard they push. Meanwhile, there are entire markets where one sale can pay $500… $1,000… even $10,000+.
Real products with real buyers, and almost zero competition because nobody bothers to look there.

The advantage? You don’t need huge traffic. You don’t need a list. And you don’t even need experience. One good placement can beat 100 low-ticket sales.

Today, in just a couple of hours, I’m bringing in the guys who’ve been quietly tapping these premium niches and pulling in commissions most affiliates don’t see in a year.

They’re going to show you:

If you want bigger payouts with less effort, join us live at 2 PM ET.

Most people think motivation comes from vision boards and feel-good quotes. That’s cute… and wrong. The real engine is the thing you don’t want to say out loud: fear.

When I was 12, my family moved from Ukraine to Israel, and everything flipped—the language, the culture, the rules. Then my dad had a near heart attack, lost his ability to work, and couldn’t qualify for disability. Because of that, we sank into overdraft after overdraft until the bank practically owned us. Six loans in ten years. I scrubbed trays at Burger King in the Dead Sea and cleaned hotel rooms just to feel like we weren’t drowning.

So when people ask what gets me up in the morning, the truth is simple: I never want to be poor again. And pretending fear isn’t real doesn’t make you brave, it makes you sloppy. Now, here’s why this matters: fear can push you, but if you let it run unchecked, it tightens every string in your body until something snaps.

Which means you need a different rule. Use fear as fuel, not a home address. Let it alert you, not control you.

Ken McCarthy came back on the show with a story nobody expects from a direct-response legend. In 2020, while most people refreshed case charts, he started digging… and uncovered enough data on Fauci and the lockdown machine to get his Twitter account frozen before the thing even hit New York.

One moment stuck with me: the guy called the entire pandemic playbook a “vaccine marketing exercise” on February 1st, 2020, weeks before the panic went mainstream. And he wasn’t guessing. He collected studies, interviewed nurses, battled bureaucrats, and helped push Robert F. Kennedy Jr.’s book into the top three on Amazon for six straight weeks.

Why should you care? Because this episode isn’t about politics. It’s about what happens when one person publishes relentlessly and uses a book —or two, or five —to move a message the market isn’t ready for yet.

Listen now, and learn from Ken on how your voice could tip something bigger than your business.

If you want to understand selling at its purest, Browne is your guy. He dropped one powerful idea in the book:

People don’t want your product. They want the result your product gives them.

Once you get this, selling becomes easy.
Then your offers and funnels feel magnetic rather than desperate.

This book is short, simple, and dangerous (in the best way).
It’ll sharpen your marketing brain more than most 300-page business books.

I speak without words and sell without a pitch;
I win attention in a single twitch

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!