Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Let’s be honest for a second...

Explaining what we do for a living sucks.

Try telling Aunt Karen at Thanksgiving that you’re an internet marketer. Watch her face scrunch up like she just stepped in something questionable. She’ll either assume you're unemployed or about to pitch her a pyramid scheme over pumpkin pie.

So yeah, I stopped doing that.

When people ask me what I do now, I tell them I fix computers. Or that I build websites. Whatever feels most “chicken-y” that day.

Why?

Because nobody wants to buy something they don’t understand.
People aren’t wired for change. They’re wired for comfort.

Your prospects—those lovely cold leads who say they want to “change their life”—are terrified of doing anything different. They SAY they want change, but what they really want is familiarity in a shinier box.

And that’s where “Tastes Like Chicken” comes in.

This golden nugget comes straight from Dan Kennedy, one of my all-time marketing heroes. The idea is simple but powerful:

If you're selling something new, make it FEEL like something they already know and trust.

Trying to sell a radical opportunity? Wrap it in the language of what’s familiar.
Launching a new funnel? Make it sound like something your prospect's mom could brag about to her bridge club.

When people face change, belief systems get threatened. That’s not just a buying decision—it’s an identity crisis.

I’ve seen it up close.

When I started out, my wife’s family thought I was a broke bum with no future. Not because I was lazy. But because they had no clue what an online marketer actually did. And what they don’t understand, they don’t support.

So, here’s your takeaway:

Make it relatable. Make it familiar.
Even if you’re promising a revolution, it better come in a box they’ve seen before.

That’s the way to sell change—to people who fear it the most.

Discover the proven system one Spanish marketer used to dominate JVZoo for 10+ years—pulling in 5 and 6-figure monthly commissions without his own product, paid ads, or switching niches every month.

Now, he's revealing how everyday affiliates can copy his strategy to earn consistent, passive income using email.

Perfect for beginners who want predictable income and pros who want more consistency.

Let me hit you with something that might sting a little.

Most people never succeed because they’re waiting to feel like it.

They want to feel inspired, feel excited, feel ready, feel motivated.

And you know what?

That feeling rarely comes.

It’s like waiting for a unicorn to show up with a bag of money and a gym membership. Cute idea, terrible plan.

Let me tell you what actually moves the needle in business (and life): doing the damn work, especially when you don’t feel like it.

The transcript I reviewed—straight from my Tuesday mind dump—zeroed in on this brutal but beautiful truth:

“Success comes to the person who shows up. Not the one who feels good about showing up.”

Let that sink in.

The moment you start treating your online business like a 9-to-5—clocking in, rain or shine, buzzed or bored—is the moment it starts paying you like one.

Even when you're tired.

Even when it’s “not your best day.”

Even when Netflix is whispering sweet nothings in your ear.

And guess what?

Discipline isn’t a superhero trait. It’s a muscle. It gets stronger every time you show up, even when your brain’s yelling “let’s skip today.”

Do you think your favorite creator, marketer, or millionaire wakes up every day feeling jazzed to write emails, launch offers, and fix broken funnels?

Hell no.

They wake up and act their way into feeling, not the other way around.

So the next time you're sitting there thinking, “I’m not in the zone,” remember:

The zone is for amateurs. Pros show up and create the zone on demand.

Do you struggle to find the right words when it comes to writing? 

Do you want to improve your writing style and make a lasting impression with your words? 

Look no further! Join Igor as her explores the writing style of Derek, a skilled and seasoned law enforcement officer known for his exceptional communication skills. Get ready to discover the secrets behind using hostage negotiation tactics to influence people in business and life. Learn how you can elevate your own writing game to new heights. 

So, grab your pen and paper, and tune in!

If your business feels like it’s stuck in the mud, this book is the tow truck that yanks you out and slaps you into high gear.

Michael Masterson doesn’t write fluff. He writes field-tested, revenue-crushing truths. Ready, Fire, Aim is a slap-in-the-face blueprint for taking your business from zero to $100 million (yes, with an “M”).

Here’s why I love it—and why you must read it:

This is a business book that reads like a war manual. It’s gritty. Tactical. And wildly effective.

If you're the kind of person who overthinks, overplans, and under-executes, this book will either offend you or save your life. Maybe both.

You type and click, your email flies,

But break my code and say goodbye.

The FTC’s got eyes on you,

Better tell the truth—or pay what's due.

What silent guard keeps spam in check?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!