Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

So there I was, thinking I had it all figured out.

Traffic that actually converts?
Come on—it’s a no-brainer.
Who wouldn’t want that?

Turns out… a lot of people.

And they weren’t shy about telling me all the weird, wonderful reasons why they weren’t buying.
Like the guy who told me, dead serious, “My horoscope says I’m not meant for financial success.”

You can’t make this stuff up.

That’s when I had my Dan Kennedy moment:
People don’t see your offer. They see their baggage.

It doesn’t matter how good your product is.
They’ve got decades of crusty beliefs and dumb life rules clogging their mental pipes:

And if you think I’m exaggerating, you’ve clearly never sold a damn thing online.

See, when someone doesn’t buy your offer, it’s not always about your price or your funnel or your ugly-ass sales page.

It’s about them not believing it’ll work for them.

So your job as a marketer isn’t just to pitch your product.
It’s to pre-sell the belief that they’re even capable of succeeding with it.

You’re not just fighting objections. You’re fighting identity.

You can have the sharpest hook, the cleanest copy, the smoothest funnel—
But if you’re not showing them people who look like them, talk like them, struggle like them, and win like them…

You’re toast.

So yeah, dial in your messaging. Speak to one person.
But when it comes to your proof?

Bring a damn rainbow.

Black, white, young, old, dyslexic, tech-phobic, broke, tattooed, and even the dude who thinks Mercury is in retrograde is messing with his autoresponder.

Because when your prospects start to see themselves in your testimonials, they’ll stop ghosting you—and start buying.

There’s a window in every online entrepreneur’s life where they ask:

“Why the hell am I working so hard… and still not making real money?”

I hit that wall years ago. Then I built something that flipped the script.

I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.

And yeah — it costs less than gas to get to work.

But don’t let the price fool you.

This isn’t a book you buy. It’s a fork in the road.

Here’s something they don’t tell you when you start an online business:

Most of your problems aren’t technical. They’re mental.

I’m serious. It's not your funnel. Not your copy. Not your traffic source.

It's you.

You're sitting there—overthinking your damn domain name for a week like it's going to make or break your empire. Meanwhile, Amazon sounds like a rainforest, and Google means nothing unless you’re a geek.

You’re not stuck because you’re dumb. You’re stuck because you’re scared.

And I get it. Fear is real. But here’s the thing…

An imperfect action will always beat perfect inaction.

Read that again.

Always.

You’re waiting for the stars to align. For your logo to look just right. For the exact shade of blue that screams “trust me, I’m a legit entrepreneur!”

You know who never worried about that?
The people who actually made it.

Look—no one starts as an expert. I sure as hell didn’t. My early stuff makes me cringe so hard I could fold in half like a lawn chair. But guess what? I put it out anyway. Because the only way out is through.

You want to master email marketing?
Send shitty emails until they’re not shitty anymore.

You want to be great on camera?
Cringe your way through 50 terrible videos.

You want to build a business that gives you freedom?
Stop being scared to look stupid.

We’re all flawed. All of us. Even the so-called “gurus” are limping through with their own baggage—procrastination, perfectionism, daddy issues, whatever. The only difference is... they act anyway.

You think there's some genetic lottery in online business?
Get real.
You’re not watching talent. You’re watching reps.

Thousands of hours behind the curtain.
Late nights. Rejections. Embarrassments.
Learning, refining, failing forward.

That’s what greatness looks like before it gets an Instagram filter.

So yeah, you're gonna suck.
You’ll write bad copy.
You’ll blow money on bad traffic.
You’ll want to cry into a bowl of Pringles and give up.

But if you keep showing up, every single day—
Sending one more email, building one more page, making one more uncomfortable ask—
You will get there.

And when you do, some other newbie will look at you and say, “Wow, they’re a natural.”

Let them.

You’ll know the truth:
You earned every damn inch.

What if you could unlock the power of your audience’s brain and emotions to skyrocket your conversions? 

In this episode, Ridgely Goldsborough reveals the secrets to creating deeper connections and more effective marketing by tapping into brain biology and emotional messaging. If you’ve ever struggled to stand out or connect with your audience, Ridgely shares simple yet powerful strategies for targeting emotions over logic, using AI to streamline your messaging, and crafting copy that makes your audience say, “This is exactly what I need!” 

Get ready to transform your marketing approach, attract your ideal clients, and boost your sales with ease. 

Let me give it to you straight...

If you’re trying to make real money online and you haven’t read Jeff Walker’s “Launch”, you’re doing this blindfolded with oven mittens on.

Jeff isn’t just a guy who knows some stuff.
He’s the godfather of product launches.
This book outlines the exact formula he’s used to help his clients and students pull in billions (yes, with a “B”) in product launches—often with tiny lists, zero JV partners, and without acting like a sleazy salesman.

Whether you're launching your first offer or relaunching your fifth, this book will completely change the way you look at marketing. It shows you how to create anticipation, build rabid demand, and drive sales like a freight train—all before the cart even opens.

Read it. Take notes. Apply it.

Because if you're sending traffic to an offer cold and praying for conversions, you're not building a business...

You're gambling.

I’m not the creator, but I steal the fame.

I borrow the buzz to build up my name.

Quick on my feet, I win in the scroll.

Catch me too late, and I’ve lost all control.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!