Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

I grew up in a family where you did the thing you didn’t want to do simply because it was the right thing to do. There are no debates or mood checks. If it mattered, you showed up.

That habit stuck with me, which is why even today, when I don’t want to write the email, build the campaign, or sit down at the laptop, I still do it. Not because I’m disciplined, but because I’m trained.

That’s also why my son trains five times a week. He’s six and a half. Since he was four, we’ve been running drills, hiring coaches, and shaping him to become a pro footballer. Europe makes that path easier, so we moved to Bulgaria.  

Which brings me to this summer. Four football camps. One happened in Bosnia. We drove from Bulgaria, and let me tell you, driving through Bosnia requires nerves of steel and maybe a small pharmacy. But once we got there? Thanks to a local friend, it was one of the most unexpectedly fun, warm, easy trips I’ve taken. Sarajevo wasn’t on my “dream destination” list, but it should’ve been.

There are more camps with the Barcelona and Real Madrid academies. That’s where the commitment gets real — travel, hotels, schedules, money, time. One dad in Bosnia asked, confused, “Wait… you came from Bulgaria for this?” When I explained I’m actually Canadian and just living in Bulgaria, his jaw dropped. People see the cost. They don’t see the value.

Legacy sits at the top of my value stack. I want my kids to be bulletproof — mentally sharp, physically strong, emotionally resilient. The other day, I challenged my son to 300 push-ups. He did them. At camp, he didn’t win a cup and cried his eyes out. I loved that. It means he cares. Winners keep score. Everyone else keeps making excuses.

Here’s the truth: when you “don’t feel like it,” it’s rarely about discipline. It’s misalignment. If the task isn’t tied to your highest value, you’ll always drag your feet. But once you connect the grind to what matters most, hesitation dies.

What’s your non-negotiable, and what are you doing today that proves it?

I stopped chasing traffic years ago. Instead, I built something simple. An email list.

Every time I click "send", I collect payments.  Sometimes hundreds, sometimes thousands, sometimes even tens of thousands.

I do it all without trying to become social media famous, dancing on TikTok, or getting on the 24/7 content grinder.

My list has been laying golden eggs day after day, year after year. Only they've grown bigger in size, because my list has grown larger every year.

This email list funded my 8-figure lifestyle, and now I'm giving away the entire blueprint in a book that normally sells for $24.95.

But you can grab it today for just $2.95 using the coupon code “CLICKGOLD” at checkout (saves you $22) until November 20.

You'll get the complete Email ATM Blueprint plus a bonus case study showing exactly how I generated $100,000 in 7 days from a single campaign (every email, every landing page, every conversion tactic)..

Most people treat “best practice” like gospel, so they copy whatever the crowd does and then wonder why nothing works. 

If 90% of people are zigging, zag. Because crowds build habits, and habits become defaults, which means most “best” practices are just widely repeated mistakes.

Look at the classic welcome email script everyone sends: a photo of your dog, a long “nice to meet you” story, and a frosting of vague promises. That’s not a welcome; it’s a warm handshake that asks nothing and sells nothing. 

The kindergarten analogy — sending kids to an expensive babysitting conveyor belt and calling it education. Specifics matter: stop copying the dog-photo email, stop waiting for trust to magically happen, and stop worshipping what’s popular.

Here’s the fundamental rule in one line: listen to the successful person’s playbook, not the crowd’s checklist. The successful teach tactics born from trial and real results, not viral opinions.

Open your welcome email today and replace one paragraph with a direct offer — one line, one link, one deadline. Send it tomorrow. Track clicks and at least one purchase. Because if you don’t test, you’re just guessing.

Jeremy Miner isn’t just another “sales guru.” This guy has coached a couple hundred thousand reps and sits in the top 1% of 1% in his field — yet the wild part is how simple his biggest truth is: most people are still selling like it’s 1985. 

In this episode, he explains why hyped emails, copy-paste funnels, and excited-puppy energy kill your conversions long before the pitch even starts.

One moment that stuck with me: he said we’re least persuasive when we tell, push, or pressure — and most persuasive when people persuade themselves. That flips everything. Suddenly, it’s not about your template or funnel; it’s about your questions, your tone, and the emotion you unlock.

This matters because your prospects live in a “post-trust” world. They’ve seen every pitch. They’ve smelled every scam. So if you learn to ask the right questions — the emotional ones — you stop sounding like a salesperson and start sounding like someone who gets it.

Listen in and let Jeremy challenge the way you talk, write, and sell. You’ll feel the shift.

If you’ve ever wondered why your subscribers click one link but ignore another… Why they buy a product you think is mediocre… And ignore the one you SWEAR is a homerun…

…then Buyology is the book that will slap your assumptions across the face.

Martin Lindstrom explains the secret to understanding why people really buy. Not the reasons they say, but the ones buried in their subconscious.

It breaks down the hidden triggers, emotions, symbols, and brain patterns that quietly drive every purchase decision your subscribers make.

Read it if you want your emails and offers to hit people where decisions actually happen: their biology, not their logic.

A marketer runs ten promotions. Seven tank. Three hit. But only one produces profit. Which number should he chase?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!