Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

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In today's issue:

Every holiday, someone says the same thing. “Don’t email.” “Don’t sell.” “People are busy.”

That advice feels polite but also kills momentum.

If I actually believe in what I’m offering, I double down on holidays. Halloween, Thanksgiving, Fourth of July, Black Friday, and even Christmas morning. When everyone else goes quiet, that’s when I show up.

It’s not because I want to be pushy. It’s because I’m sure about what I’m doing.

I remember talking to a potential JV partner once. She was smart, capable, knew her stuff. But she wanted to wait until late January to promote, just because she didn’t like mailing during the holidays.

But here’s the thing.

People don’t just stop wanting things in December. They’re still thinking about money, their weight, stress, or the year that just went by. They’re still scrolling, still searching, still lying awake at night thinking, I need to fix this.

If you disappear, someone else fills that space.

Honestly, I’m fine with that. Most of my competitors won’t send emails during the holidays, which, by itself, makes it a smart move for me.

When I run a holiday offer, I don’t just send out the same deal as usual. I make it better. Maybe I bundle something, add a bonus, or give a discount—something that makes it a no-brainer. There’s always a group of people on your list who are just waiting for the right moment.

They didn’t say no. They said “later.”

A real offer is what turns a ‘maybe later’ into a ‘yes, right now.’

People buy what’s already on their mind. Holidays don’t make problems disappear; if anything, they make them feel bigger. So if what you’re offering actually helps, hiding isn’t just a missed opportunity—it’s almost like you’re letting people down.

When your audience is thinking about making a change, are you there for them, or are you just hoping they’ll remember you later?

Most people waste years chasing the latest trend.

New platform launches and everyone rushes in. ..

Then the algorithm changes, and income disappears overnight.

Protocol 108 is different.

It's been working the same way for decades without the need to please algorithms or rely on platforms that can shut you down.

It’s just a simple system that generates income on demand.

Stay-at-home parents are using it to finally breathe financially. Burned-out employees are walking away from jobs they hate. People with zero experience are building real freedom.

I stumbled onto Protocol 108 after years of failure, and it's the only thing that actually worked. Dead-end jobs became a distant memory thanks to it.

I wrote a special report that reveals what Protocol 108 actually is, why it's so much more reliable than anything you've tried, and how ordinary people are using it right now to build income that doesn't vanish when trends change.

Most people think motivation comes from inspiration: books, videos, quotes, or a jolt of energy that fades by Tuesday.

That’s the trap.

I learned motivation from a simple story. Two guys are running from a lion. One says, “We can’t outrun a lion.” The other says, “I don’t need to outrun the lion. I just need to outrun you.”

It’s a funny line, but it’s also brutally true.

Motivation doesn’t really come from hyping yourself up. It comes from pressure, from knowing there’s something chasing you. If you lose momentum, miss a deadline, or fall behind, there’s always a cost.

That’s why inspiration fades so quickly. You turn off the video, go back to your usual environment, and nothing really changes. Same desk, same problems, same excuses. The feeling just disappears.

Here’s the truth. The environment always beats encouragement.

What actually works is having a real ‘lion’—something uncomfortable, something you really don’t want catching up to you. For me, that’s slipping off schedule, missing commitments, or letting my standards drop.

That fear is what gets me out of bed and gets things done.

Dr. John Demartini lives on a ship. Not a metaphor; an actual yacht. He’s been there for 21 years, sailing the world, teaching almost daily, and working only on what he loves.

That detail alone stopped me.

He’s financially independent by his own definition: passive income exceeds active income. He hasn’t driven a car in 32 years. He doesn’t cook. He doesn’t do anything that requires motivation. Everything else is delegated.

But what really matters isn’t the yacht itself. It’s the principle behind how he lives.

He breaks down why motivation is a symptom, not a solution, and how most “entrepreneurs” confuse wanting a lifestyle with valuing the work required to build it. Less than 1% ever cross that line, and his explanation is uncomfortable in the best way.

This episode will either irritate you or clarify things fast. Probably both. If you’re serious about independence, hit play.

This book really hit me because it doesn’t let you hide behind anything.

The main idea is painfully simple: just answer the real questions your customers are already thinking about—like price, problems, comparisons, and drawbacks—instead of trying to dance around them with fancy marketing.

What really got me was seeing how much revenue disappears when you avoid the uncomfortable truths. People don’t trust silence; they trust clarity. Most businesses lose out just because they’re too scared to say the obvious thing out loud.

If you sell anything and you rely more on persuasion than honesty, this book will call you out.
If you want buyers to trust you before they ever buy, this book will change the way you communicate.

I’m the marketer’s secret Santa wish,
With insights that guide every dish.
Wrapped in dashboards, I serve every niche.

What am I?

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