Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

I used to treat my best business secrets like rare cigars—kept locked away, only taken out for “special occasions.”

Why?
Because I grew up in a world where opportunity was a fixed pie. If I took a big slice, there was less left for everyone else. And if people knew how you made your money? One of two things happened:

Either way, you lost. So you kept quiet. You downplayed your wins. You held your cards tight.

But here’s the thing…
That scarcity mindset doesn’t survive in today’s world.

The internet blew it up. Technology rewrote the rules. There’s more opportunity floating around than any one person could possibly grab. And sharing my best stuff—publicly, for free—hasn’t made me a single cent poorer.

In fact, it’s made me richer.
Not always in money right away, but in relationships, trust, and attention. And those? They always lead to money at some point.

I’ve stood on stage and shared the exact strategies that drive my seven-figure agency. Guess what? 99% of people never used them. Not because they were bad strategies—they were my best. They just… didn’t act.

Which means two things:

Scarcity says, “Protect what’s yours.”
Abundance says, “Give it away—it’ll come back BIGGER.”

I know which one’s made me more successful.

There’s a window in every online entrepreneur’s life where they ask:

“Why the hell am I working so hard… and still not making real money?”

I hit that wall years ago. Then I built something that flipped the script.

I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.

And yeah — it costs less than gas to get to work.

But don’t let the price fool you.

This isn’t a book you buy. It’s a fork in the road.

Most people treat business growth like a gym workout—if you want bigger results, you lift heavier and train longer.

But here’s the thing… scaling isn’t about stacking on more weight. It’s about removing it.

True scale isn’t doubling your hours, hiring armies of people, or spinning fifty more plates in the air. That’s not growth—that’s chaos with better branding.

Real scaling occurs when your output increases significantly, but your workload remains unchanged.
Whether you’re making $1,000 or $1 million, the process feels the same because you’ve built in leverage.

It’s the difference between knocking on 500 doors yourself vs. creating a system that reaches 50,000 doors while you’re sipping coffee.

And here’s the mental twist:
People who master scaling are often strategically lazy. Not the couch-potato kind of lazy, but the “I’m allergic to repetitive nonsense” kind. They design their business so they never have to manually repeat what a system could do automatically.

The mindset shift is simple but radical:
Stop thinking “How can I do more?” and start asking “How can I do less while getting more done?”

That’s where true scale lives.
In subtraction—not addition.

Ever wondered how legends like Kobe Bryant harnessed the ‘Alter Ego’ effect to boost their performance? Or how entrepreneurs can navigate the unique challenges of creating their own success path? 

In this thought-provoking episode, we are joined by Todd Herman, who is a renowned author and performance coach, offering his expertise to elite athletes, leaders, and public figures in the realms of performance, strategy, mindset, and execution.

Join us on a journey through identity transformation, high-performance traits, and practical self-awareness strategies. Ready to unlock your full potential?

Most marketers write like they’re filing a tax return—dry, stiff, and begging to be ignored.

Meanwhile, the best copywriters, presenters, and content creators seem to have this magical power… they open their mouths (or laptops) and people just listen.

Spoiler: it’s not magic. It’s storytelling.

How to Tell a Story by Gary Provost and Peter Rubie is the no-BS manual for turning even the driest facts into a narrative people can’t stop reading (or listening to). These guys break down what makes a story work—structure, pacing, character, emotion—without the artsy fluff that makes you feel like you’re stuck in an MFA program.

Whether you’re writing emails, shooting sales videos, or just trying to keep someone awake during a webinar, this book will make your message stick—and sell.

Because in marketing, you’re not selling a product. You’re selling the story of what that product does for someone’s life. 

And if your story’s boring? You’re done.

You study me not to copy, 

But to outthink. 

The closer you watch, 

The further ahead you can get. 

What am I?

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