Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

You know that feeling when your whole business feels like it’s crumbling faster than a soggy taco? Yeah, I’ve been there.

One morning, I woke up to find my AWeber account—with 100,000 email subscribers, wiped off the map. It was not suspended, frozen, or deleted. It was gone, like my six-pack after a weekend with pizza and Netflix.

No warning. No export option. Just a cold, corporate middle finger.

Most people would’ve thrown a pity party. I’ll be honest—I almost did.

But here’s the twist…

I had a backup. Only 60,000 emails this time. Not ideal, but something. I switched autoresponders. And guess what?

My emails started getting better open and click-through rates. 

Translation: I made just as much money with almost half the list.

But the real kicker?

My team got spooked—like “this could happen again” kinda spooked—and that triggered them to build something new. A whole new traffic ecosystem. That thing? It tripled our clicks. Which means…

We doubled, then tripled our income from what felt like a business funeral.

Here’s what I learned:

“Failure is the universe’s polite way of shoving you off the wrong road and onto the right one. It just forgets to use a cushion.”

It’s damn near impossible to see it when you’re in it. But over and over again, I’ve seen brutal breakdowns become the birthplace of wild breakthroughs.

There’s this story I tell on the episode—about a guy who went to jail for white-collar crime. Sounds bad, right?

But get this—he worked in the Twin Towers. And when 9/11 hit, he was behind bars instead of behind a desk. You think he still saw prison as the worst thing that ever happened to him?

Sometimes, the worst days are just life yanking you out of Egypt because it’s time for the Promised Land.

Don’t take failure personally.

Take it seriously.
Take it as a sign.
And take it as your cue to level the hell up.

Sick of pretending a Facebook group is a “community”?

Inside the List Building Lifestyle Club, you get plugged into a real circle of sharp, serious marketers, guided by someone who built a 7-figure email empire and still shows up weekly to help you do the same

It’s a mastermind without the flights, suits, or $30K buy-ins.

Just real strategy, real connection, and a step-by-step system to build a high-profit email business from your kitchen table.

If you want to go full-time online, this is where it actually happens..

Let’s get real for a second.

Most people aren’t living their dream life…
Because they never dared to ask what that dream looks like.

They go through life like zombies on autopilot, following a script written by someone else:

Comfort? Security? A mid-tier SUV and a mortgage that owns you?

Sound familiar?

Here’s the truth: You can’t win a game if you don’t know the rules… and most of us were handed the wrong damn game board.

What separates the free from the shackled isn’t hustle. It’s clarity.

Not the kind of clarity you find in a vision board workshop with scented candles and an acoustic guitar in the background (although hey, do you). I’m talking about radical clarity—the kind that makes you look at your calendar, your projects, your “busy work” and say:

“Why the hell am I even doing this?”

Because here’s the kicker:

You don’t need more hours in the day.
You need to stop wasting hours on crap that doesn’t move the needle.

Once you know what success looks like for YOU—and not what your parents, your school counselor, or LinkedIn thinks it should look like—you gain power.

You start eliminating the 40% of your life that’s just noise.

You start thinking in terms of mastery, not “quick wins.”

You start building something that can run without you, so you can finally breathe, create, and maybe even take a two-week vacation without your business melting down like a toddler without an iPad.

So, if you’re feeling stuck…

If you’re grinding but getting nowhere…

If you’re “successful” but still feel like something’s missing…

Here’s your permission slip to stop.

To pause.

To ask the most important question you’ve probably never been taught to ask:

“What do I actually want—and what’s the fastest, simplest path to get there?”

That’s not mindset fluff… 

That’s strategy… 

That’s clarity…

And that’s the first domino in the chain reaction called freedom.

Are you planning to build a profitable list down the road but, find it hard to effectively communicate with your list? 

Well, you’re in luck because Greg Johnson who is the owner of Email Magic, an acclaimed marketing coach, and consultant, and is one of the experts on how email marketing works, is here to spill his top strategies to extract the most money from your list, and he's got the results to prove it!

Tune in to know the best ways to extract the most money from your list by changing or improving the way you communicate with your subscribers.

Let me ask you something…

If you had a magic wand and could build the exact business and life you want… would you even know what to wish for?

That’s the million-dollar question this book answers—literally.

The Answer isn’t just another mindset book that tells you to visualize your yacht and wait for the universe to deliver it in a gift-wrapped box.

It’s a potent cocktail of brain science and real business strategy that shows you how to wire your brain for success and build a business that’s aligned with who you really are.

Think of it as Think and Grow Rich meets Shark Tank.

What I love most is how Assaraf breaks down how our brains sabotage us with fear, distraction, and limiting beliefs—and then gives you tools to reprogram that junk. You’ll learn how to create a business plan that actually works, not just a pretty PDF you ignore after day three.

If you’re tired of spinning your wheels, second-guessing your every move, and wondering why it feels so hard…

This book is your wake-up call.

Get it. Read it. Apply it.

Then come back and thank me when your brain and your business finally start playing on the same team.

I show up when you're patient, not pushy.

I’m the quiet whisper before the sales whooshy.

With value, stories, and trust, I am fed,

Ignore me, and your hot leads play dead.

What am I?

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