Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

I see it all the time.

Someone gets excited about starting an online business. They buy some fancy software. Maybe a funnel builder. A traffic package. A course.

Then they sit back… and wait for the money to roll in.

And guess what?

Nothing happens.

They blame the traffic. The software. The “guru” who sold them the course. And then… they go buy another tool, hoping this time, it’ll be the missing piece of the puzzle.

But here’s what they don’t realize:

The tool doesn’t make you successful. YOU do.

Dan Kennedy put it best:

“A business is a bucket in which alchemy is to occur. Most business owners are focused on what they pour into the bucket. Few focus on what happens inside the bucket.”

Translation?

People think that buying tools and traffic is enough, so they don’t bother learning how to actually make those things work together to generate cash.

And that’s why most fail.

I started my business with almost zero tools. I had:
 

That’s it. No fancy software. No high-tech funnels. No “magic bullet” system.

But I focused on what mattered:
 

That’s how I went from struggling to making a full-time income online.

So if you’re stuck in the endless cycle of buying tool after tool, stop.

Instead, invest in skills that will actually make you money:
 

That’s why, if you’re serious about succeeding, you should start by reading Dan Kennedy’s "The Ultimate Sales Letter." It’s the book that changed everything for me.

Now let me ask you:

Are you building a business or just collecting tools?

Clickbank’s making a comeback.

There's a 3-step system going around that helped over 15,743 affiliates collect a cool $108 million+ in commissions…without a product, list, or a single social post.

Turns out, it’s powered by a brand-new Clickbank software that automates 90% of the grind. You get in. Set it up. Let it rip.

The weird part? Nobody’s talking about it—yet.

I almost didn’t either… Until I saw what it could actually do.

You’ve never seen Clickbank like this before. Trust me.

Let’s talk about the silent killer of your success.

It’s procrastination.

I don’t care how ambitious you are—at some point, you’ve been guilty of putting things off when you knew you should act.

And guess what?

So do your buyers.

In fact, 90% of people who hit your sales page don’t buy—not because they don’t want to… but because they delay making a decision.

Then what happens?

They get distracted.
They forget.
They tell themselves, “I’ll come back later.”

And later never comes.

That’s why scarcity and deadlines work like magic.

When you force a decision, people finally take action. It’s not manipulation—it’s human nature.

Psychologists call it the "endowment effect."

The moment you feel like you have something (or could have it), your brain values it more.

That’s why limited-time offers and expiring deals are so powerful.

Because your mind suddenly shifts from:

 “Do I want this?”
To…
“I don’t want to lose this!”

And that’s why most of your sales will come in the last few hours before a deadline.

I see it all the time.

I ran a 3-day promotion for a traffic deal with 40% off.

We had 10 people take us up on the offer.

6 of them bought in the LAST 2 HOURS before the deadline.

That’s how powerful scarcity is.

But here’s the catch:

Fake scarcity kills trust.

Ever seen a countdown timer that resets every time you refresh the page?

Yeah… your customers have to.

If you’re using fake urgency, you’re not just hurting conversions—you’re training people not to believe you.

So, if you want to succeed, do these 3 things:
 

Now, let me ask you:

What have YOU been putting off that you KNOW you should do?

Ditch the cubicle and join the affiliate revolution. 

Say goodbye to your miserable job and hello to a life of financial freedom and unlimited possibilities. 

Tune in now and start your journey toward a happier, more fulfilling career with Sven Platte!

Most people think wealth is about how much money you make.

Wrong.

Wealth is about how you think about money.

And that’s exactly why The Psychology of Money by Morgan Housel should be required reading for anyone who wants to get rich (and stay rich).

See, money isn’t just numbers in a bank account—it’s emotions, habits, and mindset.

Ever wonder why some people make millions and still go broke?
Or why others, making average incomes, quietly become wealthy?

It’s all about behavior.

Housel breaks down money in a way that actually makes sense—no boring finance talk, no complex investment strategies, just real, practical lessons on how to make smarter financial decisions.

My favorite takeaway?

“Getting wealthy is one thing. Staying wealthy is another.”

It’s not just about making money—it’s about keeping it, growing it, and using it wisely.

So, if you’re serious about building lasting wealth, grab this book. It’ll change how you see money forever.

High is good, low is bad,

Without me, your ads are sad.

For every dollar that you pay,

I show how much comes back your way.

What am I?

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