Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

When I was younger, I started on the stupid autoresponder that shall not be named.
You know the one. Starts with A, ends with Weber, rhymes with “why-is-this-still-a-company.”

And everyone who used it kept giving me the same sacred wisdom: “Don’t mail aggressively, or else…”

As if people haven’t invented the unsubscribe button yet.

But I was new. And naïve. And apparently allergic to common sense.
So I listened. I heard that warning so many times it drilled a permanent fear-tunnel straight into my skull.

I genuinely believed: “If I email my subscribers—the people who SUBSCRIBED TO BE EMAILED—they will get mad at me.”

This is where almost everyone screws up.
They tiptoe around their list like it’s a live grenade, when in reality it’s the softest, friendliest room you’ll ever speak to. People asked to hear from you. Silence doesn’t protect the relationship—silence erases it.

So if you think sending one email every few moons makes your subscribers go:“Ah yes, the long-awaited message I have been yearning for.”

Trust me, they’re more like: “Who the hell is this?” → Archive.

That’s if your email even makes it to the inbox—because if you go silent too long, the email gods themselves will ignore you long before any human subscriber has a chance.

If your results feel inconsistent, this session will likely explain why in the first 10 minutes.

I’m walking through the actual structure behind turning cold clicks into buyers — the real-life sequence that quietly drives my own business every day.

You’ll see:

• where most people break the process without realizing
• what to adjust if your buyers aren’t showing up
• how to make your system build on itself instead of resetting
• the part that immediately increases conversions once you fix it.

It’s one of those “oh… now this finally makes sense” kind of trainings.

If you want that level of understanding — the kind that actually changes what you do next — then don’t miss this one.

I used to treat “work harder” like gospel. If I wasn’t grinding, I felt guilty. I’d stack tasks just to feel productive. I’d even sneak work into vacations and tell my wife, “I’ve got to keep the business running.” Back then, I thought it was discipline. Now I see it was just fear pretending to be effort.

The breaking point came after I crossed about $100,000 to $150,000 a month. I wasn’t stuck because I wasn’t working enough. I was stuck because the work itself didn’t scale. More hours didn’t move the income needle. They just made me more tired and more sure that something was wrong.

So I started experimenting. Instead of pushing a one-time $30 or $50 commission, I switched to offers with real upside. Ongoing payouts. Bigger front-end numbers. Funnels with upgrades that could turn one buyer into a $500 commission. Same landing page. Same traffic. Same effort. But suddenly, the math made sense.

Here’s the truth: if your income only grows when you push harder, you’re not building a business. You’re building a treadmill.

So take an honest look at your setup today. What’s the simplest upgrade you could make so the same action pays you more?

Patrick Stiles showed something most marketers don’t want to admit. The less polished VSLs often work better. He has the numbers to prove it. His first simple video made over $1 million. Even after looking at millions of viewer sessions with Vidalytics, the data still says the same thing. Being clear works better than being fancy. And longer VSLs, between 15 and 35 minutes, convert better than the super-polished ones everyone likes to show off.

What surprised me most was this: when the video length went from 31 minutes to 36, conversions actually got better. Buyers don’t care about perfect lighting. They just want a message that grabs them and keeps them interested. Patrick explains why VSLs still work, why keeping things simple is best, and how small changes like adding resume play or a progress bar can quietly boost your revenue.

If you’ve ever spent too much time worrying about your funnel design, this episode will help you relax. It will help you rethink what actually matters in marketing. I recommend listening with a notebook.

If you’ve ever wondered why certain ads reach through the screen, slap you awake, and mug your wallet in broad daylight, Cashvertising is the blueprint behind the crime.

This book isn’t theory. It’s psychological warfare for marketers — the kind that shows you exactly how to trigger the instincts people think they’re too smart to fall for… but always do.

Inside, Whitman breaks down:

If you’re writing emails, building funnels, crafting ads, or trying to persuade anyone of anything online, this book is basically a legal mind-control device.

And once you read it, good luck unseeing the tricks. You’ll start spotting persuasion tactics everywhere — ads, headlines, product packaging, even supermarket shelves.

You chase me,
You build for me,
You dream about me,
Yet when I finally show up,
I expose every weakness in your system.

What am I?

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